Misplaced Pages

Edgar de Evia

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.

This is an old revision of this page, as edited by Damiens.rf (talk | contribs) at 19:38, 15 December 2016 (→Editorial photography: extra comma). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Revision as of 19:38, 15 December 2016 by Damiens.rf (talk | contribs) (→Editorial photography: extra comma)(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)
Edgar de Evia
Edgar de Evia circa 2002
BornEdgar Domingo Evia y Joutard
(1910-07-30)July 30, 1910
Mérida, Yucatán, Mexico
DiedFebruary 10, 2003(2003-02-10) (aged 92)
New York, New York, U.S.A

Edgar Domingo Evia y Joutard, known professionally as Edgar de Evia (July 30, 1910 – February 10, 2003), was a Mexican-born American interiors photographer.

In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' House & Garden, Look and The New York Times Magazine and advertising campaigns for Borden Ice Cream and Jell-O.

Careers

Homeopathy research

Photographic self-portrait by Edgar de Evia reflected with the oil portrait by M. Jean McLane of himself as a child (circa 1990).
Edgar de Evia, circa 1930.
Logo designed by Edgar de Evia in pen and ink and used by the photographer on all of his business transactions the last thirty years of his life.

Edgar served as the research assistant to Dr. Guy Beckley Stearns, a homeopathic physician with whom he wrote and published articles and one book about homeopathy.

For Laurie's Domestic Medicine, a medical guide published in 1942, Stearns and Edgar D. Evia contributed an essay called "The New Synthesis", which was expanded that same year into a book entitled "The Physical Basis of Homeopathy and the New Synthesis". In the New England Journal of Homeopathy (Spring/Summer 2001, Vol. 10, No. 1), Richard Moskowitz, MD, called the Stearns-Evia article "a cutting-edge essay into homeopathic research that prophesied and actually began the development of kinesiology, made original contributions to radionics, and dared to sketch out a philosophy of these still esoteric frontiers of homeopathy at a time when such matters were a lot further beyond the pale of respectable science even than they are today."

Photography

Frequently producing images utilizing soft focus and diffusion, de Evia was dubbed a "master of still life" in the 1957 publication Popular Photography Color Annual. In a review of the book, The New York Times stated that "Black and white is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Rene Groebil." "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of Good Housekeeping."

William A. Reedy, editor of Applied Photography, in a 1970 interview for the Eastman Kodak publication Studio Light/Commercial Camera, wrote that de Evia:

"has been a photographic illustrator in New York City for many years. His work has helped sell automobiles, food, drink, furniture and countless other products. To fashion accounts he has been known as a fashion photographer, while food people think of him as a specialist in still life. While, in fact, he is a photographer, period. He applies his considerable talent and experience to whatever the problem at hand."

Melvin Sokolsky, a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration."

Personalities photographed

De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist Roman Totenberg and Ralph Lauren, American fashion designer.

Editorial photography

De Evia worked for Applied Photography, Architectural Digest, Good Housekeeping, Shaggy Lamb Fashion, and New York Magazine (December 19, 1988 Feature article on de Evia and his apartment).

Books

Books that have been illustrated with de Evia's photography include:

Commercial photography

De Evia worked for Borden Ice Cream (Lady Borden campaign 1956–1960), Celanese Corporation, Empress Chinchilla (fur ads), Fieldcrest, Gorham Silver, hats by Mr. John of John-Frederics, Leather Industries of America, Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia"),.

Gallery

  • The Little Church Around the Corner (The Episcopal Church of the Transfiguration, NYC) The Little Church Around the Corner (The Episcopal Church of the Transfiguration, NYC)
  • A model reads a book in a 1968 de Evia portfolio photograph. A model reads a book in a 1968 de Evia portfolio photograph.
  • 1969, a man with a hat in front of the World Trade Center under construction 1969, a man with a hat in front of the World Trade Center under construction
  • A male nude, taken in the 1970s. A male nude, taken in the 1970s.
  • Professional model Dovima, in an 1950s ad. Professional model Dovima, in an 1950s ad.
  • Professional model Sunny Harnett taken in the 1950s. Professional model Sunny Harnett taken in the 1950s.

Relationships

In the 1950s, de Evia's companion and business partner was Robert Denning, who worked in his studio and who would become a leading American interior designer and partner in the firm Denning & Fourcade.

References

  1. New England Journal of Homeopathy – Classical Homeopathy Articles & Reviews
  2. "Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17
  3. Advertising Directions by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.
  4. "about Photography with Edgar de Evia" by William A. Reedy, p. 16 Studio Light/Commercial Camera v.2 no. 2 1970.
  5. Melvin Sokolsky’s Affinities by Martin Harrison as reproduced on the web Melvin Sokolsky Seeing Fashion retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his website. For reference to his work for Vogue and other publications, see Sokolsky interview at bauhaus.com]
  6. De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.
  7. 1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, New York, 26 November 2007 online. Retrieved 31 December 2007.
  8. 5 expressions on a new film #12, 1959
  9. Studies in Tone Gradation—the hallmark of excellence #60, 1975
  10. "Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, Architectural Digest, January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".
  11. The Petticoat Craze. Retrieved August 28, 2006.
  12. "Shaggy lamb fashion". Look Magazine Photograph Collection (Library of Congress).
  13. Books.google.com
  14. Ad Lady Borden New Black Cherry Crisp Saturday Evening Post, 30 January 1960
  15. Full page advertisement in The New Yorker featured in The Professional Photographer v.80, October 19, 1953
  16. Annual of Advertising, Editorial, Television Art & Design v. 34
  17. McCall's v. 79 no. 10
  18. Harper's Bazaar, September 1952
  19. McCall's January and February 1958
  20. Mitchell Owens, Robert Denning, Champion of Lavish Décor, The New York Times, 5 September 2005, page B7

External links

Categories: