Misplaced Pages

ABC Kids

Network	ABC
Launched	September 13, 1997; 27 years ago (1997-09-13)
Closed	August 27, 2011; 13 years ago (2011-08-27)
Country of origin	United States
Owner	The Walt Disney Company
Formerly known as	Disney's One Saturday Morning (1997–2002)
Sister network	Disney's One Too
Format	Defunct Saturday morning children's program block
Running time	5 hours (1997–2004) 4 hours (2004–10) 3 hours (2010–11)
Original language(s)	English

ABC Kids (originally titled Disney's One Saturday Morning until 2002) was an American Saturday morning children's programming block that aired on ABC from September 13, 1997 to August 27, 2011. It featured a mixture of animated and live-action series from Walt Disney Television Animation and Disney Channel, aimed at children between the ages of 6 and 14. This was the only time that Disney Channel content aired on over-the-air television in the United States, but first being Nickelodeon on CBS (owned by Viacom ) two years earlier.

The block regularly aired on Saturday mornings, though certain programs within the lineup aired on Sundays in some parts nationwide due to station preferences for non-educational programming or scheduling issues with regional or network sports broadcasts.

After five years of mainly reruns of programs introduced onto the block prior to the 2007–08 season, ABC decided it would cease to provide children's programming during the Saturday morning timeslot, and entered into an agreement with Litton Entertainment to program that period; the block that resulted from this deal – Litton's Weekend Adventure, which is structured as a syndication package distributed with virtual exclusivity to ABC's owned-and-operated stations and affiliates – replaced ABC Kids on September 3, 2011.

History

Disney's One Saturday Morning

After The Walt Disney Company purchased ABC corporate parent Capital Cities/ABC Inc. in 1995, the network's children's program block ABC Saturday Morning, aired such Disney-produced series as The Mighty Ducks, Jungle Cubs and Gargoyles; it was one of two networks at the time that prominently carried Disney programming on Saturday mornings, as CBS also carried Disney cartoons (CBS' were mostly television spin-offs of Disney Renaissance films, whereas ABC's were mostly other Disney properties). After Disney formally took over ABC's operations, Disney head Michael Eisner sought to create a Saturday morning block that was different from those carried by its competitors at the time.

In February 1997, Peter Hastings left Warner Bros. Animation and joined Disney, where he was tasked with overhauling ABC's Saturday morning lineup in order to compete against Fox Kids and Kids' WB. He pitched an idea around the concept that Saturday is different from every other day of the week, and the representation of weekdays as buildings. Hastings also proposed the use of virtual set technology; although he knew a bit about it at the time and the technology used was just starting to be developed, Disney and ABC liked the idea. He hired Prudence Fenton as consultant manager and co-executive producer. Together, they sampled virtual set technology at the 1997 NAB Show and chose technology developed by Accom and ELSET. Rutherford Bench Productions, which had previously worked with Disney on other projects, hired Pacific Ocean Post (now POP Sound) to produce the virtual set. The building was initially a drawing of Grand Central Terminal with a roller coaster added but evolved into a towering mechanical structure. Even the interior has similarities such as a central high raised room, with two wings on the left and right sides and another on the south side.

On September 13, 1997, Disney's One Saturday Morning premiered as a two-hour sub-block within the ABC Saturday Morning lineup. It was originally scheduled to premiere the Saturday prior on September 6, but coverage by all U.S. networks of the funeral of Princess Diana pushed back the premiere by one week to September 13. Disney's One Saturday Morning featured two parts: three hours of regularly scheduled cartoons and a two-hour flagship show that included feature segments, comedy skits, and the virtual world which Hastings had proposed, along with newer episodes of three animated series: Doug (which had been acquired from Nickelodeon in 1996), Recess and Pepper Ann.

Doug, Recess and Pepper Ann were each nominally given 40-minute timeslots. The extended 10 minutes during each show's slot were for One Saturday Morning's interstitial segments and educational features. The live-action wraparound segments were originally hosted by Charlie (portrayed by Jessica Prunell) for the block's first season in 1997, and later by MeMe (Valarie Rae Miller) starting in September 1998 until 2000; the segments also featured an elephant named Jelly Roll (voiced by stand-up comedian and actor Brad Garrett), who served as a sidekick to the human host, while the eccentric Manny the Uncanny (Paul Rugg), host of his own standalone segment where he visited and observed different jobs, made occasional appearances outside that segment.

Schoolhouse Rock!, a longtime essential of ABC's Saturday morning block since 1973, also aired as an interstitial segment during The Bugs Bunny and Tweety Show (along shorts airing on Nickelodeon until 1999), likewise a carryover from the pre-Disney era (it would continue until ABC's contract with then-AOL Time Warner expired in 2000).

Disney’s One Saturday Morning was initially a massive success, beating Fox Kids during its first season to be the most-watched Saturday morning block on broadcast television. It remained competitive in its second season, beating all of Fox Kids' shows except Power Rangers. The third season remained competitive with its broadcast peers on Fox and Kids WB, with The Weekenders being a bright spot for the block; the new series dethroned anime show Pokémon to become broadcast television's most-watched Saturday morning cartoon, though all of the broadcast networks had fallen behind Nickelodeon.

