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ADAC Motorwelt

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Automobile and travel magazine in Germany

ADAC Motorwelt
Editor-in-chiefMartin Kunz
Categories
FrequencyQuarterly
PublisherBCN
Founded1925; 99 years ago (1925)
CompanyADAC
CountryGermany
Based inMunich
LanguageGerman
ISSN0007-2842

ADAC Motorwelt (German: ADAC Motoring) is an automobile and travel magazine published in Munich, Germany. It is a member-magazine of ADAC (Allgemeiner Deutscher Automobil-Club e.V.) and due to 21,4 millions ADAC-members it was over decades one of the magazines in Germany with the highest circulation.

History and profile

ADAC Motorwelt was established in 1925 as a monthly magazine of ADAC. The magazine and ADAC Sport are the successors of another car magazine, Der Motorfahrer, which was published for 22 years until 1925. ADAC Motorwelt is the official media outlet of ADAC. Its publisher is ADAC Verlag. The magazine was published monthly. Like ADAC, ADAC Motorwelt has its headquarters in Munich.

ADAC Motorwelt covers articles mainly on cars and travel-related topics. The magazine features also news about road tests, motor sports and new model previews. It publishes several lists and provides awards, including "Germany’s favourite car", based on reader votes. In January 2014 Michael Ramstetter, editor of the magazine, resigned from the post due to alleged vote manipulation in relation to the award of "Germany’s favourite car" for 2013.

Since 2020, the ADAC has had a magazine produced and marketed as a commission from the media group Burda. From 2020 on ADAC Motorwelt is published quarterly. Officially ADAC is still publisher, and former editor-in-chief Martin Kunz continues to oversee the content. At the same time, ADAC enhances and expands its digital communication channels, and its postal delivery to members' households was stopped.

ADAC Motorwelt is available at the ADAC local offices, travel agencies and driver safety locations as well as the Edeka and Netto supermarkets. All members need to do to get a copy of the magazine is show their membership card.

Circulation

In 1992 ADAC Motorwelt had a circulation of 10.9 million copies. It was the top special interest magazine worldwide in 2001 with a circulation of 13,162,000 copies. The magazine had an average circulation of 13,777,000 copies in 2003, making it the largest magazine in Germany. It was again the largest magazine in the country with a circulation of 13,616,000 copies in 2005. During the fourth quarter of 2006 its circulation was 13,849,000 copies. Its total circulation was 13,700,000 copies in 2006, making it the largest magazine in Germany.

The circulation of ADAC Motorwelt was 13,808,111 copies in 2010, making it the largest European automobile magazine.

See also

References

  1. Karl Koch (2014). "The West German Media". In Karl Koch (ed.). West Germany Today (RLE: German Politics). London; New York: Routledge. p. 117. ISBN 978-1-317-53649-9.
  2. Sabine von Dirke (2013). "Alternative culture". In John Sandford (ed.). Encyclopedia of Contemporary German Culture. London; New York: Routledge. p. 70. ISBN 978-1-136-81610-9.
  3. "ADAC". adac.de (in German). 16 January 2023. Retrieved 13 September 2023.
  4. ^ "Geschichte.1924-1933". ADAC (in German). Retrieved 28 March 2015.
  5. "ADAC auto club tests car safety in Germany". Automotive News. 2 May 2014. Retrieved 28 March 2015.
  6. ^ Tristam Carrington-Windo; Katrin Kohl (2013). Dictionary of Contemporary Germany. Abingdon; New York: Routledge. p. 5. ISBN 978-1-136-59537-0.
  7. ^ "European Publishing Monitor" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (Report) on 10 October 2017. Retrieved 27 March 2015.
  8. ^ "ADAC Motorwelt". Publicitas. Archived from the original on 2 April 2015. Retrieved 28 March 2015.
  9. ^ Chris Bryant (20 January 2014). "German car club ADAC hit by vote scandal over 'auto Oscars'". Financial Times. Frankfurt. Retrieved 28 March 2015.
  10. "ADAC official 'resigns' over favorite car survey". Deutsche Welle. 19 January 2014. Retrieved 28 March 2015.
  11. ^ "ADAC gibt "Motorwelt" an Burda ab - nur viermal im Jahr". Zeit Online (in German). Munich. DPA. 11 July 2019. Retrieved 14 September 2023.
  12. "Die Motorwelt 2020: Das neue Clubmagazin". ADAC (in German). Retrieved 17 April 2020.
  13. Georg Hellack (1992). "Press, Radio and Television in the Federal Republic of Germany" (Report). Inter Nationes. Bonn. Retrieved 27 April 2015.
  14. "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Archived from the original (PDF) on 2 April 2015. Retrieved 28 March 2015.
  15. "World Media in 2005: Germany". Campaign. 11 March 2005. Retrieved 15 December 2014.
  16. "World Media in 2006: Germany". Campaign. 31 March 2006. Retrieved 31 March 2014.
  17. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 31 March 2015.

External links

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