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The Miss Iceland or Miss Universe Iceland (Icelandic: Ungfrú Ísland) is a national beauty pageant in Iceland. Beginning in 2023, the winner represents Iceland at Miss Universe pageant.

History

The competition has been carried out since 1950; in the first year it was called Miss Reykjavík (Ungfrú Reykjavík). Since 1955, the contest has taken place under the current name Miss Iceland. In the past, There are six regional preliminary contests in each of the five rural regions and in the capital Reykjavík. 20 to 24 candidates, three to four from each region, take part in the finals.

Iceland is one of the most successful countries at the Miss World pageant with three victories, a record for a nation with a population of less than half million people.

In 2023, Jorge Esteban and Manuela Ósk Harðardóttir took the brand of Ungfrú Ísland in Iceland after the original organizers abandoned the brand back in 2018 in order to adopt a new format for Miss World in Miss World Iceland.

2013 applicants

Rafn Rafnsson, the new chief executive of the Miss Iceland contest, "in hopes of diversifying the field of contestants beyond the statuesque blonde with striking blue eyes that has become the Icelandic stereotype", said "There is no Miss Iceland stereotype..." One week later, in response to Rafnsson's statement, 1,300 people applied to become Miss Iceland, including several nontraditional candidates, such as:

• Sigríður Guðmarsdóttir, 48, a female governmental minister in Reykjavík
• Reynir Sigurðbjörnsson, 47, a male electrician
• Ása Richardsdóttir, a 49-year-old female producer in the fine arts industry
• Matthildur Helgadóttir-Jónudóttir, a female event manager also in her 40s
• Brynhildur Heiðardóttir Ómarsdóttir, a female literary critic
• Sigríður Ingibjörg Ingadóttir, a female Member of Parliament for the Social Democratic Alliance
• Guðrún Jónsdóttir, a spokesperson for Stígamót (organization that fights sexual abuse against women)
• Hildur Lillendahl, a feminist in Iceland
• Björk Vilhelmsdóttir, a city councilor of Reykjavík and feminist
• Þórdís Elva Þorvaldsdóttir, a writer and actress

In response to the increase of nontraditional applicants, Rafnsson said, "We have to follow the rules set by the international contest." This "means rejecting any applicants younger than 18 or older than 24. In addition to the age limits, contestants must be unmarried, childless and, of course, female." Íris Telma Jonsdóttir, Iceland's 2012 Miss World contestant, "has the unfortunate job of sifting through applications for the coming Miss Iceland contest and the publicity stirred by feminists has even sparked an abnormally high influx of legitimate hopefuls. That means she has a lot more reading to do before selecting the field of 25 women who will actually compete for a chance to move on to Miss World."

Miss Universe Iceland

In 2016, Jorge Esteban (President of PageantSmart Interview Consulting) and Manuela Osk Hardardottir (former Miss Iceland 2002) were awarded the franchise for Miss Universe Iceland by the Miss Universe Organization. The 2020 Miss Universe Iceland competition was held on Friday, October 23, 2020, at Gamla Bio in downtown Reykjavík. The winner was 21 year old Elísabet Hulda Snorradóttir, a second year student at the University of Iceland, majoring in Chinese Studies. She represented Iceland at the Miss Universe 2020 competition. She succeeds Birta Abiba Þórhallsdóttir, Miss Universe Iceland 2019, who placed in the Top 10 at Miss Universe 2019, the highest placement for Iceland since 1962. The Miss Universe Iceland 2021 competition will be held in Reykjavík on September 29, 2021. The winner will go on to compete at the 70th Miss Universe competition in Eilat, Israel scheduled for December 2021. Previously the Miss Iceland (Ungfru Island) pageant would select the representative to Miss Universe.

Began 2023 the Miss Universe Iceland became the main title of Ungfrú Ísland titleholder after the organizers took over the defunct brand.

2023 applicants

Ungfrú Ísland under the leadership of Manuela Osk Harðardóttir and Jorge Esteban, a new era is ushered in. One national competition for Icelandic women with multiple opportunities for national and international representation.

New rules:

• Open to contestants ages of at least 18 y/o and under 28 as of 1.1.23
• Contestants may be single, currently married or previously married
• Contestants can be pregnant or have children

Titleholders

1955-2017

   Winning International Title

   Miss Universe Iceland

   Miss World Iceland

   Miss International Iceland

   Miss Europe Iceland

2016-present

   Winning International Title

directly

Miss Universe Iceland organization began sending a winner to Miss Universe in 2016 but before Miss Universe Iceland, Miss Iceland (Ungfru Island) Organization franchised the Miss Universe franchise and the main winner went to Miss Universe starting in 1956. In 2016, a brand new of Miss Universe Iceland organized by separate competition which officially selected a national winning title to Miss Universe. Began 2023 On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent.

