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A Brand You Can Trust
Studio album by La Coka Nostra
Released	July 14, 2009 (2009-07-14)
Recorded	2006–2009
Genre	Hardcore hip hop
Length	57:45
Label	Uncle Howie Suburban Noize
Producer	Cynic DJ Lethal Everlast Ill Bill Q-Unique Sicknature The Alchemist
La Coka Nostra chronology
A Brand You Can Trust (2009) Masters of the Dark Arts (2012)

A Brand You Can Trust is the debut studio album by American hardcore hip hop supergroup La Coka Nostra. It was released on July 14, 2009 via Uncle Howie/Suburban Noize Records. Production was handled by members DJ Lethal, Everlast and Ill Bill, together with Cynic, Q-Unique, Sicknature and The Alchemist. It features guest appearances from Sick Jacken, B-Real, Bun B, Immortal Technique, Q-Unique, Sen Dog and Snoop Dogg, as well as the group's former member Big Left.

In the United States, the album debuted at number 84 on the US Billboard 200, number 43 on the Top R&B/Hip-Hop Albums and number 21 on the Top Internet Albums. It also made it to number 44 on the Swiss Hitparade.

Background

The album took over three years to make, due to solo projects from Everlast, Slaine and Ill Bill. It was originally set for release on September 11, 2007 alongside Ill Bill's The Hour of Reprisal album, before both were pushed back.

In late 2008 the group, with the help of former Non Phixion's DJ Eclipse and Cypress Hill members Sen Dog and DJ Muggs, signed with West Coast hip hop/punk rock independent record label Suburban Noize Records.

The album was recorded and mixed at DJ Lethal's studio and at the Soul Assassins Studio in Los Angeles, with additional mixing done in Brooklyn at Ill Bill's Cult Leader Media in-home studio.

"Fuck Tony Montana" first appeared on the Ill Bill mixtape Ill Bill Is The Future Vol. 2: I'm a Goon!, released on December 5, 2006. "That's Coke" was remixed for the album due to sample clearance issues of the original version, which used portions from Bobby Byrd's "I'm Not To Blame".

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic
HipHopDX	3.5/5
laut.de
RapReviews	7/10

AllMusic's Alex Henderson found the album "more concerned with having some raucous fun than it is with trying to save the world -- although that sociopolitical element is still an attractive side dish", concluding "A Brand You Can Trust is one all-star album that doesn't disappoint". Andrew Kameka of HipHopDX wrote that "the album is a mostly solid effort and exactly what someone would expect from a supergroup of like-minded members known for high-energy music". Steve Juon of RapReviews found "the concept is enjoyable though, the beats are largely on point, and the cameos give the concept of being angry simply for anger's sake a well-needed break".

Adam Kennedy of the BBC while praising some the moments of the album said "it's a tantalising parting taste of potential capabilities, yet until they improve a customer satisfaction hit rate that barely troubles one in three tunes here". Neil Acharya of Exclaim! wrote: "this album is not for those wishing to hear something in the same vein as House of Pain, nor is it for anyone who thought they might find something that sounded remotely like Cypress Hill". Another Exclaim! reviewer Thomas Quinlan said "La Coka Nostra are an interesting collection of collaborators that live up to the hype". Gavin Haynes of NME wrote: "the beats are 1991-chunky, Everlast sounds like Chris Rea when he croons, and on the likes of 'I'm An American' they tackle social issues with all the subtlety of a 600ft-high penis".

Track listing

Personnel

La Coka Nostra

• Erik "Everlast" Schrody – vocals, producer (track 4)
• William "Ill Bill" Braunstein – vocals, producer (track 8)
• George "Slaine" Carroll – vocals (tracks: 1-8, 10-15)
• Daniel "Danny Boy" O'Connor – vocals (tracks: 2, 10, 14), executive producer, art direction, design, photography
• John "Big Left" Faster – vocals (track 1)
• Leor "DJ Lethal" Dimant – scratching (tracks: 3, 5, 14), producer (tracks: 1-3, 5-8, 10, 11, 14, 15)

Charts

References

1. ^ Henderson, Alex. "A Brand You Can Trust - La Coka Nostra | Album | AllMusic". AllMusic. Retrieved March 26, 2024.
2. ^ Kameka, Andrew (July 16, 2009). "La Coka Nostra - A Brand You Can Trust". HipHopDX. Retrieved March 26, 2024.
3. Brandl, Max. "Hardcore-Hip Hop: knüppelhart, roh und wenig gentlemanlike". laut.de (in German). Retrieved March 26, 2024.
4. ^ Juon, Steve 'Flash' (July 14, 2009). "La Coka Nostra :: A Brand You Can Trust – RapReviews". www.rapreviews.com. Retrieved March 26, 2024.
5. Kennedy, Adam. "BBC - Music - Review of La Coka Nostra - A Brand You Can Trust". BBC Online. Retrieved May 20, 2022.
6. Acharya, Neil (September 22, 2009). "La Coka Nostra A Brand You Can Trust | Exclaim!". Exclaim!. Retrieved March 26, 2024.
7. Quinlan, Thomas (September 28, 2009). "La Coka Nostra A Brand You Can Trust | Exclaim!". Exclaim!. Retrieved March 26, 2024.
8. Haynes, Gavin (July 23, 2009). "Album Review: La Coka Nostra - 'A Brand You Can Trust'". NME. Retrieved March 26, 2024.
9. "Swisscharts.com – La Coka Nostra – A Brand You Can Trust". Hung Medien. Retrieved November 16, 2016.
10. "The Billboard 200". Billboard. Vol. 121, no. 30. Nielsen Business Media, Inc. August 1, 2009. p. 34. ISSN 0006-2510. Retrieved March 26, 2024.
11. "Top R&B/Hip-Hop Albums". Billboard. Vol. 121, no. 30. Nielsen Business Media, Inc. August 1, 2009. p. 42. ISSN 0006-2510. Retrieved March 26, 2024.

External links

• A Brand You Can Trust at Discogs (list of releases)

• 2009 debut albums
• La Coka Nostra albums
• Everlast (musician) albums
• Albums produced by DJ Lethal
• Suburban Noize Records albums
• Albums produced by the Alchemist (musician)