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Antara Senior Living is an Indian enterprise owned by Max India that runs independent senior living and retirement communities in India. It was established in 2011, and has drawn attention from the Indian media for being among the first organised projects to venture into retirement or assisted living, a space that has often been stigmatised by conservative sections of the Indian society.

History

Antara Senior Living was conceptualised in 2010 by Tara Singh Vachani, daughter of Max Group founder Analjit Singh, after noting the lack of quality, organised assisted living projects in India. Vachani decided to leverage the parent group's businesses to set up a retirement community model that could offer hospitality, healthcare, wellness and real estate. The first community opened in April 2017 in Dehradun, Uttarakhand. Antara was the subject of a 2018 case study taught at the Indian School of Business, which explored how it deals with cultural stigma associated with Indian retirement communities and considers the possibilities of changing mindsets in society at large. In 2019, Rajit Mehta, former CEO of Max Healthcare, was appointed the managing director and CEO of Antara.

Properties and services

As of 2020, Antara runs 2 communities in the country: in Dehradun and Noida, Uttar Pradesh. The Dehradun property was designed by the New York-based architecture firm, Perkins Eastman, and constructed by the Shapoorji Pallonji Group, headquartered in Mumbai. Antara operates campus-style communities that offer independent living, personalised assisted living, and nursing and home health services in partnership with its parent company's business, Max Healthcare.

References

1. "Tara Singh Vachani, Antara Senior Living Ltd: Profile and Biography - Bloomberg Markets". Bloomberg.com. 7 February 2019. Retrieved 1 May 2020.
2. "Rajit Mehta, Antara Senior Living Ltd: Profile and Biography - Bloomberg Markets". Bloomberg.com. 7 February 2019. Retrieved 1 May 2020.
3. "Antara is a senior living community | Max India". www.maxindia.com.
4. ^ Khanna, Khushi (5 October 2017). "Organic food, cards rooms, and more: Antara is senior living with a luxe-twist". The Economic Times.
5. ^ Behal, Ambika. "The Unheard Of Model For Senior Living In India". Forbes.
6. Khokhar, Reem (22 January 2019). "The stigma around retirement communities is slowly fading in India". Quartz India.
7. "Luxurious retirement homes find new takers". Hindustan Times. 20 August 2016.
8. "Senior living a $12-14 bn market in India: Tara Singh Vachani talks creating a new category with Antara; and why privilege isn't a burden". 28 February 2020 – via economictimes.indiatimes.com.
9. Bhargava, Anjuli (14 July 2017). "Lunch with BS: Tara Singh Vachani, her father's daughter" – via Business Standard.
10. "Antara - How Analjit Singh's Daughter is Building a New Address for Senior Citizens | Forbes India Blog". Forbes India.
11. "Is India Ready for Senior Living Services? The Case of Antara Senior Living". Isbinsight.isb.edu. 8 September 2018. Retrieved 1 May 2020.
12. "Antara Senior Living appoints Rajit Mehta as MD & CEO - Times of India". The Times of India. 7 August 2019.
13. "Rajit Mehta appointed as MD and CEO of Antara". 7 August 2019 – via Business Standard.
14. The Pioneer. "Antara to create communities suited for senior citizens". Dailypioneer.com. Retrieved 1 May 2020.
15. Sabharwal, Punita (10 September 2016). "I'm More Than My Surname: Tara Singh Vachani". Entrepreneur.

External links

• Official website
• Max Antara Noida

v t e Max Group
Founder	Analjit Singh
Holding companies	Max Financial Services Max India Max Ventures and Industries
Subsidiaries	Max Life Insurance Max Bupa Antara Senior Living
Category Companies portal

• Organizations established in 2011
• Companies based in Delhi
• Retirement communities
• Housing for the elderly
• Elderly care
• Old age in India
• Max Group
• 2011 establishments in Delhi