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Stephen Eugene Sesnick Jr. (September 8, 1941 – October 27, 2022) was an American rock club and rock band manager, and later an inventor and businessman. Sesnick is known for being the manager of the Velvet Underground.

Early life

Sesnick was born in Hoboken, New Jersey, on September 8, 1941. He was educated at St. Cecilia High School in Englewood, New Jersey and he went on to play freshman basketball for St. John's University in New York City.

Velvet Underground manager

Sesnick was manager of the Boston Tea Party, a seminal Boston nightclub founded in 1967, which was the first in Boston to spearhead the burgeoning psychedelic rock and underground rock scene, and which also helped break bands which went on to become major stars. Sesnick was replaced in 1968 by Don Law.

The Velvet Underground shows at the Tea Party were particularly notable and the band became especially popular in Boston. Sesnick also knew the band from his involvement with Andy Warhol's Exploding Plastic Inevitable. After the Velvet Underground ended their association with Warhol and Paul Morrissey in 1967, they selected Sesnick to be their manager. Sesnick was also associated with Jonathan Richman at the start of his career.

Breaking up the Velvets was all Sesnick. You can't imagine how sleazy he could be... Sesnick dumped the second iteration of the band in England with no money and no equipment and just left us there to find our way back. He gave me 6 copies of Squeeze as pay. I never got any money... I would be told by him that I was better than Lou and that the others were not really my friends I should not confide in them and he did that to everybody... He makes used car salesmen look like Lancelot.

— Doug Yule

Over the next few years, Sesnick influenced the Velvet Underground to move toward a more "overtly pop direction" in their music. Doug Yule was encouraged to join the Velvet Underground when John Cale quit. Yule said "It was put into that sort of AM/hit-FM kind of format three to five minutes max, and very 'up' kind of stuff." Lou Reed later accused Sesnick of driving "a wedge between" him and Yule during the recording of Loaded in 1970, and Yule did aver that Sesnick favored him as the potential leader for a new Velvet Underground, minimizing Reed's role.

Sesnick owned the tapes that were to become 1969: The Velvet Underground Live. Sterling Morrison and Maureen Tucker signed over their rights to the tapes for $1,500 each ($9,267 in 2023 dollars).

Businessman

By 1972, what was left of the Velvet Underground ceased operations, and Sesnick left the music business and became an avid golfer. He says he conceived the concept of the Skins Game, a yearly golf event where four top golfers competed head-to-head in a match play format. Extant from 1983 to 2008, according to Sesnick he came up with the idea, convinced some influential people of the worth of the concept, and began working on the project with the sports marketing company People & Properties. People & Properties then obtained buy-in from Arnold Palmer; this attracted wider attention, and bigger industry players stepped in and seized control of (and credit for) the property from Sesnick, he claims. Peter Chapman of People & Properties, could not corroborate Sesnick’s account, and said if "Steve has a different recollection I certainly couldn’t dispute it".

After this, Sesnick worked in golf as a consultant with organizations including Golf 20/20, First Tee, and TourTurf.

Sesnick was later part of a team at Florida Sustainables which developed technology for replacing plastic grocery bags and other plastic items with robust but degradable plastics, the research being partly funded by a $383,000 grant from the American National Science Foundation ($518,750 in 2023 dollars). This effort won the team the 2011 Cade Prize from the Cade Museum for Creativity and Invention.

Sesnick claimed to have invented improvements to the solar cell and licensed it for commercial development from the University of Florida through Sestar Technologies, a sort of parent company for Florida Sustainables, of which Sesnick was a co-founder and Vice President of Product Development.

Personal life and death

Sesnick died due to complications from a heart attack in St. Augustine, Florida, on October 27, 2022. He was 81. He was survived by his wife Cynthia.

References

1. ^ "Stephen Eugene "Steve" Sesnick Jr". Legacy. Retrieved November 12, 2022.
2. ^ Walker, Clinton (1993). The Velvet Underground: What Goes On (Sleeve notes). Raven Records – via Rock's Backpages.
3. Sherman, Marjorie (June 12, 1967). "Lively Cambridge Affair On Psychedelic St". The Boston Globe. p. 15.
4. ^ Thompson, Dave (June 25, 2004). "The Last Days of the Velvet Underground". Goldmine Magazine. Vol. 30, no. 13. pp. 14–16, 18. ISSN 1055-2685. ProQuest 1501011.
5. ^ Ben Greenman (November 17, 2013). "World on a String". The New Yorker. Retrieved April 20, 2021.
6. Bockris, Victor; Malanga, Gerard (2002). Up-Tight: The Velvet Underground Story. Omnibus Press. p. 69. ISBN 978-0-7119-9170-5. Retrieved December 4, 2010.
7. Hogan, Peter (1997). The Complete Guide to the Music of the Velvet Underground. Omnibus Press. p. 50. ISBN 978-0-7119-5596-7.
8. Oliver Landemain (1994). "Head Held High: The Velvet Underground Featuring Doug Yule". The Velvet Underground fanzine. Fierce Pup Productions. Retrieved April 20, 2021.
9. ^ Morris, Chris (January 11, 1997). "Velvets' set 'Loaded' with new music". Billboard Magazine. Vol. 109, no. 2. pp. 11, 14. ProQuest 227082061.
10. "More 'Loaded' Than Ever For Velvet Underground Fans". Los Angeles Daily News. January 7, 1997. p. L8. ProQuest 281667586.
11. Power, Ed (October 26, 2021). "The Velvet Underground owe so much to Doug Yule – why was he written out of history?". The Telegraph. (subscription required)
12. ^ Snow, Mat (July 1993). "The Velvet Underground: Party On, Dudes!". Q Magazine – via Rock's Backpages.
13. Hogan 1997, p. 37.
14. ^ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
15. Hogan 1997, pp. 49–50.
16. Adam Schupak (October 17, 2019). "The never-before-told story about the Skins Game forgotten man". Golf Week. USA Today. Retrieved April 20, 2021.
17. ^ "Board of Directors". Sestart Technologies. Archived from the original on March 31, 2012. Retrieved April 20, 2021.
18. ^ Clark, Anthony (May 22, 2011). "Creating a plastic alternative". The Gainesville Sun. Archived from the original on April 21, 2021. Retrieved April 20, 2021.
19. Gorham, Will Short (May 23, 2011). "Monday's Daily Pulse: What You Need to Know About Florida Today". Florida Trend.

• 1941 births
• 2022 deaths
• People from Hoboken, New Jersey
• The Velvet Underground
• Talent managers
• American music managers
• 21st-century American businesspeople
• St. Cecilia High School (New Jersey) alumni
• St. John's University (New York City) alumni