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Bluey
Bluey title card
Genre	Preschool
Created by	Joe Brumm
Directed by	Richard Jeffery (animation) Joe Brumm (series)
Voices of	David McCormack Melanie Zanetti
Composers	Joff Bush David Barber
Country of origin	Australia
No. of series	1
No. of episodes	52 (list of episodes)
Production
Executive producers	Charlie Aspinwall Daley Pearson Michael Carrington (ABC) Henrietta Hurford-Jones (BBC)
Producer	Sam Moor
Editor	Michael Griffin
Running time	7 minutes
Production company	Ludo Studio
Original release
Network	ABC Kids
Release	1 October 2018 (2018-10-01) – present

Bluey is an Australian animated television series for preschool children that premiered on ABC Kids on 1 October 2018. The series was created by Joe Brumm with Queensland production group Ludo Studio. The series was co-commissioned by the Australian Broadcasting Corporation and the British Broadcasting Corporation, with BBC Studios holding global distribution and merchandising rights. The series made its premiere on Disney Junior in America and the United Kingdom and was released internationally on Disney+.

With the setting inspired by the city of Brisbane, the series follows an anthropomorphic six-year-old Blue Heeler puppy named Bluey, who is characterised by her abundance of energy, imagination and curiosity at the world. The young dog lives with her father, Bandit; mother, Chilli; and younger sister, Bingo, who regularly joins Bluey on adventures as the pair embark on imaginative play together. Overarching themes include the focus on family, growing up and Australian culture, with all of the characters representing a particular dog breed. The series was created and produced entirely in Australia, with investment from Screen Australia and Screen Queensland.

Bluey has received consistently high viewership in Australia, being recognised as the most watched program in the history of the video on demand and catch up TV service ABC iview. The program's production company have developed merchandise and managed the production of a stage show based on the series. Bluey won a Logie Award for Most Outstanding Children's Program in 2019, in addition to an AACTA Award and two awards from Screen Producers Australia. It was also nominated for an International Emmy Kids Award, Prix Jeunesse International Award and APRA Screen Music Award. Bluey was renewed for a second series in 2019, which is scheduled to premiere on 17 March 2020.

Characters

The child characters of Bluey are voiced by children of the program's production crew and are not credited as voice performers.

Main

• Bluey Heeler, a six-year-old Blue Heeler puppy who is curious and energetic.
• Bingo Heeler, Bluey's four-year-old younger sister, a Red Heeler puppy.
• Bandit Heeler / Dad (voiced by David McCormack), the Blue Heeler father of Bluey and Bingo who is an archaeologist.
• Chilli Heeler / Mum (voiced by Melanie Zanetti), the Red Heeler mother of Bluey and Bingo who works part-time in airport security.

Recurring

• Muffin Heeler, Bluey and Bingo's three-year-old Blue Heeler cousin.
• Socks Heeler, Bluey and Bingo's one-year-old cousin and Muffin's sister, who is still learning to walk and talk.
• Uncle Stripe Heeler (voiced by Dan Brumm), Bandit's brother and the father of Muffin and Socks.
• Aunt Trixie Heeler (voiced by Myf Warhurst), Uncle Stripe's wife and the mother of Muffin and Socks.
• Mrs. Retriever (voiced by Ann Kerr), a Golden Retriever and Bingo's kindergarten teacher.
• Calypso (voiced by Megan Washington), a Blue Merle Australian Shepherd and Bluey's school teacher.
• Nana Heeler (voiced by Chris Brumm), Stripe and Bandit's mother, and grandmother to their children.
• Bob Heeler (voiced by Ian McFadyen), Stripe and Bandit's father, and grandfather to their children.

