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The 2009 World Netball Series was played under FastNet rules, which were designed to make games faster and more television-friendly, with the ultimate aim of raising the sport's profile and attracting more spectators and greater sponsorship. Netball is now following in the footsteps of cricket and rugby in providing a shorter version of the game to appease existing netball fans and grab the attention of new ones. Retrieved 5 April 2010. It was organised by the International Federation of Netball Associations (IFNA), in conjunction with the national governing bodies of the six competing nations, as well as the Manchester City Council, England Netball, the Northwest Regional Development Agency (NWDA) and UK Sport. The Manchester City Council and UK Sport also contributed funding for the inaugural tournament. The Co-operative Group were announced as title sponsors for the 2009 Series.
Television rights
The 2009 World Netball Series was telecast in Australia by Network Ten; in Jamaica by Television Jamaica; in New Zealand by TV ONE; and in the United Kingdom by Sky Sports.
Teams
The six teams featuring in the 2009 Series were chosen at the end of 2008 from the top six nations of the IFNA World Rankings at that time. These teams were (in descending order of ranking): Australia, New Zealand, England, Jamaica, Malawi and Samoa. Team rosters were announced prior to the start of the tournament. Samoa confirmed their participation at the tournament a few days after their country was devastated in the 2009 Samoa earthquake and tsunami.
The tournament comprised 20 matches played over three days from 9–11 October. Each team played each other once during the first two days in a round-robin format. The four highest-ranked teams from this stage progressed to the finals, played on the final day of competition, in which the 1st-ranked team played the 4th-ranked team, while 2nd played 3rd. The winners of these two matches then contested the Grand Final; the remaining teams contested the third- and fifth-place playoffs.