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(Redirected from 5950) Baseball cap model by New Era Cap Company
59Fifty
Cap with letters “LA” on the front, colors white and blue, brand “New Era”A Los Angeles Dodgers 59Fifty cap
TypeBaseball cap
InventorHarold Koch
Inception1954
ManufacturerNew Era Cap Company
WebsiteOfficial New Era website

The 5950 is a model of baseball hat made by the New Era Cap Company, a headwear company based in Buffalo, New York. The 59Fifty is the official on-field cap of Major League Baseball (MLB) and Minor League Baseball, and the official sideline cap of the National Football League and the National Basketball Association. It is also a fashion symbol, with the hip-hop community the first to adopt it in the 1980s and 1990s.

History

The 59FIFTY's wool predecessor debuted in 1934 at a Cleveland Indians game and the 59FIFTY itself came out in 1954. Harold Koch, son of New Era founder Ehrhardt Koch, created the 59FIFTY to make hats more uniform within MLB. Sources vary on the meaning of its name: it might be the cap's original catalogue number, 5950; its model number; or the roll of fabric Koch used while producing the original design. By the 1970s, the 59FIFTY was being worn by 20 of the 24 MLB teams and became available to the public in the mid-1980s. The Cincinnati Reds became the first team to receive memorial caps following their 1990 World Series win. Hats from the losing team are taken apart and recycled following the game. The 59FIFTY became the official on-field cap in 1993.

Early popularity

During the 1980s, Tom Selleck popularized the 59FIFTY when he wore a Detroit Tigers cap in Magnum P.I.. Its first major craze came in 1996, when film director Spike Lee requested a custom red New York Yankees cap to wear to the third game of the World Series. New Era's contract with the team stipulated that only blue caps could be produced, but the owner worked with MLB to make an exception. Lee was photographed at the game and requests for custom orders increased substantially. Several years later, Fred Durst repopularized the red Yankees hat.

Design

The first 59FIFTY design had a flat visor, with eight rows of stitching, ventilating eyelet holes, and a high rise crown. Koch added a buckram on the inside of the cap to keep the logo centered and pointed forward. This design only underwent minor tweaks until the 1980s, when lighter wool, sweats, and beading were used to make the logos look cleaner, and the stitching was raised. Teams could also choose different colored fabrics for the under-visor rather than the traditional green, which was used "because it was believed the color helped the reflection of the sun off the turf, meaning there was less stress on a player’s eyes." It wasn't until 1990 that a team made this change, with the Cincinnati Reds changing their under-visor color to gray. The team wound up popularizing the gray under-visor because they won the World Series the same season they made the change. By 1995, all MLB teams were using gray fabric on their under-visors. Beginning in the late 1990s, teams began to experiment with black fabric under the visors to help with the sun's glare, and black sweatbands to make them appear less sweat-stained and by 2007, black under-visor fabric became the norm along with black sweatbands. In 2016, the New Era flag logo was added to the bottom left side of the cap.

There are two styles of the 59FIFTY: the original, which has a flat visor and a tall profile, and the low-profile, which has a pre-curved visor and a rounded profile. Earlier versions of the 59FIFTY were made with 100% wool but eventually switched to polyester, which includes sweat-wicking fabric and sun protection. 59FIFTYs are fitted and do not have an adjustment strap like many other designs, such as the snapback. In 1992, the MLB logo was added to the back of every cap and in 1996, the World Series logo was added to the right side of the hat. Commemorative and special edition side patches appear on some caps and are also sold separately. As of 2017, the caps were still being made partially by hand.

Cultural impact

Collaborators include BTS, Fear of God, Takashi Murakami, Marc Jacobs, MTV, and Chance the Rapper. New Era recognizes May 9 as 59FIFTY day.

Fashion

In the 1980s and 1990s, the hip-hop community began wearing the 59FIFTY as a fashion statement. Jay-Z, Eazy-E, Dr. Dre, Beastie Boys, and Aaliyah were among those who popularized it. New Era's CEO credits Spike Lee with bringing the 59FIFTY into the fashion world, which later fed into streetwear. Part of why the cap became a fashion icon is because it represented pride in one's city. The cap is also called Brooklyn style due to New Era's connection to New York and the borough's hip-hop scene. Leaving the gold size sticker on the visor became a fashion trend, enough that New Era added that they do not offer replacement stickers to the FAQ on their website. In 2017, Paola Antonelli included a replica of Spike Lee's red Yankees cap in her "Items: Is Fashion Modern?" exhibit at the Museum of Modern Art in New York. The exhibit featured 111 cultural icons that majorly impacted the world of fashion.

