Misplaced Pages

This is an old revision of this page, as edited by BarrelProof (talk | contribs) at 17:47, 13 December 2018 (→Equipment manufacturing: simpler and less like marketing). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met. (December 2018) (Learn how and when to remove this message)

The topic of this article may not meet Misplaced Pages's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: "GoRuck" – news · newspapers · books · scholar · JSTOR (December 2018) (Learn how and when to remove this message)

GoRuck (official styled GoRuck) is a sporting equipment manufacturing company and an event organizing company.

Equipment manufacturing

The company was founded by Jason McCarthy to develop rucksacks for military and civilian use. McCarthy is a former Green Beret and the company employs about 150 veterans of the United States Special Forces and Special Operations.

Event organization

GoRuck Challenges are a way to field test the equipment in a memorable and convincing way similar to Obstacle Racing in addition to being based on Special Forces lessons and are meant to be teambuilding events with varying degrees of difficulty. To Ruck is defined as "To move with purpose while transporting gear". Depending on what level of event that is signed up for determines how far/long the event goes. After a fatality during an event, the company instituted a policy that every participant must have a high visibility reflective band on their rucksack so as to reduce the possibility of being struck by a car while in the dark. In addition to their three standard difficulties (Light, Challenge, Heavy) they offer special events. Events have been previously mistaken for protest matches on multiple occasions, but after the popularity explosion of Pokemon Go, Niantic and GORUCK partnered with the National Park Service to give back to the communities and parks by launching a series of events to give back to the communities and parks where many events happen

On 7 December 2018, the GoRuck team marched 20 miles in honor of the people killed on the Attack on Pearl Harbor by the surprise military strike by the Imperial Japanese Navy Air Service. The next day, the GoRuck team marched a further 10 miles.

References

1. "About Us". GORUCK. Retrieved 2015-10-06.
2. "GORUCK challenges the mind, body and soul".
3. "How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand".
4. "Jacksonville Beach-based GORUCK launches campaign to share stories of those making difference".
5. "What's a GORUCK Challenge? A 13 Hour Adventure that Will Introduce you to Yourself". itstactical.com. 2011-08-03. Retrieved 2015-10-06.
6. "Mobile becomes obstacle course for GORUCK Challenge". AL.com. Retrieved 2015-10-06.
7. "Syracuse man killed during GoRuck endurance challenge was first fatality ever, founder says". syracuse.com. Retrieved 2015-10-06.
8. "While some celebrated State Patty's with a drink in their hand, 'GoRuck' chose another way".
9. "From the 'in case you wondered too' file: The flag-bearing marchers". Retrieved 2018-09-27.
10. "Ingress Community Helping Our National Parks with #OpClearField Events".
11. Burkard, Caroline (8 December 2018). "GORUCK march in remembrance of Pearl Harbor". WECT. WECT News. Retrieved 13 December 2018.

External links

• Official website

• Obstacle racing
• Clothing companies of the United States
• 2008 establishments in Florida
• American companies established in 2008
• Privately held companies based in Florida