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Peter Lemongello (born February 11, 1947) is an American singer known for his double album Love '76, the first album to be sold exclusively through television advertising.

Early career

Lemongello spent the first part of his career as a cabaret singer, with several appearances on national TV, including The Tonight Show Starring Johnny Carson. He released his first two records (under the name Pete Lemongello) on the Rare Bird record label to no fanfare. In 1973, he signed to Epic Records. He released one single in December 1973; it failed to chart and he was subsequently dropped from the label.

Love '76

Frustrated by his lack of record sales, Lemongello hit upon the idea of creating an album to be sold exclusively on TV. Using a city-by-city marketing strategy, he and his partners began their Love ‘76 advertising campaign with an around-the-dial TV blitz in the New York market starting January 1, 1976, and ran commercials on all six New York channels 70 to 100 times a week. Sales of the double album skyrocketed him to fame in the New York area, and the campaign entered Los Angeles and Las Vegas.

In a profile in The New York Times, he stated, "Look what this country needs is a white, male superstar they can hang their hat on. They want him clean, and they want him now. That's why I'm playing it this way. I can be what they want. An acquaintance and fan named Bob Pascuzzi bankrolled a promotional roll-out meant to generate interest from financial backers that would result in a deal for an album and concerts. Westbury Music Fair was rented for one show, and an album assembled with one side recorded in the studio, the other consisting of remixes of his tapes. One concert promoter conceded the show had sold 2,500 tickets but wondered whether Lemongello could repeat his success in cities with fewer Italians and where he had not advertised as heavily.

According to record label database Both Sides Now and a May 31, 1976 article in Time magazine, the album sold 43,000 copies by the end of the commercial's run.

Private Stock Records signed Lemongello in April 1976. He then ended his self-promotional efforts and released his second album, Do I Love You, in early 1977. The album and its subsequent singles failed to chart.

Crimes

Lemongello later worked as a housing contractor in Florida. In the early 1980s he was sentenced to ten years probation on charges of arson and insurance fraud involving luxury houses his firm was building; after violating the terms of the probation, he was in prison for 17 months.

On January 15, 1982, Lemongello and his brother, pro bowler Mike Lemongello, were kidnapped from a construction site, Mike was forced to withdraw more than $50,000 from a bank, and both were then left in the woods. Manny Seoane and Mark Lemongello (the brothers' cousin), both former Major League Baseball pitchers, turned themselves in to police and in 1983 were setenced to seven years' probation for the crime.

Later career

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Years later, Lemongello continued his career in Branson, Missouri, billed as Branson's "Italian Crooner". Most recently he has adopted The Great American Songbook and appears frequently across the country.

In late 2012, Lemongello re-recorded his 1976 song "Can't Get Enough Of You Girl" with producer and songwriter Jimmy Michaels. The re-recording appears on the re-issue of the Michaels album, More Things Change.

Today, Lemongello resides in Boca Raton, Florida with his wife Karen and son, Peter, Jr.

Parodies

Lemongello was spoofed in the episode of Saturday Night Live that aired May 22, 1976, with Chevy Chase playing a singer named Peter Lemon Mood Ring, who changed colors with every song. Chase reprised the parody in his 1989 film Fletch Lives.

Singer-songwriter Will Dailey released a promotional video in 2009 for his album Torrent, in which he is forced by his managers to make a (fictitious) commercial for Torrent in the style of the Love '76 commercial.

Discography

• Love '76 (1976), Rapp Records
• Do I Love You (1976), Private Stock Records

References

1. https://www.imdb.com/name/nm1711180/ IMBd Direct
2. "Peter Lemongello Discography - USA - 45cat". www.45cat.com.
3. "The $390,000 Man". TIME. May 31, 1976.
4. ^ Kornheiser, Tony (June 20, 1976). "He Did It His Way". The New York Times.
5. "Private Stock Album Discography". www.bsnpubs.com. Retrieved 2018-04-01.
6. "Television: The $390,000 Man". Time. May 31, 1976.
7. "Private Stock Album Discography". www.bsnpubs.com.
8. Van Biema, David; Hinson, Sandra (July 12, 1982). "Peter Lemongello Fizzled as a Torch Singer But, Police Claim, Not as An Arsonist". People. Retrieved July 4, 2018.
9. ^ Bridges, Patti (July 16, 1983). "Men get probation in kidnapping case". St. Petersburg Independent. p. 11-A.
10. Kelly, John (August 16, 2017). "Perspective: A star-studded festival of doo wop and R&B singing ended on a harsh note". The Washington Post. Retrieved April 11, 2019.
11. "Lemongello Surrenders On Kidnapping Charges". [The New York Times. UPI. January 23, 1982. Retrieved July 3, 2018.
12. "SNL Transcripts: Buck Henry: 05/22/76: Peter Lemon Moodring". snltranscripts.jt.org.
13. Will Dailey Love '76 parody on YouTube

• American pop singers
• American businesspeople
• Direct marketing
• 1947 births
• Living people
• Musicians from Jersey City, New Jersey
• People from North Babylon, New York