 | |
| Company type | GmbH |
|---|---|
| Industry | Electrical appliances |
| Founded | 2007 |
| Founder | Willi Bruckbauer |
| Headquarters | Raubling, Germany |
| Revenue | € > 100 Mio. (2022) |
| Number of employees | 400 (2023) |
| Website | bora.com |
Bora Lüftungstechnik GmbH (stylised as BORA) is a German manufacturer of built-in kitchen appliances (cooktop extractor systems, steam ovens, refrigeration and freezing systems and lighting). The company's headquarters are located in Raubling, Bavaria. A branch is located in Niederndorf, Austria. The centralising company is Werkhaus GmbH & Co. KG, also located in Raubling. The name of the company is named after the Bora fall wind and relates to the BORA cooktop extractor system. The company’s distribution network comprises approx. 8000 retailers across sixty countries.
History
In 2005, Willi Bruckbauer developed a prototype for a cooktop extractor system which would draw steam produced by cooking downwards via an extractor embedded in the cooktop. In 2006, the first patent application for the BORA Professional cooktop extractor system was submitted. In 2007, Willi Bruckbauer founded the company BORA Lüftungstechnik GmbH. In 2008, the first BORA cooktop extractor system was brought to market. In the following years, air circulation and extraction systems were made available for private kitchens and the distribution network was expanded to 58 countries. In September 2023, BORA Lüftungstechnik GmbH opened a flagship store in Herford, where its own products are presented, but where it also provides exhibition spaces for several kitchen furniture manufacturers. A restaurant can be found on the top floor. The building, which features unique architecture whose appearance from afar is that of a plane wing, is located by Bundesstrasse 239 at the exit leading onto Ahmser Strasse.
Products
The company predominantly manufactures cooktop extractor systems. BORA cooktop extractor systems are integrated in the cooktop extractor systems and use cross flow to extract steam downwards. This product category accounts for the majority of its annual turnover. Since 2021, BORA has also offered flex ovens, a combi appliance consisting of a steamer and baking oven. In September 2023, ready-to-install refrigeration and freezing systems were introduced.
Awards
The company has received several awards, including a German Design Award, IF Design Awards and Red Dot Design Awards In 2018, BORA won WirtschaftKurier’s Mittelpreis der Medien in the “Entrepreneurship” category for the BORA cooktop extractor system. In 2010, the company also received the German Founder’s Prize in the “Startup” category.
Sponsoring
Since 2015, BORA has sponsored its own cycling team, which, together with Hansgrohe, has participated in international cycling races as the BORA – hansgrohe UCI WorldTeam since 2017. Among the team’s greatest successes is Peter Sagan’s victory in Paris–Roubaix in 2018 and Jai Hindley’s in the Giro d’Italia 2022.
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Sagan claimed his second monument at the 2018 Paris–Roubaix
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Hindley (left) at the 2022 Giro d'Italia
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References
- "Über den Tellerrand". Inside Küche (in German).
- "Eine berufliche Heimat Für ambitionierte Menschen". Bora (in German).
- Bora – im Sog des Erfolgs. Consulted on 08 May 2018
- "Company and history". BORA.com. Retrieved 2023-10-24.
- "About us: Welcome to the world of BORA". jobs.BORA.com (in German). Retrieved 2023-10-24.
- "Bora - Macht Dampf mit neuem "Universalgenie"". Möbel Kultur (in German).
- "Bora Kühl- und Gefriersysteme". Bora.de (in German).
- "Unter Volldampf in Herford". Möbel Kultur (in German).
- "BORA Professional 2.0". German Design Award (in German).
- "BORA Produktneuheiten Classic 2.0 und Pure erhalten Red Dot Award: Product Design 2019". WirtschaftsKurier (in German).
- "German Design Award 2021 für BORA Professional 3.0 und BORA X Pure". archiproducts (in German).
- "Die Bessermacher". Stern.de (in German). 14 September 2010.
- "Bora hat neuen Sponsor: Mit hansgrohe in die WorldTour". eurosport (in German).