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Live ATM Alert

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Live ATM Alert is a hashtag campaign started by a group of youngsters from a Facebook community called 7PM Status on 13th November 2016.

On 8 November 2016, the Government of India announced the demonetization of all ₹500 and ₹1,000 banknotes of the Mahatma Gandhi Series. The scarcity of cash due to demonetization led to chaos outside banks and ATM's across India, which became a daily routine for millions of people waiting to withdraw cash for their daily needs. ATM's ran out of cash after a few hours of being functional, and around half the ATM's in the country were non-functional.

The Facebook page 7PM Status launched a campaign for crowdsourcing locations of ATM's which were live and working. The public was asked to post the location and details of the ATM's in their vicinity, which were live and dispensing cash, including a hashtag #LiveATMAlert or by tagging 7PM Status in their post in Facebook or Twitter. 7PM Status would in turn collate all gathered information and broadcast it to their followers in regular intervals.

The campaign was covered in national and regional news media.

References

  1. "7PM Status".
  2. "2016 Indian banknote demonetisation". Misplaced Pages. 13 November 2017.
  3. "Demonetisation: Chaos grows, queues get longer at banks, ATMs on weekend". The Indian Express. 12 November 2016.
  4. "Twitter hashtag to locate live ATMs". Times Of India.
  5. "നിങ്ങളുടെ തൊട്ടടുത്ത് ഏത് എടിഎമ്മിൽ കാശുണ്ടെന്ന് അറിയണോ? ഈ യുവാക്കൾ പറയും". Manorama Online.
  6. "പണത്തിനായി അലയേണ്ട! സംസ്ഥാനത്തെ പണമുള്ള എടിഎമ്മുകള്‍ ഒരു ക്ലിക്ക് അകലെ". South Live.
  7. "#LiveATMAlert: പണമുള്ള എടിഎമ്മുകള്‍ നിങ്ങള്‍ക്ക് അറിയാം". Asianet News Network Pvt Ltd.
  8. "Now, spot ATMs with cash near your locality with ease". Manorama Online.
  9. "Twitter hashtag to locate live ATMs". HA.SHTA.GS.
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