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Amina Taher

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Emirati business executive
Amina Taher
Taher at an event in Dubai, January 2021
BornDubai, United Arab Emirates
EducationLondon Business School
Harvard Kennedy School
OccupationBusinesswoman

Amina Taher (Arabic: أمينة طاهر) is an Emirati airline marketing executive, businesswoman, and advocate for the empowerment of women. Taher joined Etihad Airways in January 2013, and is currently VP, brand, marketing and sponsorships for the airline.

Education

Taher gained an MBA degree from London Business School and an MPA degree from Harvard University's Kennedy School, where she was an Emirates Leader Initiative Fellowship/ Scholarship recipient.

Career

Taher is the only woman on the board of DXB Entertainments PJSC, which owns several theme parks and hotels in UAE, including Legoland Dubai, in addition to sitting on the boards of the Middle East Public Relations Association and the Marketing Society. Previously, she served on the UAE Tennis Federation board, where she promoted the development of tennis at a grassroots level to Emirati youth.

Taher was named as one of the top 50 Forbes Power Businesswomen in The Middle East in 2020 and was also featured in Forbes' 50 impactful Marketing and Communications Professionals in the Middle East. In December 2020, she was the feature of a cover story in Elle Arabia.

Taher's other work has included both writing as a columnist from 2007 to 2012 and hosting a podcast series produced by The National. From 2010 to 2014 she was head of communications and social development at Mubadala Investments. During her tenure, she founded and led Weyana, the sovereign wealth fund's youth program focusing on education, culture, and well-being.

In 2011, Taher co-founded Slices, a startup that has served over 1,000,000 locally sourced meals to Emirati schoolchildren.

Personal life

Taher was born and raised in Dubai and is the eldest of five sisters. She has one daughter.

References

  1. East, Forbes Middle. "How Amina Taher, Etihad Aviation Group's VP Of Brand And Marketing, Is Shaping The Story Of One Of The World's Most Ambitious Airlines". Forbes ME. Retrieved 2024-05-15.
  2. podcasters, Omny Studio is the complete audio management solution for; Stations, Radio. "Women currently hold just 3% of board director roles at UAE listed companies. - Bitesize Business Breakfast - Omny.fm". omny.fm.
  3. "Opportunity was key for Muslim career woman and Etihad executive". Runway Girl. 2016-09-30. Retrieved 2021-08-05.
  4. www.ETBrandEquity.com. "FMCG cos expect measures to boost consumption, rural economy - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-10-02.
  5. "Changemakers: Amina Taher". London Business School. Retrieved 2021-03-04.
  6. "Student Profile – Amina Taher, MC/MPA Mason 2015". Harvard Kennedy School Admissions Blog. Retrieved 2021-03-04.
  7. "Board of Directors | Investor Relations". www.dxbentertainments.com.
  8. Abulleil, Reem. "Dubai comes to Davis Cup rescue after Myanmar issue - Sport360 News". sport360.com. Retrieved 2021-04-26.
  9. East, Forbes Middle. "Power Businesswomen in The Middle East 2020". Forbes ME. Retrieved 2021-03-04.
  10. "ELLE Arabia on Instagram: "Our December Cover star Amina Taher is among the many women in the region forging ahead with both passion and purpose - in business, the…"". Instagram. Archived from the original on 2021-12-26. Retrieved 2021-03-04.
  11. "Emiratisation means much more than mere quota filling". The National. 2012-02-19. Retrieved 2021-04-26.
  12. "The UAE's most trailblazing women sit down with Amina Taher in new podcast 'Seera'". The National. 2020-03-05. Retrieved 2021-03-04.
  13. "HH Sheikh Abdullah Al Nahyan Delivers Keynote Address". www.mubadala.com. 2012-10-18. Retrieved 2021-04-26.
  14. "Organic bistro brings 'slices' of life to four young Emiratis". The National. 2012-02-04. Retrieved 2021-03-04.


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