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Following the Labour victory in the 1964 general election, new Prime MinisterHarold Wilson appointed the General Secretary of the powerful Transport and General Workers' Union, Frank Cousins, as Minister of Technology. Since Cousins was not a Member of Parliament, attempts were made to find him a seat. Bowles volunteered to accept a Peerage to make way for him in what was considered a safe seat, with a majority of over 11,000. He told the press he had initially been "shocked, tremendously worried and ill" at the thought of leaving the Commons, but decided to make the sacrifice.