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BBC Urdu (Urdu: بی بی سی اردو) is a digital television station covering the Indian subcontinent in the Urdu language. It was the Urdu language station of the BBC World Service, accompanied by its website, which served as a news portal and provided online access to radio broadcasts. The radio service was broadcast from Broadcasting House in London and Pakistan as well as from a BBC South and East Asia bureau in New Delhi, India. It also has a children’s channel CBeebies. The target audience were Pakistani and Indian viewers.
History
BBC Urdu Service, originally launched in May 1940, was initially known as the BBC Hindustani Service. It was launched to mitigate the influence of wartime misinformation from Nazi Germany and Fascist Italy. After the independence of India in 1947, the service was split into two separate entities: the Indian service for Hindi speakers, and the Pakistani service for Urdu speakers.
In 1967, Pakistan Service was renamed as the Urdu Service to better serve Urdu-speaking audiences in India, Europe, Pakistan, and Gulf.
Adams, Paul C.; Craine, Jim (23 March 2016). The Routledge Research Companion to Media Geography. Routledge. p. 60. ISBN978-1-317-04282-2. Letters received from listeners to BBC's Urdu Services in Pakistan and Northern India (and now archived in the BBC's Written Archive Centre) reveal similar spatial variations in the reception of specific BBC broadcasts.
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