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The league announced the game on February 7, 2024, during the first intermission of the NHL on TNT's broadcast of the Tampa Bay Lightning–New York Rangers game. Several media sources however leaked the game's site and opponents on the day before.
New Year's Eve was chosen as the date for the Winter Classic, as opposed to its traditional New Year's Day scheduling, in response to the expansion of the College Football Playoff from four teams to 12 beginning in the 2024–25 postseason. The Winter Classic had been on a steady decline in ratings, one exacerbated by the move to the cable-only TNT Sports in 2022, and the move to the less crowded slot on New Year's Eve afternoon (much of the game will take place in the gap between the 2024 Texas Bowl ending and the Fiesta Bowl's kickoff) is intended to make the event "something (...) very unique on that day."
Broadcasting
In the United States, broadcasting rights to the game are held by TNT, with sister channel TruTV simulcasting, and streaming on Max. In Canada, rights are held by Sportsnet with streaming on Sportsnet+.