References

  1. "NEW ERA CAP LAUNCHES SUPER BOWL LVI COLLECTION". MR Magazine. 2022-02-15. Retrieved 2022-05-13.
  2. ^ Newcomb, Tim (2017-09-27). "The Historic Reach of New Era's Authentic Collection Cap". Baseball America. Retrieved 2022-05-12.
  3. ^ Nickerson, Parker (n.d.). "The Cultural Significance of the 59FIFTY". Original Shift. Retrieved 2022-05-12.
  4. ^ Clair, Michael (9 May 2023). "The history of the baseball cap: The long, strange history of the baseball cap". MLB.com. Major League Baseball. Retrieved 24 June 2023.
  5. ^ Bleier, Evan (2020-01-16). "New Era's Brand Historian Walks Us Through the 100-Year Evolution of the Baseball Cap". Inside Hook. Retrieved 2022-05-12.
  6. ^ Lilliefors, Jim. Ball Cap Nation: A Journey Through the World of America's National Hat. p. 68.
  7. "What's the Difference? New Era 59Fifty vs 9Fifty caps". Da'Cave Store. 2020-04-03. Retrieved 2022-05-12.
  8. ^ "What You Need to Know about the 59FIFTY Silhouette". Hat Heaven. 2019-06-05. Retrieved 2022-05-12.
  9. ^ Smith, James (2018-05-03). "A Brief History of the Ballcap". Heddles. Retrieved 2022-05-12.
  10. ^ "Is Fashion Modern?". Daniella on Design. 2017-09-24. Retrieved 2022-05-12.
  11. Newman, Mark (2007-03-14). "MLB celebrates new official cap". MLB.com. Archived from the original on 2013-10-29. Retrieved 2020-03-27.
  12. Brady, Erik (2016-10-04). "New Era keeps players' heads, company's hearts in game". USA Today. Retrieved 2020-03-27.
  13. Tetzlaff, Trent (2016-10-29). "Extraordinary Lids: A breakdown of the six different New Era caps". EastBay. Retrieved 2022-05-12.
  14. ^ Yuan, Geng (2022). "New Era无帽不型，诠释CapHead帽子文化——59FIFTY DAY「帽」险时代，延续经典热爱" (in Chinese). Elle China. Retrieved 2022-05-12.
  15. Neely, Jaime (2011-05-26). "Marc Jacobs and New Era Team Up to Create the N59FIFTY Fitted". TrendHunter. Retrieved 2022-05-12.
  16. Alexis, Nadeska (2012-12-22). "NEW ERA ROLLS OUT 'YO! MTV RAPS' SNAPBACKS AND FITTED CAPS". MTV. Archived from the original on May 14, 2022. Retrieved 2022-05-12.
  17. ^ Rivera, Dane (2020-03-04). "Streetwear 2020: Is Leaving The Sticker On Your Hat Still Cool? What About Bending The Bill?". UpRoxx. Retrieved 2022-05-12.
  18. Silbert, Jake (2021). "MORE THAN MERE CAPS, FEAR OF GOD X NEW ERA IS MLB HERITAGE". HighSnobiety. Retrieved 2022-05-12.
  19. Samaha, Barry (2022-02-25). "Clarks Reps for Jamaica, and More of This Week's Best Menswear Releases". Esquire. Retrieved 2022-05-12.
  20. Ong, Jasmine (2020-07-22). "The BTS x New Era Collection Features An Exclusively Designed 59FIFTY Cap". Nylon Singapore. Retrieved 2022-05-13.
  21. Davenport, Laura (2022-05-05). "CELEBRATE 59FIFTY DAY WITH NEW ERA'S MLB LOGO HISTORY SERIES". YCMC. Retrieved 2022-05-12.
  22. ^ Flammia, Christine (2017-12-11). "How the Yankees Cap Became a Cultural Icon". Esquire. Retrieved 2022-05-12.
  23. ^ "THE NEW MOMA FASHION EXHIBIT ISN'T AFRAID TO GET POLITICAL". Nylon. n.d. Retrieved 2022-05-12.
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