Notable guest stars

• Surfer (voiced by Layne Beachley), a Shetland Sheepdog with a passion for surfing.
• Postie / Lucky's Dad (voiced by Anthony Field)
• Hammerbarn Employee / Jack's Dad (voiced by Hamish Blake)
• Hammerbarn Checkout Dog / Jack's Mum (voiced by Zoë Foster Blake)

Development

Conception and creation

In July 2017, the Australian Broadcasting Corporation (ABC) and the British Broadcasting Corporation (BBC) co-commissioned Bluey as an animated series for preschool children to be developed by Queensland production company Ludo Studio. The production received funding from Screen Australia, with the setting of the series drawing upon the unique semi-tropical Queensland climate. Created by Joe Brumm, the series was inspired by his experience in raising two daughters. Brumm wanted to portray the importance of children participating in imaginative play, creating the title character Bluey as a Cattle Dog to give the series an Australian voice. Brumm had previously worked in the United Kingdom on programs such as Peppa Pig and decided to create Bluey as a replica of the program for an Australian audience. He conceived the idea independently in 2016 and approached Ludo Studio to develop it; a pilot was later produced. Executive producer Daley Pearson expressed that it was difficult to pitch the series as it wasn't high-concept; but rather "just a show about family and games". The series was pitched at the Asian Animation Summit in Brisbane in 2016, and was noticed by ABC and BBC executives for having the unique tone that they were searching for. The two networks ordered 52 seven-minute episodes, with BBC investing 30% of the funding and acquiring the global rights for distribution and merchandising. The series was produced entirely in Australia by a local team, many of whom were first-time animators from Brisbane. The program was announced to premiere in Australia on ABC Kids, followed by CBeebies.

Production

Writing

"There’s no counting in Bluey, there’s no learning this or that ... just show ’em playing. It’s to show parents that the kids aren’t just mucking around. They’re learning to play, learning to share ... and generally you can just put your feet up and let ’em do it."

The stories featured in Bluey depict Bluey and Bingo engaging in imaginative play. Brumm wanted to show that self-directed and unstructured play is natural in shaping children and allowing them to develop. He consulted research based on socio-dramatic play, reading the works of Sara Smilansky and Vivian Paley, who both had backgrounds in early childhood education. The episodes show the parents as guides for their children, who allow them to explore their immediate surroundings independently, giving them opportunities to "practise adult roles". Brumm drew inspiration from watching his two children play, which he described was "as natural to them as breathing", and stated that the messages of Bluey are universal. He stated that his everyday occurrences provide him with ideas for scripts. The program's scripts show how children can use gameplay to learn lessons and integrate the world of adults into their own. Brumm stated that he discovered the importance of play-based learning after his daughter struggled with formal education, which led him to exclude elements of literacy and numeracy in Bluey and focus on the depiction of life skills. Brumm stated that he wanted the series depict his experience as a parent rather than aim for children to explicitly taught something. His creative aims were to make children laugh, and show parents what children can learn while engaged in play.

Brumm writes the majority of episode scripts, with executive producer Charlie Aspinwall labelling the series as an "observational" show, depicting Brumm's family life; and producer Sam Moor describing it as " life on screen". The program was designed to be a co-viewing experience for parents and their children to enjoy together. Brumm described the process of writing each episode as "a chance to make a short film". The conflict and humour in the episodes stems from Bandit's relationship with his daughters. Bluey has been described as "rough and tumble" by Pearson, with both her and Bingo being seen to subvert the stereotypes of female characters, but rather have the characteristics of real puppies. This has led to uninformed viewers questioning if the characters are boys or girls. Pearson has credited the decision of Bluey and Bingo being girls to resemble the real families of Brumm, Aspinwall and McCormack. Brumm has stated that the humour of the series also relies on physical activity and "craziness".

Storyboarding and animation

Bluey is animated in-house at Ludo Studio in Brisbane, in Fortitude Valley. The studio has been physically described as an open plan space with an industrial appeal, where approximately 50 people work on the series. Richard Jeffery serves as the animation director of the series, who has been credited to drawing the locations of the series which are based on real places in Brisbane, including parks and shopping centres. Brumm determines the specific locations which are to be included. Post-production of the series takes place externally in South Brisbane.

Approximately fifteen episodes of the series are developed by the studio at any one time across a range of production stages. After story ideas are conceived, the script-writing process takes place for up to two months. The episodes are then storyboarded by artists, who produce 500 to 800 drawings over three weeks while consulting the writer's script. After the storyboard is finished, a black and white animatic is produced, to which the dialogue recorded independently by voice artists is added. The episodes are then worked for four weeks by animators; including background artists, designers and layout teams. The entire production team views a near-completed episode of Bluey on a Friday. Pearson stated that over time, the viewings developed into "test screenings", with members of production bring their family, friends and children to watch the episode. The complete production process for an episode takes three months.