The block received a new brand identity in the fall of 2000; this was followed by the shorts and hosted segments being discontinued on December 16 in a reformatting of the ABC block. By this time, the interstitials within the block were relegated to bumpers and program promotions. The change proved to be disastrous; by February 2001, ratings had fallen to less than half of its competitors' on Fox, The WB and Nickelodeon. In Fall 2001, live-action series were added to the One Saturday Morning lineup with the addition of the "Zoog Hour," an hour-long sub-block featuring the Disney Channel original series Lizzie McGuire and Even Stevens (the sub-block, advertised in promos for Disney’s One Saturday Morning promoting the two programs as "powered by Zoog," was named after Disney Channel's weekend programming block at the time, Zoog Disney).

A spin-off of Disney's One Saturday Morning, Disney's One Too, premiered on UPN on September 6, 1999; produced through a time-lease agreement between Disney and UPN, the block aired each weekday (either in the morning or afternoon, depending on the station's preference) and on Sunday mornings, and featured many of the programs shown on One Saturday Morning (including Recess, Pepper Ann and Sabrina: The Animated Series).

ABC Kids

On July 23, 2001, the Walt Disney Company purchased Fox Family Worldwide, primarily for its Fox Family Channel, which was included in the sale as well as Saban Entertainment, a company in which Fox purchased a 50% interest in 1994. On September 14, 2002, ABC rebranded its Saturday morning block, as a subtle nod to the Fox Kids brand acquired by Disney through its purchase of Fox Family Worldwide, to ABC Kids (as a result of the sale, Fox Kids ceased to exist; Fox's children's program lineups would be handled from that point onward by 4Kids Entertainment until 2008).

The renamed block originally contained a mix of first-run programs exclusive to the block, as well as reruns of several original series from both Disney Channel and Toon Disney. NBA Inside Stuff also began airing on the block as a result of ABC's acquisition of the broadcast television rights to the NBA from NBC (where the series originally premiered in 1990), starting with the 2002–03 season's Christmas Day game; Inside Stuff continued to air on ABC Kids until 2004. The series premiere of Disney Channel's Lilo & Stitch: The Series was also held on ABC Kids on September 20, 2003, with a delayed premiere on Disney Channel on October 12, 2003. The new block ditched the imagery of the One Saturday Morning era in favor of a sports stadium motif, which, in 2006, was changed to a rock concert design that remained throughout the last five years of ABC Kids.

Through Disney's acquisition of Saban Entertainment, the Power Rangers series moved from Fox Kids to the ABC Kids block. All first-run episodes from the franchise premiered on ABC Kids starting with the second half of the show's Wild Force season (starting with the episode "Unfinished Business"), with the entirety of the Wild Force and Ninja Storm seasons subsequently airing in reruns on ABC Family (the former season aired in part both before the introduction of and during the ABC Family Action Block). However, when Toon Disney and ABC Family jointly launched the action-oriented Jetix block in 2004, Jetix handled all first-run episode debuts of subsequent seasons from Dino Thunder to Jungle Fury, while ABC Kids aired these seasons in reruns. Due to the low ratings of the Jungle Fury season, as well as the merger between Jetix and Toon Disney to form Disney XD in 2009, the RPM season aired exclusively on ABC Kids. After production on RPM had concluded, instead of producing a new season, Disney produced a re-version of the first 32 episodes of Mighty Morphin Power Rangers, which included a new logo, an updated title sequence, comic book-referenced graphics, and extra alternative visual effects. The re-version aired from January 2 to August 28, 2010 (the 17th anniversary of Power Rangers), after which Haim Saban bought the franchise back and Nickelodeon acquired broadcast rights to the series.

In the 2004–05 season, ABC Kids dropped its two remaining original series, Fillmore! and Recess (the latter of which was airing in reruns on the block since it ended in 2001). With the transfer of Walt Disney Television Animation to Disney Channels Worldwide, ABC fulfilled the FCC's three-hour quota by carrying select episodes of Disney Channel live-action comedies and animated series (anywhere between 9 and 13 episodes from a given season) featuring moral lessons and/or educational anecdotes. The episodes were selected by both the "Standards and Practices" division of the network and any educational consultants who were attached to the shows. The Replacements and Hannah Montana were the last two Disney Channel series to be added to the block in Fall 2006. Beginning with the 2007–08 season, ABC Kids programming (with the exception of Power Rangers) became fully automated, putting the same handful of episodes of each show (The Emperor's New School, The Replacements, That's So Raven, Hannah Montana and The Suite Life of Zack & Cody) on a permanent rotation for the block's remaining four years.

Closure

In March 2010, ABC made the decision to cease providing a three-hour block of E/I-compliant, repurposed Disney Channel programming sent to its own stations and ABC affiliates. The network chose to lease out the three-hour timeslot and seek other programmers for an agreement to produce a syndicated block, not for the network, but for each ABC station as the network was turning the E/I responsibility back to local ABC stations.

