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Alex Tronic Records
Founded	2005
Founder	Paul Croan
Genre	Electronica, Electronic music
Country of origin	United Kingdom
Location	Edinburgh, Scotland
Official website	http://www.alextronicrecords.co.uk

Alex Tronic Records (ATR) is a record label based in Scotland who primarily release electronic music. Their current artists include Alex Tronic, DJ Rawzi, ÅsA, Cosway, Becki Bardot, Scuba Z, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Strange Gravity Matthew Leigh Embleton (aka Snakestyle), Minnie Rogers, Neu Gestalt, The Psychedelic Manifesto, Roys Iron DNA, 30K, Integra TV, Forward Play, Metaltech, Pixlface, Melvitronica and Fiolent V.

Artists

• Alex Tronic
• ÅsA
• Becki Bardot
• Binary Zero
• Cosway
• Dirt Diamond
• Drupad
• Fiolent V
• Forward Play
• Iain Carnegie
• Integra TV
• Keser
• Marvin Wilson
• Matthew Leigh Embleton
• Melvitronica
• Metaltech
• Minnie Rogers
• Neu Gestalt
• Pandacetamol
• Pixlface
• Pockets of Resistance
• The Psychedelic Manifesto
• Roys Iron DNA
• Snakestyle (aka Matthew Leigh Embleton)
• Synthologist
• 30K

Catalogue

Albums

Compilations

ATR Classical

Background

Label founder Alex Tronic (Paul Croan) had previously released and licensed music to many labels notably Koyote/Peyote Records and Cherry Red Records in 2000. He also scored music for film and TV.

Alex Tronic Records was created in 2005 and their debut release was ÅsA - On/Off which was released to widespread acclaim. Other signings followed including Keser, Roys Iron DNA and Pockets of Resistance.

Keser and ÅsA went on to tour in Scandinavia after their releases. Roys Iron DNA toured with the Lo-Fidelity Allstars and The Go! Team.

Alex Tronic Records' own recording studio in central Edinburgh was proving to be pivotal in discovering newly emerging talent as well as developing their current artists.

The label's first compilation album brought these talents together and was a successful venture. The Skinny magazine described the album as "a brilliant exhibition of talent... On the whole the album is extremely varied. The only thing which doesn’t change is the production quality and raw talent, which is consistent throughout."

Future Music magazine awarded the Alex Tronic Volume 1 compilation album 7/10 and described it as "an eclectic and engaging debut...well worth checking out"

ATR Volume 1 gained radio play worldwide including BBC Radio 1.

In 2007 Alex Tronic Records signed distribution deals with Cargo Records in the U.K. and Arabesque which covers European territories, and more signings soon followed.

Croan's own album Alex Tronic - To Infinity was released on ATR in February 2009, and features contributions from artists on ATR. A follow-up was released in 2010 entitled Back in the Room, and another entitled Shifting Sands in 2011.

Alex Tronic's Electricals EP (2012) features vocalist Kirsty Brown and also includes remixes by ATR artist Snakestyle. The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/2012.

Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012.

See also

• Lists of record labels
• List of independent UK record labels

References

1. "The Skinny Forums". Archived from the original on 27 September 2007. Retrieved 30 August 2007.
2. Turner, Danny. "Album Reviews". Future Music.

External links

• Alex Tronic Records Official Website
• UK Distribution
• Worldwide Distribution
• Skinny Magazine, ATR Article
• Metaltech
• Matthew Leigh Embleton / Snakestyle
• Minnie Rogers
• The Psychedelic Manifesto
• Neu Gestalt website

• Electronic music record labels
• British independent record labels
• Alternative rock record labels
• Record labels established in 2005