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| Company type | Subsidiary |
|---|---|
| Industry | Food processing |
| Founded | 1989; 36 years ago (1989) |
| Headquarters | Poundbury, Dorset, United Kingdom |
| Key people | Terry Crabb (founder) |
| Products | Muesli, porridge, granola |
| Number of employees | 100+ |
| Parent | Associated British Foods |
| Website | www |
Dorset Cereals is a British breakfast food manufacturer, based in Poundbury, Dorset. It was founded in 1989 by Terry Crabb and manufactures muesli, porridge, and granola. Its products are exported to more than 70 countries.
History
Dorset Cereals has experienced significant growth, especially in export markets Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Charles, Prince of Wales. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital.
The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.
Products
Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK. The simple but "quaint" packaging has attracted attention
Sugar levels
Health campaign group Action on Sugar has criticised the high levels of sugar in Dorset Cereals products and the failure of Dorset Cereals to adopt the colour-coded labelling recommended by the Department of Health or any front-of-pack nutrition labelling. Dorset Cereals responded that "We believe most people who eat our muesli understand that dried fruits, nuts and seeds contain some naturally-occurring sugars and fats, but are also an excellent source of fibre and whole grain, as well as essential vitamins and minerals."
Recognition
In 1999 Dorset Cereals won a Queen's Award for Enterprise for Export Achievement Dorset Cereals received second place in The Dieline packaging industry awards 2015 for fresh and prepared food
Dorset Cereals products have also received several Great Taste Awards.
References
- ^ "Dorset Cereals: Changing the world, one breakfast bowl at a time". The Independent. Retrieved 2016-08-04.
- "Associated British Foods to buy Dorset Cereals - FT.com". ft.com. Retrieved 2016-08-04.
- "Company Profile Dorset Cereals". thegrocer.co.uk. Retrieved 2016-08-04.
- "Dorset Cereals sold in £50million deal (From Dorset Echo)". dorsetecho.co.uk. Retrieved 2016-08-04.
- "Dorset Cereals B&B awards – Dorset Cereals". dorsetcereals.co.uk. Retrieved 2016-08-04.
- http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html
- "Matthew Fort: How many seemingly bucolic products are actually made by big corporations? | Life and style | The Guardian". theguardian.com. Retrieved 2016-08-04.
- http://www.telegraph.co.uk/news/2017/08/07/upmarket-cereal-brands-ignore-sugar-content-warnings/
- http://www.bournemouthecho.co.uk/news/15464930.Dorset_Cereals_criticised_for_not_putting_sugar_level_warnings_on_boxes/?ref=rss
- "The Queens Award winners | Business | The Guardian". theguardian.com. Retrieved 2016-08-04.
- "The Dieline Awards 2015: 2nd Place Fresh & Prepared Food- Dorset Cereals — The Dieline - Branding & Packaging Design". thedieline.com. Retrieved 2016-08-04.
- "Archived copy". Archived from the original on 2016-02-02. Retrieved 2016-01-24.
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