A month later, ABC's affiliate board announced that it had reached a deal with Litton Entertainment, a production company which produced syndicated programming (including educational programs aimed at youth), to produce six, all-new, original half-hour E/I series exclusively for ABC stations for the 2011–12 season.

The block aired for the last time on August 27, 2011 without any announcement of its closure, and was quietly replaced by Litton's Weekend Adventure the following week on September 3.

Programming

• Program also ran on syndication or ABC prior to the block.
• Program moved to Toon Disney for episode premieres.

Former programming

Disney's One Saturday Morning

Original programming

Animated

Programming from Disney Channel

Animated

Live-action

Acquired programming

Animated

Live-action

† - Program transitioned to ABC Kids

ABC Kids

Original programming

Animated

Programming from Disney Channel/Jetix

Animated

Live-action

Acquired programming

Live-action

‡ - Program transitioned from final schedule of Fox Kids/4Kids

Scrapped programming

The following programs were planned to air on Disney's One Saturday Morning/ABC Kids, but they were pulled.

ABC Kids

Programming from Disney Channel/Jetix

Animated

Live-action

† - Program transitioned from Disney's One Saturday Morning
‡ - Program transitioned from last schedule of Fox Kids

See also

• American Broadcasting Company
• The Disney Afternoon – a Disney-produced syndicated children's program block that ran from 1990 to 1997.
• Disney's One Too – a programming block that aired on UPN from 1999 to 2003 as a successor to UPN Kids.
• List of production companies owned by the American Broadcasting Company
• Mrs. Munger's Class

Notes

1. An umbrella name for Wild Force, Ninja Storm, Dino Thunder, S.P.D., Mystic Force, Operation Overdrive, Jungle Fury, RPM and Mighty Morphin Power Rangers.
2. An umbrella name for Digimon Adventure, Adventure 02, Tamers, and Frontier.

References

1. "The Walt Disney Company 2003 Annual Report" (PDF). thewaltdisneycompany.com. The Walt Disney Company. Retrieved 8 July 2023.
2. ^ "ABC Orders Saturday Kids Block From Litton". TVNewsCheck. NewsCheck Media. May 24, 2011. Archived from the original on December 4, 2013. Retrieved May 24, 2011.
3. ^ "Litton Announces "ABC Weekend Adventure"". BusinessWire. May 24, 2011. Retrieved May 24, 2011.
4. ^ Paige Albiniak (May 24, 2011). "ABC to Premiere Litton's Weekend Adventure on Sept. 3". Broadcasting & Cable. Retrieved May 24, 2011.
5. Michael Goldman (September 15, 1997). "ABC hopes for virtual success". Variety. Reed Business Information. Retrieved August 13, 2009.
6. Christopher Grove (August 29, 1997). "Webs roll out season geared to kids". Variety. Reed Business Information. Retrieved August 13, 2009.
7. Katz, Richard (May 8, 1998). "ABC kids block tops Fox on Saturday". Variety. Retrieved July 14, 2018.
8. Claudia Eller (March 9, 1999). "The One That Got Away : With 'Doug,' Nickelodeon's Loss May Be Disney's Gain". Los Angeles Times. Retrieved October 23, 2014.
9. Schneider, Michael (2000-05-05). "'The Weekenders' defeats 'Pokemon'". Variety.
10. "Fox Kids wins Broadcast Ratings". Anime News Network. 2001-02-19. Retrieved 2018-11-02.
11. Chris Pursell (July 19, 1999). "Mouse brands UPN kidvid". Variety. Reed Business Information. Retrieved August 13, 2009.
12. "News Corp. and Haim Saban Reach Agreement to Sell Fox Family Worldwide to Disney for $5.3 Billion". Saban Entertainment. July 23, 2001. Archived from the original on February 2, 2009. Retrieved February 19, 2009.
13. Carl DiOrio (October 24, 2001). "Fox Family costs Mouse less cheese in final deal". Variety. Reed Business Information. Retrieved August 13, 2009.
14. Paula Bernstein (September 29, 2002). "Kid skeds tread on joint strategy". Variety. Reed Business Information. Retrieved August 13, 2009.
15. "Litton Entertainment to Produce and Distribute Original Programming for ABC Stations for Fall 2011". Litton Entertainment. The Futon Critic. April 19, 2010. Retrieved May 11, 2020.
16. "ABC Television Network Announces Newly Branded "ABC Kids"". Retrieved 1 June 2024.
17. "Three Series -- "The Suite Life of Zack & Cody," "The Buzz on Maggie" and "Super Robot Monkey Team Hyperforce Go!" Join ABC-TV's Saturday Morning Line-Up This Fall". Retrieved 1 June 2024.
18. "Disney-ABC Television Group Reveals 2007-08 Kids Lineup". Retrieved 29 June 2023.

External links

• Official Home Page of Disney's One Saturday Morning

• ABC Kids (TV programming block)
• Children's television networks in the United States
• Television channels and stations established in 1997
• Television channels and stations disestablished in 2011