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The JBA was first announced on December 20, 2017, when media personality LaVar Ball said to Slam magazine that he would create a professional league targeted at high school graduates and fully funded by his sports apparel company Big Baller Brand. In April 2018, the league held tryouts near Atlanta, at Pebblebrook High School in Mableton, Georgia to choose players for the Atlanta Ballers roster. Among the prospects selected was Corey Boyd, who earned the nickname "Big Jelly" at the tryout.