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778 Park Avenue is a luxury residential building located in the Upper East Side Historic District on the north east corner of 73rd Street and Park Avenue. The 18-story English Renaissance apartment house was designed by Rosario Candela who is widely considered to have been America's greatest designer of luxury apartment buildings. It was built in 1931 and is one of the most coveted buildings in New York City. It has a four-story limestone base. In 1983 it won the first annual Excellence in Conservation Award from Friends of the Upper East Side.

The building's ground floor maisonette, which also boasts its own private, and symmetrical, address – 73 East 73rd Street – entertained legions of New York City's elite as the headquarters for high-society conservatism with the home's hosts.

Veronica Cooper (née Balfe) married actor Gary Cooper on December 15, 1933, at her mother's home in the very exclusive coop; the wedding had been planned for the Waldorf Astoria hotel, but the location was probably changed to avoid public attention.

In popular culture

The building has been mentioned in James Trager's literary book titled Park Avenue, Street of Dreams and Kirk Henckles' and Anne Walker's book titled Life at the Top: New York's Exceptional Apartment Buildings.

Notable residents

• Roone Arledge
• Brooke Astor
• Armand Phillip Bartos
• William F. Buckley Jr. and Patricia Buckley in the ground floor maisonette.
• Claudia Cohen
• Gary Cooper and Veronica Cooper
• Joan Kaplan Davidson, Philanthropist
• Lawrence Herbert (founder of Pantone)
• John B. Hess
• William P. Lauder
• Clifton S. Robbins
• James D. Robinson III (former CEO of American Express)
• Mark Rockefeller
• Vera Wang
• Thomas J. Watson (co-founder of IBM)
• Zygi Wilf

References

1. Gray, Christopher (June 8, 2003). "Streetscapes/770 and 778 Park Avenue, at 73rd Street; Fraternal-Twin Examples of East Side Superluxury". The New York Times. ISSN 0362-4331. Retrieved December 6, 2020.
2. "31st Annual Awards" (PDF). Friends of the Upper East Side Historic Districts. Summer 2014. p. 5.
3. Toy, Vivian S. (March 18, 2010). "A Liberal Price Cut". The New York Times.
4. Park Avenue: Street of Dreams. Atheneum. 1990. ISBN 978-0-689120244.
5. "Life at the Top: New York's Exceptional Apartment Buildings". Barnes & Noble.
6. Finn, Robin (June 7, 2013). "At Once Intimate and Grand". The New York Times. ISSN 0362-4331. Retrieved December 6, 2020.
7. Khan, Bilal (October 8, 2011). "Astor Apartment Finally Sells for $21 Million, With a $25M Discount". Curbed NY. Retrieved December 6, 2020.
8. Pomorski, Chris (December 20, 2013). "The Shrine of the Bartos: Family Sells Park Avenue Co-Op for $18 M. After 70 Years in Residence". The New York Observer. Retrieved December 6, 2020.
9. ^ Polsky, Sara (December 14, 2010). "Park Avenue's Red Room Passes Between Famous Families". Curbed NY. Retrieved December 6, 2020.
10. Barbanel, Josh (May 18, 2008). "Celebrating an Aristocrat". The New York Times. ISSN 0362-4331. Retrieved December 6, 2020.
11. Kelly, Kate (August 9, 1999). "Duff Prices Park Avenue Residences; the Ex, Too". The New York Observer.
12. Plitt, Amy (January 18, 2018). "Pantone creator's classic Park Avenue co-op lists for $39.5M". Curbed NY.
13. Chaban, Matt (December 26, 2013). "Oil baron's slick move: John Hess sells Tribeca digs for $6 million". New York Daily News.
14. "Estée Lauder head lists Manhattan co-op for $45M". The Real Deal New York. June 5, 2019. Retrieved December 6, 2020.
15. Schoeneman, Deborah (July 24, 2000). "Robinsons Rake in More Than Expected for 550 Park Co-op". The New York Observer.
16. Netburn, Deborah (May 29, 2000). "Robinsons Make Pitch for 778 Park Co-op: $17.7 Million, No Brokers". The New York Observer.
17. Abelson, Max (February 8, 2008). "Hummer Girl #2 Pays $33.6 M. for Vera Wang's 778 Park Spread". The New York Observer. Retrieved December 6, 2020.

• Buildings and structures in Manhattan