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| Product type | Laundry detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | United Kingdom |
| Introduced | 1967; 57 years ago (1967) |
| Related brands | Tide, Dreft and Dynamo |
| Markets | Worldwide |
| Website | http://www.ariel.co.uk/ |
Ariel is a British brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium. The enzymes for the detergent are provided by Novozymes.
History
It was launched in multiple markets from 1967 to 1969. The brand is owned by American multinational company Procter & Gamble and popular in Mexico, India, and the Philippines.
References
- "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. 16 February 2023.
- Kanter, James (13 April 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.
- Steiro, Espen Bakke-Aas (2 May 2011). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
- Reed, Stanley (1 January 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.
- Chura, Hillary (21 February 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times – via NYTimes.com.
- Tewari, Saumya (25 January 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.
- "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. 23 July 2021.
External links
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