Casting

The series features David McCormack as the voice of Bluey's father, Bandit, who was initially approached to read "a couple of lines"; later voicing Bandit for the entire pilot. McCormack performs his voice work for the series remotely in Sydney, which is then sent to the production company in Brisbane. He stated that he does not hear any other voice actors or view footage while recording, and that he doesn't alter his own voice to produce Bandit's dialogue. Melanie Zanetti provides the voice of Bluey's mother, Chilli; she became interested in the series after reading the script for the pilot. The child characters of the series, including Bluey and Bingo, are voiced by some of the children of the program's production crew.

Music

Joff Bush serves as one of the primary composers of Bluey, writing half of the soundtrack himself and leading a group of additional composers; including David Barber. Bush graduated from the Queensland Conservatorium, where he met Peterson, and before Bluey worked on series such as The Family Law and Australian Survivor. Bush has stated that each episode has its own unique musical style, and he likes to become involved in the episodes as they are scripted. Live instruments are regularly played for the recordings. Classical music is regularly used throughout the underscore, with pieces such as "Ode To Joy" and Mozart's "Rondo Alla Turca (from Sonata No. 11)" being interpreted by composers. Bush composed the theme song for Bluey and was nominated for an APRA Screen Music Award in 2019 for the soundtrack of the episode "Teasing". The music for Bluey is licensed by Universal Music Publishing on behalf of BBC Worldwide Music Publishing.

Themes

The series explores themes such as the influence of a supportive family, with the relationships between Bluey, Bingo, Bandit and Chilli a central focus of the episodes. While the Heeler family are presented as a nuclear family, both adults are shown to be working parents; Bandit as an archaeologist and Chilli working part-time in airport security. The series depicts the realities of modern day fatherhood, with Bandit seen regularly doing housework and engaging in imaginative play with his children. Chilli's role as a mother is explored as she balances both work and family life. Both parents are shown to acknowledge and validate the emotions of their children, such as Bluey's distress after the death of a bird in the episode "Copycat". Bluey and Bingo are shown to navigate their sibling relationship throughout the episodes, learning how to work together, compromise and resolve conflicts. Episodes detail the family's contemporary domestic lifestyle, with the series being described as "social realism" that represents the working class. Characters are shown looking for lost toys and visiting the dump. The extended family and friends of the characters are also sporadically featured; including grandparents and neighbours.

Australian culture is also explored throughout the series, which is set in semi-tropical Queensland. The animation of architecture in the series is designed to reflect the typical residential designs of Brisbane; high-set suburban dwellings with characteristic verandas. Representations of Brisbane skylines and animals are also included. The locations of the series are based on real places in Brisbane, including parks and shopping centres. The characters speak with Australian accents in local and international airings. The series has a focus on the Australian sense of humour with dry wit frequently expressed through the dialogue. The characters are seen to explore the nature of Australia, such as the creek. Australian weather is explored in the episode "The Pool", in which the characters visit a backyard swimming pool on a summer day.

The series advocates the importance of play throughout childhood. Bluey and Bingo are the vehicle used to display this theme; the episode "Trampoline" features Bandit imploring Bluey to continue creating new games to play. The siblings engage in play-based activity during "mundane" activities such as visiting the doctor or going to the supermarket. The parents are shown to engage in the play with their children. Bluey and Bingo also engage in imaginative play with their friends; learning lessons such as the importance of following the rules. Pearson has stated that the characters experience emotions such as jealousy and regret through their gameplay.

Other themes featured in the series include lessons about the influence of technology, the economy and personal finance.

Episodes

The first series premiered in Australia on ABC Kids on 1 October 2018, with 26 episodes airing daily throughout October. The following 25 episodes of the series began airing on 1 April 2019. The final episode of the first series; a Christmas special, aired on 12 December 2019.

It was reported in March 2019 that production had begun on a second series of 52 episodes; the order was officially announced in May. The second series will premiere on 17 March 2020, with the first 26 episodes airing daily.