Titleholders under Ungfrú Ísland org.

Miss Universe Iceland

•   : Declared as Winner
•   : Ended as runner-up or top 5/6 qualification
•   : Ended as one of the finalists or semifinalists
•   : Ended as special awards winner

Ungfrú Ísland winners between 1956 and 2009 competed at Miss Universe pageant. Between 2016 and 2022 the main winner of Miss Universe Iceland went to Miss Universe. Began 2023 the organization of Ungfrú Ísland is official foundation to select the winner to Miss Universe competition under Jorge Esteban and Manuela Ósk Harðardóttir directorship.

Miss Earth Iceland

•   : Declared as Winner
•   : Ended as runner-up or top 5/6 qualification
•   : Ended as one of the finalists or semifinalists
•   : Ended as special awards winner

Miss Supranational Iceland

•   : Declared as Winner
•   : Ended as runner-up or top 5/6 qualification
•   : Ended as one of the finalists or semifinalists
•   : Ended as special awards winner

Miss Universe Iceland organization was also awarded the Miss Supranational Iceland franchise in 2019. Before Miss Universe Iceland, Miss Iceland (Ungfru Island) Organization franchised the Miss Supranational Iceland franchise and the 1st runner-up went to Miss Supranational. On occasion, when the 1st runner-up does not qualify (due to age) for either contest, a 2nd runner-up is sent.

Notes

• Unnur Steinsson was Miss Iceland 1983 and finished in the top five positions at the Miss World finals the same year. She is the mother of Unnur Birna Vilhjálmsdóttir who won the Miss Iceland pageant in 2005 and became Miss World 2005. Steinsson was three months pregnant when she carried Unnur and competed in the 1983 contest, which was strictly forbidden and could have led to disqualification. Her daughter, Unnur, as mentioned, won the pageant 22 years later.
• In 2011, Guðlaug Dagmar Jónasdóttir won second place and Sigríður Dagbjört Ásgeirsdóttir won third place.

References

1. conturl=http://www.ungfruisland.is/umkeppnina.php?lang=is |title=Upplýsingar um keppnina |language=is |access-date=25 May 2007 |archive-url=https://web.archive.org/web/20070715022834/http://www.ungfruisland.is/umkeppnina.php?lang=is |archive-date=2007-07-15}}
2. Here comes Iceland's first Miss Earth delegate
3. ^ "MP signs up for Miss Iceland Beauty Contest". News of Iceland. 14 July 2013. Archived from the original on 21 August 2013. Retrieved 1 August 2013.
4. ^ JERVELL, ELLEN EMMERENTZE (26 July 2013). "Miss Iceland Gets a Chilly Reception From Feminists". The Wall Street Journal. Retrieved 1 August 2013.
5. ^ "Large and Hairy Feminists flock to sign up for Miss Iceland contest". News of Iceland. 15 June 2013. Archived from the original on 11 June 2014. Retrieved 1 August 2013.
6. "Iceland will return at the Miss Universe". pageantnews.com. 27 March 2016. Archived from the original on 27 March 2016.{{cite web}}: CS1 maint: unfit URL (link)
7. "Manuela Ósk í nýju og spennandi starfi fyrir Miss Universe!". krom.is. 26 March 2016.
8. "Upplýsingar um keppnina" (in Icelandic). Archived from the original on 15 July 2007. Retrieved 25 May 2007.
9. Hauksdóttir, Íris (16 August 2023). "Lilja Sif Pétursdóttir valin Ungfrú Ísland" [Lilja Sif Pétursdóttir was chosen as Miss Iceland]. Visir.is (in Icelandic). Retrieved 16 August 2023.
10. "Hrafnhildur er Miss Universe Iceland 2022". Fréttablaðið (in Icelandic). 25 August 2022.
11. "Elísa Gróa er Miss Universe Iceland 2021". visir.is. Retrieved 30 September 2021.
12. "Hrafnhildur er Miss Universe Iceland 2022". Fréttablaðið (in Icelandic). 25 August 2022.

External links

• www.missuniverseiceland.com
• Official Miss Universe Iceland

• Miss Universe Iceland
• Miss Supranational by country
• Beauty pageants in Iceland
• Recurring events established in 1950
• 1950 establishments in Iceland
• Icelandic awards
• Miss Universe by country
• Miss Earth by country
• Miss Grand International by country