Industry | Apparel and accessories retail |
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Founded | 1980; 44 years ago (1980) in Montreal |
Fate | Parent Company, Reitmans, announced closing of all Addition Elle stores on June 1, 2020 (4 years ago) (2020-06-01). |
Headquarters | Montreal, Quebec |
Number of locations | 139 |
Area served | Canada |
Key people | Janice Leclerc Jeff Ronald |
Products | Women's clothing Lingerie |
Number of employees | 16-50 |
Parent | Reitmans |
Website | additionelle.com |
Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021. Addition Elle clothing line can now be found at sister store, Penningtons.
Summary
The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001. Addition Elle had 139 locations across Canada. All clothing comes in at least a ladies' size 14 and goes up to size 26. The target demographic of the store was full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items. Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.
Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.
References
- "# of employees information". Glass Door. Retrieved 2011-04-06.
- Scriver, Amanda. "Where Are All The Plus-Size Fashion Brands In Canada?". www.refinery29.com. Retrieved 2022-02-14.
- "Addition Elle Plus Size Clothing & Footwear for Women | Penningtons Canada". www.penningtons.com. Retrieved 2022-02-14.
- "About Addition Elle". Reitmans Canada. Retrieved August 6, 2018.
- ^ "Addition Elle information". 1-Plus.com. Retrieved 2011-04-06.
- "Lingerie information". Style List. 2007-01-24. Retrieved 2011-04-06.
- "Basic clothing designs". Plus Size Web. Archived from the original on 2012-01-28. Retrieved 2011-04-06.
- "Jessica Biffi". jessicabiffi.com. Archived from the original on September 13, 2016. Retrieved August 6, 2018.
- "Jessica Biffi designer collection". Style Vanguard. 2010-03-04. Retrieved 2011-04-06.
External links
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