1978 Wisconsin gubernatorial election
County results
Dreyfus: 50–60% 60–70%
Schreiber: 40–50% 50–60% 60–70% 70–80%
The 1978 Wisconsin gubernatorial election was held on November 7, 1978. Republican Lee S. Dreyfus won the election with 54% of the vote, winning his first term as Governor of Wisconsin and defeating incumbent Democrat Martin J. Schreiber . Bob Kasten unsuccessfully sought the Republican nomination.
As of 2024, this is the most occasion that Florence County has voted Democratic in a gubernatorial election.
Primary election
The primary election was held on September 12, 1978. Nominees for Governor and Lieutenant Governor were selected in separate primaries before running on a joint ticket in the general election.
Democratic party
Governor
Candidates
David Carley, nominee for lieutenant governor in 1962
Edmond Hou-Seye, American party nominee for United States Senate in 1970
Martin J. Schreiber , incumbent governor
Results
Lieutenant Governor
Candidates
Results
Republican party
Governor
Candidates
Results
Lieutenant Governor
Candidates
Results
Conservative party
Governor
Candidates
Eugene R. Zimmerman, American party nominee for Secretary of State in 1974
Results
Conservative gubernatorial primary results
Party
Candidate
Votes
%
Conservative
Eugene R. Zimmerman
1,213
100.00%
Total votes
1,213
100.00%
Lieutenant Governor
Candidates
George Reed, American party nominee for Secretary of State in 1970
Results
Conservative lieutenant gubernatorial primary results
Party
Candidate
Votes
%
Conservative
George Reed
964
100.00%
Total votes
964
100.00%
Independent nominations
Candidates
John C. Doherty & Marion A. Doherty
Adrienne Kaplan & William Breihan
Henry A. Ochsner & Robert E. Nordlander
Results
Independent primary results
Party
Candidate
Votes
%
Independent
Doherty & Doherty
683
51.78%
Independent
Kaplan & Breihan
383
29.04%
Independent
Ochser & Nordlander
253
19.18%
Total votes
1,319
100.00%
General election
Candidates
Martin J. Schreiber & Douglas J. La Follette, Democrat
Lee S. Dreyfus & Russell A. Olson, Republican
Eugene R. Zimmerman & George Reed, Conservative
John C. Doherty & Marion A. Doherty, Independent
Adrienne Kaplan & William Breihan, Independent
Henry A. Ochsner & Robert E. Nordlander, Independent
Results
Results by county
Dreyfus was the first Republican since Walter J. Kohler Jr. in 1952 to win Forest County , Portage County , and Rusk County . St. Croix County backed the losing candidate for the first time since 1892 , breaking a bellwether streak of 40 consecutive gubernatorial elections. Barron County , Buffalo County , Pepin County , and Washburn County would not vote for the losing candidate again until 2018 .
County
Lee S. Dreyfus Republican
Martin J. Schreiber Democratic
All Others Various
Margin
Total votes cast
#
%
#
%
#
%
#
%
Adams
2,567
56.50%
1,941
42.73%
35
0.77%
626
13.78%
