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Baden Baden is a Brazilian microbrewery, located in the city of Campos do Jordão in São Paulo. It was founded in 1999 to serve as a model factory in the production of craft beers and was the first premium beer manufacturer in Brazil. It is now owned by Heineken.

History

In 2000, after months of testing with different recipes, the brand's first beer was created, the Chopp Red Ale. In April 2001, the first bottled beers were launched: Red Ale, Pilsen Cristal, Lager Bock and Stout Dark Ale.

In 2007, Schincariol, then the second largest brewery in Brazil, acquired Baden Baden for an undisclosed amount.

In 2011, 50.45% of Grupo Schincariol's capital was acquired by Kirin Holdings for R$3.95 billion. At the end of the same year, CADE approved the purchase of 100% of the company, with the amount paid of R$2.35 billion for the remaining 49.55% of the shares.

In 2017, Brasil Kirin was acquired by Heineken Brasil, which took control of all its previous brands, including Baden Baden. The value of the acquisition was R$2.2 billion. O valor da aquisição foi de R$2,2 bilhões.

References

1. "G1 > Economia e Negócios - NOTÍCIAS - Schincariol compra cervejaria Baden Baden e aumenta participação em mercado premium". g1.globo.com. Retrieved 2019-03-04.
2. "Kirin compra 100% da Schincariol | Primeiro Lugar". EXAME (in Brazilian Portuguese). 2011-11-03. Retrieved 2019-03-04.
3. "Heineken compra Kirin e se torna segunda maior cervejaria do Brasil". epocanegocios.globo.com (in Brazilian Portuguese). Retrieved 2019-03-04.

v t e Heineken N.V.
Subsidiaries	Bralima Bralirwa Brarudi Brau Union Österreich Central de Cervejas Cuauhtémoc Moctezuma Brewery H. P. Bulmer Harar Brewery Heineken Asia Pacific Archipelago Brewery DB Breweries Heineken Beverages Distell Group KWAL Namibia Breweries Limited Heineken Brasil Heineken Hungária Heineken Ireland Heineken Lanka Heineken Lao Heineken Malaysia Heineken Srbija Nigerian Breweries Royal Swinkels Sierra Leone Brewery United Breweries Group Żywiec Brewery Elbrewery Leżajsk Brewery Boissons du Cameroun (8.8%) CR Beer (20.67%)
Brands	Amstel Baden Baden Beamish and Crawford Beavertown Bintang Birra Moretti Březňák Bulmers Calanda Cruzcampo DB Beer Desperados Double Brown Foster's Lager Heineken Heineken Oud Bruin Heineken Premium Light Heineken Tarwebok Jolly Shandy John Smith's Kaiser Kalik Karlovačko Killian's Kingfisher Krušovice Lagunitas Laško Maes pils Monteith's Murphy's Irish Stout Mützig Newcastle Brown Ale Pago Piton Prestige Royal Club Sagres Scrumpy Jack Sisi Starobrno Stolichno Strongbow Tiger Union Warka Woodpecker Zagorka Zlatopramen Zlatý Bažant Żywiec
Facilities	Amstel Brewery Holland Heineken House 2012
People	Charlene de Carvalho-Heineken Freddy Heineken Henry Kelliher
Related	Heineken Experience Kidnapping Freddy Heineken Kidnapping of Freddy Heineken

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