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50/50 (soft drink)

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American grapefruit-lime soft drink This article is about the American soft drink. For other uses, see Fifty-Fifty.
50/50
Empty 50/50 pop bottle
TypeSoft drink
ManufacturerKeurig Dr Pepper
DistributorKeurig Dr Pepper
Country of origin United States
Introduced1870s
ColorGreen
FlavorGrapefruit and lime
VariantsDiet 50/50

50/50 (also known as Canfield's 50/50 and Graf's 50/50) was a grapefruit- and lime-flavored soft drink produced in the United States. 50/50 was primarily sold in the Midwest, including southern Wisconsin and the Chicagoland area. It was one of the Canfield company's more popular soft drink flavors.

In the 1870s, John Graf of Milwaukee, Wisconsin brewed a number of soft drinks, including Grandpa Graf's root beer and 50/50. Soft drinks became the Graf family business. In 1968, his descendant Lawrie O. Graf sold the business to P & V Atlas, who sold it to Canada Dry, who sold it to the A.J. Canfield Company of Chicago, Illinois. The A.J. Canfield company produced and distributed the drink for nearly three decades. In 1995, Select Beverages, a drink company based in Darien, Illinois, acquired A.J. Canfield, taking over the production of 50/50. Select Beverages was itself acquired by Cadbury Schweppes and The Carlyle Group in 1998. In 2008, Cadbury Schweppes split into Cadbury and the Dr Pepper Snapple Group, the latter of which continued to produce 50/50. Dr Pepper Snapple Group was itself acquired by Keurig Green Mountain in 2018, becoming Keurig Dr Pepper.

50/50 became increasingly difficult to find in the years leading up to the COVID-19 pandemic. By early 2024, consumers could no longer find 50/50 on grocery store shelves, leading fans of the drink to believe that it had been quietly discontinued. 50/50 is no longer included on the list of brands owned by Keurig Dr Pepper as of May 2024.

References

  1. ^ Maas, Tyler (May 20, 2024). "A belated farewell to 50/50, a Milwaukee-born citrus soda that was too good for this world". Milwaukee Record. Archived from the original on December 7, 2024.
  2. ^ Maas, Tyler (December 31, 2020). "Part grapefruit, part lime, all outstanding: A 50/50 appreciation post". Milwaukee Record. Archived from the original on December 31, 2020.
  3. "Display Ad 24 - Canfield's Beverages". Chicago Defender Daily Edition. October 9, 1969. p. 25.
  4. "Arthur J. Canfield, 86; Helped in Expansion of Soft-Drink Company". Chicago Tribune. August 31, 2000. Archived from the original on August 3, 2024.
  5. Ford, Dawn (July 1995). "Select buys Canfield, creates Midwest powerhouse". Beverage Industry. 86 (7): 14. ISSN 0148-6187.
  6. Kirk, Jim (24 February 1998). "Select Beverages To Be Swallowed By Joint Venture Firm". Chicago Tribune. Archived from the original on January 2, 2025. Retrieved 11 June 2012.
  7. "Cadbury starts solo against bid background". Reuters. May 2, 2008. Archived from the original on May 11, 2008.
  8. "Cadbury PLC Demergery". Cadbury Investors. 2010. Archived from the original on September 6, 2010.
  9. "Keurig Dr Pepper Announces Successful Completion of the Merger between Keurig Green Mountain and Dr Pepper Snapple Group". July 9, 2018. Archived from the original on July 9, 2018.

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