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BharatMatrimony

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(Redirected from Assistedmatrimony) Indian matchmaking service
BharatMatrimony
Founded12 March 1969 Edit this on Wikidata
FounderMurugavel Janakiraman
HeadquartersChennai Edit this on Wikidata, India Edit this on Wikidata
Area servedWorldwide
ParentMatrimony.com
Websitewww.bharatmatrimony.com

BharatMatrimony is an online matrimonial service and a part of Matrimony.com. It was founded in 2000 by Murugavel Janakiraman, who later met his wife through his own matrimonial site. The company has 130 offices in India, with offices in Dubai, Sri Lanka, United States and Malaysia to cater to customers beyond India.

History

Murugavel Janakiraman started the BharatMatrimony website in 2000 while working as a software consultant for Lucent Technologies in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matrimonial ads generated most of his web traffic. He returned to India in 2004.

Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India. The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.

BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site.

Anand Bhushan was hired by BharatMatrimony on a retainer basis.

Assisted Matrimony is a personalized matchmaking service offered for busy professionals.

In 2006, the website earned into the Limca Book of World Records for having facilitated the highest number of documented marriages online in India, a number that has since reached one million marriages.

In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities. The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages. Another portal was aimed at defence personnel.

In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimonial service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices.

In 2022, BharatMatrimony reported significant user engagement, with 280 million member logins from India and abroad. The service recorded 432,520 members finding life partners through its platform. User interactions averaged 13,000 per minute, with the most activity among the 25-29 age demographic, particularly on Sundays.

Assisted Matrimony

Assisted Matrimony is a personalized matchmaking service, from BharatMatrimony, offered for busy Indian professionals who need assistance in finding a match. There is no database that users can search. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families. BharatMatrimony started the personal assisted service in 2008 with the launch of BM Privilege. This was then renamed Privilege Matrimony in 2009.

Awards

  • Red Herring Global 100 Award, 2010
  • Technology Fast 50, Deloitte Technology, 2008
  • Best India Portal, PC World, 2007

See also

References

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  25. oneindia. "BharatMatrimony launches new personalised service". oneindia. Archived from the original on 30 July 2014. Retrieved 18 October 2008.
  26. afaqs. "Privilege Matrimony: The invisible matchmaker". afaqs. Archived from the original on 26 July 2014. Retrieved 26 July 2010.
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