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Firestone Tire and Rubber Company

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Bridgestone Firestone, LLC
File:BFlogo.gif
Company typeSubsidiary of Bridgestone
IndustryManufacturing
Founded1900 (Akron, Ohio)
HeadquartersNashville, Tennessee
Key peopleMark A. Emkes, CEO
ProductsTires
RevenueIncrease$2.09 billion USD (2004)
Number of employees23,000
Websitewww.firestone.com

The Firestone Tire and Rubber Company was founded by Harvey Firestone at the turn of the 20th century to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era. Firestone soon saw the huge potential for marketing tires for automobiles and befriended Henry Ford, the first industrialist to produce them using the techniques of mass production. Firestone used this relationship to become the original equipment supplier of Ford Motor Company automobiles, and was also active in the replacement market.

History

File:FirestoneTire.jpeg
A Firestone tire

Firestone was originally based in Akron, Ohio, also the hometown of its archrival, Goodyear Tire and Rubber Company. The company initiated operations in 1900 with 12 employees. Together, Firestone and Goodyear were the largest suppliers of automotive tires in North America for over three-quarters of a century.

TV ad jingle

Wherever wheels are rolling
No matter what the load
The name that's known
Is Firestone
Where the rubber meets the road

Notes

  1. History of Bridgestone/Firestone], Bridgestone/Firestone Canada, 2002.

See also

External links

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