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| Company type | Private |
|---|---|
| Industry | Retail, Fashion |
| Founded | January 2018 |
| Founder | Vanessa Barboni Hallik |
| Headquarters | New York City, United States |
| Website | anothertomorrow |
Another Tomorrow is a sustainable fashion clothing company headquartered in New York City. It uses a QR code technology for transparent supply chain information.
Overview
Another Tomorrow was founded by Vanessa Barboni Hallik, a former managing director at Morgan Stanley. She hired Jane Chung, a former creative director at DKNY, as creative director of her company in June 2018. Together, they focused on sustainable and ethical development of apparel including raw material traceability to the farm level. Another Tomorrow was officially launched in 2020.
Another Tomorrow is a certified B Corporation that also maintains a digital platform for education and advocacy. The company uses organic cotton, organic linen, wool, FSC-certified viscose, recycled plastic and corozo in its clothing. It is also involved in re-commerce for sustainability. The company operates by selling clothing online, through its own website and other retail partners, along with its brick-and-mortar store in New York City. The company uses technology developed by Evrythng to digitize its supply chain into QR codes.
Awards and recognition
Another Tomorrow has won Folio magazine’s 2020 Eddie and Ozzie Awards for their literature on ‘The Controversy Over Cotton’. The company was also recognized at the Fast Company’s 2020 Innovation by Design Awards in the fashion and beauty category.
References
- ^ Wilkinson, Isabel (29 January 2020). "A Brand as Ethically Minded as It Is Refined". The New York Times.
- Massar, Carol; Kelly, Jason (March 10, 2020). "Another Tomorrow CEO Discusses Sustainable Fashion". Bloomberg News.
- ^ Farra, Emily (20 July 2021). "Another Tomorrow's New Space on Bleecker is About Substance, Not Stuff". Vogue.
- Harper, Claire (1 July 2020). "Lucky Number 2". Hamptons. p. 60.
- ^ Pitchers, Ellie (March 7, 2020). "Meet The Founder Who Went From High-Flying Finance To Sustainable Fashion". British Vogue.
- Donaldson, Tara (15 September 2020). "B Corps May Be Fashion's Next A-list". WWD.
- Murphy, Niall (17 February 2021). "There's A Quiet Revolution Underway With Recommerce". Forbes magazine.
- Chen, Cathaleen (8 February 2021). "For Brands, Is Resale Actually Worth It?". The Business of Fashion.
- Spellings, Sarah (30 January 2020). "This Brand Is Making It Easier Than Ever to See Where Your Clothes Come From". The Cut.
- "2020 Folio: Eddie & Ozzie Awards". Folio.
- "The most innovative fashion and beauty projects of 2020". Fast Company. 30 September 2020.