4,543
Ashland
2,641
45.60%
3,108
53.66%
43
0.74%
-467
-8.06%
5,792
Barron
4,868
49.57%
4,901
49.91%
51
0.52%
-33
-0.34%
9,820
Bayfield
2,354
44.42%
2,889
54.52%
56
1.06%
-535
-10.10%
5,299
Brown
31,610
57.19%
23,146
41.88%
514
0.93%
8,464
15.31%
55,270
Buffalo
1,980
45.65%
2,329
53.70%
28
0.65%
-349
-8.05%
4,337
Burnett
1,931
41.33%
2,664
57.02%
77
1.65%
-733
-15.69%
4,672
Calumet
5,593
57.51%
4,091
42.07%
41
0.42%
1,502
15.44%
9,725
Chippewa
7,624
55.97%
5,880
43.17%
118
0.87%
1,744
12.80%
13,622
Clark
6,123
56.80%
4,583
42.52%
73
0.68%
1,540
14.29%
10,779
Columbia
8,377
62.09%
5,063
37.53%
52
0.39%
3,314
24.56%
13,492
Crawford
2,332
52.63%
2,071
46.74%
28
0.63%
261
5.89%
4,431
Dane
56,631
50.24%
54,916
48.72%
1,166
1.03%
1,715
1.52%
112,713
Dodge
14,280
61.89%
8,656
37.51%
138
0.60%
5,624
24.37%
23,074
Door
5,226
59.50%
3,520
40.08%
37
0.42%
1,706
19.42%
8,783
Douglas
5,504
38.94%
8,494
60.10%
135
0.96%
-2,990
-21.16%
14,133
Dunn
4,317
46.40%
4,824
51.85%
163
1.75%
-507
-5.45%
9,304
Eau Claire
12,063
52.16%
10,898
47.13%
164
0.71%
1,165
5.04%
23,125
Florence
692
48.56%
722
50.67%
11
0.77%
-30
-2.11%
1,425
Fond du Lac
16,305
57.31%
11,848
41.64%
300
1.05%
4,457
15.66%
28,453
Forest
1,653
52.08%
1,493
47.04%
28
0.88%
160
5.04%
3,174
Grant
8,963
59.00%
6,134
40.38%
94
0.62%
2,829
18.62%
15,191
Green
5,211
59.63%
3,493
39.97%
35
0.40%
1,718
19.66%
8,739
Green Lake
4,056
69.69%
1,737
29.85%
27
0.46%
2,319
39.85%
5,820
Iowa
3,269
56.13%
2,519
43.25%
36
0.62%
750
12.88%
5,824
Iron
1,296
47.81%
1,384
51.05%
31
1.14%
-88
-3.25%
2,711
Jackson
3,118
58.71%
2,157
40.61%
36
0.68%
961
18.09%
5,311
Jefferson
12,255
58.59%
8,519
40.73%
141
0.67%
3,736
17.86%
20,915
Juneau
4,356
60.91%
2,743
38.36%
52
0.73%
1,613
22.56%
7,151
Kenosha
13,518
41.36%
18,976
58.06%
188
0.58%
-5,458
-16.70%
32,682
Kewaunee
3,446
55.86%
2,690
43.61%
33
0.53%
756
12.25%
6,169
La Crosse
15,954
56.52%
12,053
42.70%
218
0.77%
3,901
13.82%
28,225
Lafayette
3,370
56.19%
2,596
43.29%
31
0.52%
774
12.91%
5,997
Langlade
5,213
66.01%
2,624
33.23%
60
0.76%
2,589
32.78%
7,897
Lincoln
5,838
65.77%
2,975
33.52%
63
0.71%
2,863
32.26%
8,876
Manitowoc
13,130
48.06%
13,898
50.87%
294
1.08%
-768
-2.81%
27,322
Marathon
24,536
64.67%
12,973
34.19%
433
1.14%
11,563
30.48%
37,942
Marinette
7,376
54.62%
6,030
44.65%
98
0.73%
1,346
9.97%
13,504
Marquette
2,422
61.36%
1,495
37.88%
30
0.76%
927
23.49%
3,947
Menominee
201
27.99%
515
71.73%
2
0.28%
-314
-43.73%
718
Milwaukee
145,363
45.94%
168,854
53.36%
2,222
0.70%
-23,491
-7.42%
316,439
Monroe
5,868
65.35%
3,061
34.09%
50
0.56%
2,807
31.26%
8,979
Oconto
5,149
59.12%
3,497
40.15%
63
0.72%
1,652
18.97%
8,709
Oneida
7,818
67.98%
3,632
31.58%
50
0.43%
4,186
36.40%
11,500
Outagamie
23,544
58.89%
16,030
40.09%
409
1.02%
7,514
18.79%
39,983
Ozaukee
17,145
67.50%
8,160
32.12%
96
0.38%
8,985
35.37%
25,401
Pepin
1,016
37.81%