Release

Broadcast

In June 2019, the international broadcasting rights to Bluey were acquired by The Walt Disney Company, with plans to premiere on the Disney Junior television network and be distributed on the Disney+ streaming service, in all territories (excluding Australia, New Zealand and China) from late 2019. The distribution deal encompasses the first two series of the program. The series premiered on Disney Junior in the United States on 9 September 2019, and was followed by a debut in the United Kingdom on 28 October 2019. The series also airs on Disney networks in South Africa and Kenya. The first series of Bluey was distributed on Disney+ on 22 January 2020. In October 2019, Bluey debuted in New Zealand, airing on TVNZ 2 and streaming on TVNZ OnDemand; and in China on the Youku streaming platform, dubbed in Mandarin. The series notably features the original voice actors while airing overseas, after producers were initially asked to replace the Australian accents of the characters.

Home media releases

The first volume of the series, entitled Magic Xylophone and Other Stories, containing eight episodes, was released on iTunes by BBC Studios in December 2018. Eight further episodes were released on the second volume, Horsey Ride and Other Stories, in March 2019. The third volume, The Pool and Other Stories was released in July 2019 and included nine episodes. The first and second volumes were released on DVD in Australia on 30 October 2019, and were followed by the third volume on 4 December 2019. The fourth volume, entitled Grannies and Other Stories, was distributed digitally in November 2019 and was released on DVD on 8 January 2020. Camping and Other Stories will be released as the fifth volume on DVD on 25 March 2020.

Reception

Viewership

Bluey has received consistently high viewership throughout its premiere run on ABC Kids in Australia, becoming the most watched children's program across all channels on broadcast television in 2018 and 2019. In 2019, the series was the most watched time-shifted program on Australian television. The highest rating episode of the program, "Copycat", premiered on 12 April 2019 to 313,000 viewers. It was the most watched broadcast across all free-to-air multichannels, and the seventeenth most watched broadcast overall.

In March 2019, it was reported that Bluey had become the most downloaded program in the history of ABC's video on demand and catch up TV service ABC iview, with 21.3 million episode plays since its premiere. By February 2020, this figure had risen to over 200 million total episode plays of the first 52 episodes.

In the United States, the highest rating broadcast of Bluey aired on 12 September 2019 and received 483,000 viewers. The program aired on Disney Junior and encompassed the three episodes; "Bob Bilby", "Spy Game" and "Takeaway", which were joined together for the single transmission. It was reported that the series had reached 16 million viewers in America in the final quarter of 2019.

Critical reception

Bluey has enjoyed a positive reception, with producers stating that the studio has received daily fan mail from parents of young viewers. The series received a seal of approval from Common Sense Media, with reviewer Emily Ashby commending its positive family and social themes. Bluey was praised by Philippa Chandler of The Guardian for its "sharp script" and depiction of everyday family life, while noting that its Queensland background set it aside from other cartoons on television. Readers of The New York Times's parenting blog submitted Bluey as their favourite children's show, describing it as charming, smart and "very real". The series was called "laugh-out-loud funny" by Stephanie Convery of The Guardian. In 2019, TV Week listed Bluey at #98 in its list of the 101 greatest Australian television shows of all time, which appeared in its monthly TV Week Close Up publication. Despite only being on air since 2018, the magazine said the character of Bluey stole Australia's hearts faster than any other cartoon character in what it described as a "cute, funny and modern" series. The series was listed at #14 in Junkee's list of 50 television programs that defined the decade, in which it was described as "an absolute delight".

The series received praise for its constructive parenting messages, and depiction of Bandit Heeler as a positive father figure. The character was commended for his patient nature, willingness to do housework and play with his children. Jennifer McClellan of USA Today described Bandit as "sarcastic, sympathetic and silly". He has been received as "more emotionally intelligent" than the father from Peppa Pig. Brumm stated that the series has reminded fathers "to be more playful with their kids". Reporters for The Guardian wrote that the show's messages about parenting align with published literature on parental wellbeing, noting how the show depicts the importance of play and learning social skills in child development. However, the morals of the episodes are not viewed to be excessively sentimental. McClellan acknowledged the family dynamic of the characters, noting how Bluey and Bingo learn to navigate their sibling relationship. Convery noted that the sisters are accurate depictions of children, and that the roles of the parents are not presented as stereotypical of their respective genders.

Chandler noted the "unexpected poignancy" of the episode "Takeaway", in which Bandit makes an observation about the fleeting nature of childhood. Jason Treuen of The Father Hood noted "Takeaway" as the best episode of the first series, praising its relatable message. McClellan said that the episode "Markets" combines lessons about friendship, the economy and personal finance.

