| Type of site | Marketing agency |
|---|---|
| Owner | Andrew Fischer |
| URL | https://www.nurv.com |
| Current status | Active |
Nurv is a film production and viral marketing company based out of Colorado Springs, CO. It was founded by Andrew Fischer. Nurv's viral marketing campaigns include human billboard advertising, in which CEO Fischer auctioned advertising space on his forehead in the form of a temporary tattoo on eBay in 2005. As of 2011, Nurv was producing a feature-length movie starring viral video stars titled The Chronicles of Rick Roll.
Human ad space
Nurv CEO Andrew Fischer first gained international spotlight in January 2005 when he successfully auctioned temporary tattoo advertising space on his forehead for $37,375. Fischer was interviewed by many top media outlets worldwide including ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC and NBC. He started a human advertising trend that ranged from pregnant bellies to arms and legs, most of which were auctioned through eBay. According to Snorestop, Fischer's sponsor, their web sales quintupled while retail sales jumped 50%.
Web properties
In addition to serving clients, NURV owns and manages a medium size web forum called General Forum. General Forum's 25,000+ members have made over 1,000,000 posts since its formation in 2000.
Viral videos
NURV has produced several viral videos. NURV's first viral video to gain media attention was an unofficial mashup trailer featuring Dumb & Dumber footage set to the music from the Inception trailer.
In 2011, NURV made a viral video that was a concept trailer for an internet meme filled movie that NURV was producing called The Chronicles of Rick Roll. It featured live action footage of top YouTube stars including Antoine Dodson, Leeroy Jenkins, and others.
References
- ^ "Viral video stars unite for 'The Chronicles of Rick Roll'". CNN. Retrieved 8 April 2011.
- ^ "About NURV". Retrieved 8 April 2011.
- "$37,375 payday: That's using your head!". NBC News. Retrieved 8 April 2011.
- "Viral Sensations Antoine Dodson, 'Double Rainbow Guy' and Others to Star in Movie". ABC News. Retrieved 2020-08-18.
- "Memes Could Hit The Silver Screen In "The Chronicles of Rick Roll"". TechCrunch. Retrieved 2020-08-18.
- Stryker, Jeff (11 December 2005). "Forehead Billboards". New York Times. Retrieved 8 April 2011.
- "Media Coverage". Human Ad Space. Retrieved 8 April 2011.
- ^ Puente, Maria (2 March 2005). "Rent this space: Bodies double as billboards". USA Today. Retrieved 8 April 2011.
- "The History of General Forum". Retrieved 8 April 2011.
- "RE-CUT: Inception-Style Dumb & Dumber Trailer". Best Week Ever. Retrieved 8 April 2011.