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Avello SA

Company type	Manufacturer
Industry	Motorcycle
Founded	June 1, 1940; 84 years ago (1940-06-01) in Gijón, Asturias, Spain
Founder	Alfredo Avello
Defunct	1988 (1988)
Fate	Acquired by Suzuki
Successor	Suzuki Motor España
Headquarters	Gijón, Spain
Brands	MV Avello Puch Avello Puch-Suzuki

Avello was a Spanish manufacturer of machine tools, motorcycles and scooters, famous for its MV Agusta and Puch brand machines. It was founded by Alfredo Avello in 1940 and closed in March 2013. The factory was in the city of Gijón in Asturias, northern Spain.

MV Avello

Basque industrial engineer, Alfredo Avello purchased an existing company in the Natahoyo neighbourhood of Gijón that produced machinery and machine tools on June 1, 1940, changing the name to Avello y Compañía SL.

MV Augusta had been producing machine for local sale in Barcelona since 1949, branded MV Alpha. At a race held in Gijón, Avello approached MV's Spanish promoters and convinced them to transfer manufacture of the machines to his factory. In 1951, the first production machines came out of the factory, a 125 cc two-stroke. The Italian parent company became involved and a range of machines based on 125 & 150 cc engines were designed. The machines were sold under the MV Avello brand.

To support the brand in Spain, Count Agusta arranged for factory riders Remo Venturi (125 cc) and Carlo Bandirola (500 cc) to compete in the 1955 Spanish National Championships, including the "local" race at Gijón. On the works machines, the pair were virtually unbeatable. The following year the Avello machines started to be branded MV Agusta not MV Avello.

The factory began to diversify in 1961, making components for Authi, Barreiros, Renault and Vespa, and machinery for export.

In 1966 the factory was expanded to cover 22,000 square metres, 12,000 of which were 2 or 3 stories. A workforce of 350 were employed.

MV models timeline

Puch Avello

Towards the end of the 1960s, MV were moving away from small capacity machines to concentrate on larger, multi-cylinder engine motorcycles. The lighter, simpler two-stroke were an important part of the Spanish market. Avello contacted Steyr-Daimler-Puch, who made mopeds and light motorcycles under their Puch brand. An agreement was reached, and in March 1970, the share capital of Avello was increased and Steyr-Daimler-Puch obtained 50% ownership of the company.

The first Puch model appeared soon after, the Trivel Borrasca. This was a moped using the existing piles frame and a Puch. Trivel Borrasca Super " and Trivel Plus Terral variants appeared soon afterwards. Various mopeds were produced between 1970 and 1972, alongside the MV models. Production of the MV models came to an end in 1972.

From 1973 various Puch models were produced using 50, 75 and 125 cc engines. Production increased steadily from 1,525 in 1970 to over 38,000 units in 1978. In that year Puch brought the rest of the company shares, giving them full ownership.

Although sales were good, in the 1982–83 financial year, the company made a loss of more than 200 million pesetas. The parent company, Steyr-Daimler-Puch, sold off the motorcycle manufacturing Puch division to Piaggio, the parent company of Vespa.

Suzuki

In 1982 Puch had negotiated a technology transfer agreement with the Japanese Suzuki company, and because of Puch's financial crisis, Suzuki bought 36% stake in the company in 1984, contributing 500 million pesetas. The move was opposed by the three Spanish motorcycle factories Derbi, Vespa and Lambretta, who offered Avello a collaboration plan to produce components for their machines instead of assembling Suzuki products.

The first model of the Puch-Suzuki venture was the 75 cc Lido Vario scooter, leaving the factory in 1985. It was marketed under various names in Europe; Puch Lido Vario, Suzuki Lido Vario and Puch-Suzuki Lido Vario 75. This model was an evolution of the 1982 Suzuki 50.

In 1988 Suzuki bought all outstanding shares and became sole owner of the Spanish manufacturer, changing its name to Suzuki Motor España. A few years later Suzuki moved the manufacturing facility to the Porceyo neighbourhood of Gijón. In 2012, Suzuki announced that it was to close the plant.

References

1. ^ Fernandez, Javier (11 November 2012). "Más de 60 años a todo gas" [More than 60 years at full throttle]. El Comercio (in European Spanish). Retrieved 13 August 2019.
2. ^ Arenas, Enrique (6 November 2012). "Suzuki anuncia el cierre de su fábrica de Gijón en marzo de 2013" [Suzuki announces the closure of its Gijón factory in March 2013]. El Comercio (in European Spanish). Retrieved 13 August 2019.
3. "Avello S.A. Gijon 1940 - 1987". Erik`s Puch Cross Competición. 9 March 1970. Retrieved 14 August 2019.
4. ^ "MV Agusta". motosantiguasgranada.es.tl (in Spanish). Retrieved 17 August 2019.
5. Ciri, Paolo (2012). Remo Venturi and the Golden Age of Motorcycle Racing. Lampi di stampa. pp. 35–36. ISBN 9788848814171.
6. "MV Agusta". www.emeuve.com. Archived from the original on 13 September 2008. Retrieved 14 August 2019.
7. ^ "La fabrica de SUZUKI en Gijon :: al norte". alnorte.webnode.es (in Spanish). Retrieved 18 August 2019.
8. ^ Somoano, Toni. "MV Agusta "Sella"". www.motosdeantes.com (in Spanish). MotosdeAntes.com.
9. "MV Avello 49 Piles". www.mv-agusta-club.de (in German). MV Agusta Club Deutschland. Retrieved 14 August 2019.
10. "MV Avello 150 T-18". www.mv-agusta-club.de (in German). MV Agusta Club Deutschland. Retrieved 14 August 2019.
11. "MV Avello 150 Narcea". www.mv-agusta-club.de (in German). MV Agusta Club Deutschland. Retrieved 14 August 2019.
12. "MV Avello 150 Narcea V". www.mv-agusta-club.de (in German). Retrieved 14 August 2019.
13. "MV Avello 300 Nalon". www.mv-agusta-club.de (in German). MV Agusta Club Deutschland. Retrieved 14 August 2019.
14. ^ "La etapa de PUCH - 1970/1984". alnorte.webnode.es (in Spanish). Retrieved 21 August 2019.
15. "Puch Avello - Portal". www.puch-avello.com (in Spanish). Retrieved 21 August 2019.
16. "Avello S.A. Gijon 1940 - 1987". Erik`s Puch Cross Competición. 9 March 1970. Retrieved 21 August 2019.
17. "Tres fábricas españolas de motocicletas tratan de impedir la entrada de Suzuki" [Three Spanish motorcycle factories try to prevent the entry of Suzuki]. El País (in Spanish). 26 April 1983. Retrieved 13 August 2019.
18. "Kurumsal". motosiklet.suzuki.com.tr (in Turkish). Archived from the original on 14 August 2019. Retrieved 14 August 2019.
19. "PUCH esa gran marca nuestra que desapareció". Foro Debates de Motos - motos.net (in Turkish). Retrieved 14 August 2019.
20. "La última motocicleta fabricada en Gijón". Motorpasion Moto. March 27, 2013.

• 1988 disestablishments in Spain
• 20th-century establishments in Asturias
• Companies based in Asturias
• Manufacturing companies disestablished in 1988
• Manufacturing companies established in 1940
• MV Agusta
• Motorcycle manufacturers of Spain
• Puch motorcycles
• Spanish brands
• Spanish companies established in 1940
• Suzuki