The website of the series was criticised for, in the character description of Chilli, suggesting that her return to part-time work prevents her from being as involved of a parent as other mothers. The description was later altered.

Awards and nominations

Other media

Merchandise

In April 2019, BBC Studios entered a partnership with Penguin Random House Australia with a deal to publish three Bluey books before the end of 2019. "The Beach", "Fruit Bat", and a sticker activity book entitled "Time to Play", were released on 5 November 2019. All three books were recognised as the highest-selling releases in the weekly Australian book charts of November 2019, and had sold a combined total of 350,000 copies by January 2020. Additional books; "Bob Bilby" and "Easter Fun!", a craft book, will be released on 3 March 2020, followed by a colouring book entitled "Big Backyard" on 31 March, and "The Creek" on 28 April.

Moose Toys was named as the global toy partner for Bluey in June 2019, revealing plans to release toys in Australia by the end of 2019, and later in the United States. Plush character toys of Bluey and Bingo were released in November, and a character figurine set was released in December. The plush Bluey topped the Toys "R" Us release chart of Christmas 2019, while the demand for the plush Bingo exceeded the amount of toys being supplied to stores. By December, over 100,000 plush character toys had been sold in Australia.

In January 2020, Bluey partnered with Bonds to release a clothing range for children, including pyjamas and socks featuring character designs.

It was reported that Bush was developing a music album for Bluey in July 2019.

Stage show

It was revealed that a stage show based on Bluey was being developed in November 2019. The live stage show, titled Bluey's Big Play, will tour in fifty theatres around Australia beginning in May 2020 and will feature the characters from the series.

Notes

1. Bluey was tied with Animal Kingdom (Porchlight Films).

See also

• 2018 in Australian television

References

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External links

• Official website
• Bluey at IMDb

v t e Disney Jr. original programming
Full-length series	Current Original Ariel Firebuds Kindergarten: The Musical Mickey Mouse Funhouse Pupstruction Spidey and His Amazing Friends SuperKitties Star Wars: Young Jedi Adventures Acquired Bluey Dino Ranch Morphle and the Magic Pets Upcoming Mickey Mouse Clubhouse+ Rerunning Mickey Mouse Clubhouse Mickey Mouse Mixed-Up Adventures Former Original Alice's Wonderland Bakery Bear in the Big Blue House The Book of Pooh Bunnytown The Chicken Squad Doc McStuffins Elena of Avalor Eureka! Fancy Nancy Goldie & Bear Handy Manny Henry Hugglemonster Higglytown Heroes Imagination Movers Jake and the Never Land Pirates JoJo's Circus Johnny and the Sprites Jungle Junction The Lion Guard Little Einsteins Miles from Tomorrowland Mira, Royal Detective Muppet Babies My Friends Tigger & Pooh Out of the Box PB&J Otter Puppy Dog Pals The Rocketeer Sheriff Callie's Wild West Sofia the First Special Agent Oso Stanley T.O.T.S. Vampirina Acquired Amazing Animals Babar and the Adventures of Badou Charlie and Lola Chuggington Gigantosaurus The Hive Kate & Mim-Mim Kiya & the Kimoja Heroes The Koala Brothers Madeline Octonauts P. King Duckling Pikwik Pack PJ Masks Rolie Polie Olie This is Daniel Cook. This is Emily Yeung. Timmy Time Tinga Tinga Tales
Short series	Current Me & Mickey Minnie's Bow-Toons Playdate with Winnie the Pooh Former Can You Teach My Alligator Manners? Choo Choo Soul Dance-a-Lot Robot Happy Monster Band Marvel Super Hero Adventures Nina Needs to Go! Ooh, Aah & You Small Potatoes Tasty Time with ZeFronk Whisker Haven
See also	Disney Jr. block programming Disney Junior – Live on Stage! Disney Television Animation Disney Channel Disney XD Soapnet
Category

• Australian Broadcasting Corporation shows
• Disney Junior shows
• 2010s Australian animated television series
• 2018 Australian television series debuts
• Australian children's animated television series
• Australian animated television programs featuring anthropomorphic characters
• Animated television series about dogs
• Animated television series about families
• Media portrayals of the working class