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WXLK

Roanoke, Virginia
Broadcast area	New River Valley Southwest Virginia
Frequency	92.3 FM MHz (HD Radio)
Branding	"K92"
Programming
Format	Contemporary Hit Radio HD2: Classic Rock
Ownership
Owner	Mel Wheeler, Inc.
Sister stations	WFIR, WLNI, WSLC-FM, WSLQ, WVBB, WPLY, WVBE-FM
History
First air date	December 17, 1960
Former call signs	WLRJ (1960–1973) WLRG (1973–1980)
Technical information
Facility ID	9692
Class	C
Power	100,000 watts
HAAT	605 meters (1,985 ft)
Transmitter coordinates	37°11′51.0″N 80°9′10.0″W / 37.197500°N 80.152778°W / 37.197500; -80.152778
Links
Webcast	WXLK Webstream
Website	K92radio.com

WXLK (92.3 MHz "K92") is a commercial FM radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. WXLK airs a Top 40 (CHR) radio format and is owned and operated by Mel Wheeler, Inc.

WXLK's studios and offices are on Electric Road in Roanoke. Its transmitter is on Honeysuckle Road in Bent Mountain. WXLK broadcasts in the HD Radio format. The station runs at 100,000 watts effective radiated power (ERP) on a tower 1,985 feet in height above average terrain (HAAT). The Class C station can be heard into North Carolina and West Virginia. At times it can be picked up more than 200 miles away.

History

On December 17, 1960, the station first signed on as WLRJ. It was owned by Lee Hartman & Sons, a company headquartered in Roanoke that still provides audio and video services, although it no longer owns a radio station. WLRJ ran at only 2,800 watts, a fraction of its current power.

The station specialized in what it called "fine music" including middle of the road artists. WLRJ was an affiliate of the ABC-FM Network. It was a rare "stand alone" FM station, with no AM counterpart.

In 1972, the station was bought by CEBE Investments. CEBE switched the format to beautiful music. With the new call letters WLRG, the station called itself "Large Radio - Always Beautiful."

By the early 1980s, the station had flipped to a Top 40 format, with the call letters switched to WXLK. The station has kept the same format and call sign for more than three decades. In 1997, the station was acquired by its current owner, Mel Wheeler, Inc. The price tag was $7.5 million for both WXLK and 100.1 WLYK in Lynchburg, which at the time simulcast WXLK. (WLYK is now WVBE-FM, which airs an urban adult contemporary format.)

HD Radio

HD Radio subchannel WXLK-HD2 debuted as classic rock formatted "97.3 The Rock Channel" on December 31, 2017. The subchannel is paired with one FM translator to provide reception on analog radios:

References

1. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved October 28, 2014.
2. "WXLK Facility Record". Federal Communications Commission, audio division. Retrieved October 28, 2014.
3. Radio-Locator.com/WXLK-FM
4. https://hdradio.com/station_guides/widget.php?realid=447 HD Radio Guide for Roanoke-Lynchburg, Virginia
5. Broadcasting Yearbook 1961-62 page B-179
6. LeeHartman.com
7. Broadcasting Yearbook 1972 page B-220
8. Broadcasting Yearbook 1978 page C-230
9. Broadcasting & Cable Yearbook 2000 page D-474
10. Venta, Lance (29 December 2017). "97.3 The Rock Channel To Debut In Roanoke - RadioInsight". RadioInsight.

External links

• K92 Online
• Facility details for Facility ID WXLK ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database

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