1,647
61.30%
24
0.89%
-631
-23.48%
2,687
Pierce
3,460
44.25%
4,295
54.92%
65
0.83%
-835
-10.68%
7,820
Polk
3,950
43.66%
5,027
55.57%
70
0.77%
-1,077
-11.90%
9,047
Portage
12,722
60.18%
8,272
39.13%
146
0.69%
4,450
21.05%
21,140
Price
3,740
64.41%
2,027
34.91%
40
0.69%
1,713
29.50%
5,807
Racine
26,744
51.62%
24,734
47.74%
334
0.64%
2,010
3.88%
51,812
Richland
3,712
60.97%
2,340
38.44%
36
0.59%
1,372
22.54%
6,088
Rock
18,834
51.24%
17,647
48.01%
273
0.74%
1,187
3.23%
36,754
Rusk
2,517
52.13%
2,269
47.00%
42
0.87%
248
5.14%
4,828
Sauk
7,867
60.46%
5,063
38.91%
82
0.63%
2,804
21.55%
13,012
Sawyer
2,442
62.76%
1,434
36.85%
15
0.39%
1,008
25.91%
3,891
Shawano
7,145
63.31%
4,097
36.30%
44
0.39%
3,048
27.01%
11,286
Sheboygan
18,936
53.30%
16,355
46.04%
235
0.66%
2,581
7.27%
35,526
St. Croix
4,602
45.19%
5,515
54.16%
66
0.65%
-913
-8.97%
10,183
Taylor
3,391
58.62%
2,338
40.41%
56
0.97%
1,053
18.20%
5,785
Trempealeau
4,108
53.14%
3,595
46.51%
27
0.35%
513
6.64%
7,730
Vernon
4,538
59.53%
3,048
39.98%
37
0.49%
1,490
19.55%
7,623
Vilas
4,619
67.54%
2,190
32.02%
30
0.44%
2,429
35.52%
6,839
Walworth
12,808
63.12%
7,386
36.40%
98
0.48%
5,422
26.72%
20,292
Washburn
2,306
48.06%
2,447
51.00%
45
0.94%
-141
-2.94%
4,798
Washington
15,645
60.82%
9,951
38.69%
127
0.49%
5,694
22.14%
25,723
Waukesha
62,062
65.53%
32,138
33.93%
509
0.54%
29,924
31.60%
94,709
Waupaca
9,096
67.75%
4,273
31.83%
57
0.42%
4,823
35.92%
13,426
Waushara
3,791
68.39%
1,729
31.19%
23
0.41%
2,062
37.20%
5,543
Winnebago
24,874
57.24%
18,137
41.74%
441
1.01%
6,737
15.50%
43,452
Wood
14,045
60.34%
9,077
39.00%
155
0.67%
4,968
21.34%
23,277
Total
816,056
54.37%
673,813
44.89%
11,127
0.74%
142,243
9.48%
1,500,996
Counties that flipped from Democratic to Republican
References
Joint Committee on Legislative Organization, Wisconsin Legislature (2015). Wisconsin Blue Book 2015-2016 . Madison, Wisconsin: Wisconsin Department of Administration. pp. 699–701. ISBN 978-0-9752820-7-6 .
^ Wisconsin Legislative Reference Bureau (1979). "Vote For State Officers. By County". The State of Wisconsin Blue Book 1979-1980 . Madison, Wisconsin. p. 893. {{cite book }}
: CS1 maint: location missing publisher (link )
^ Wisconsin Legislative Reference Bureau (1979). "Vote For State Officers, By County". The State of Wisconsin Blue Book 1979-1980 . Madison, Wisconsin. pp. 894–895. {{cite book }}
: CS1 maint: location missing publisher (link )
^ Wisconsin Legislative Reference Bureau (1979). "Vote For State Officers By County". The State of Wisconsin Blue Book 1979-1980 . Madison, Wisconsin. p. 914. {{cite book }}
: CS1 maint: location missing publisher (link )
^ Richard M. Scammon; Alice V. McGillivray, eds. (1979). America Votes 13, A Handbook of Contemporary American Election Statistics . Washington, DC: Congressional Quarterly. p. 372.
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