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Bally's Atlantic City
Bally's from the beach, 2018
Location	Atlantic City, New Jersey 08401
Address	1900 Pacific Ave
Opening date	December 29, 1979; 44 years ago (December 29, 1979)
Theme	Modernism Formerly Western
No. of rooms	1,214
Total gaming space	83,000 sq ft (7,700 m)
Signature attractions	Bally’s Beach Bar
Notable restaurants	Park Place Prime Jerry Longo’s Meatballs & Martinis Casino Cafe & Grille Macau Kitchen The Yard Carluccio's Pizza Sack o' Subs Johnny Rockets Bally's Beach Bar Dunkin Donuts
Casino type	Land-based
Owner	Bally's Corporation
Previous names	Bally's Park Place
Renovated in	1983, 1994, 2005, 2009, 2015, 2022, 2024
Coordinates	39°21′23.4″N 74°25′56.3″W / 39.356500°N 74.432306°W / 39.356500; -74.432306
Website	casinos.ballys.com/atlantic-city

Bally's Atlantic City is a casino hotel on the boardwalk in Atlantic City, New Jersey. It is owned and operated by Bally's Corporation.

The Marlborough-Blenheim Hotel stood on the site before the casino was built. It is famous for its address of "Park Place and the Boardwalk", two locations popularized by the board game Monopoly. Bally's is one of the largest hotels on the boardwalk with nearly 1,169 rooms. Its historic Dennis Tower was constructed in stages between 1906 and 1929. In 1997, The Wild Wild West Casino was opened as an expansion of Bally's.

History

First hotels on the site

The site now occupied by Bally's was originally the location of two separate hotels: the Marlborough-Blenheim Hotel and the Dennis Hotel.

The Marlborough House was built in 1900 by Josiah White III between Ohio Avenue and Park Place on the Boardwalk, in the Queen Anne style. White expanded the successful resort in 1905, hiring Philadelphia architect William Lightfoot Price of Price and McLanahan to design a new, separate wing, built entirely of concrete, which opened in 1906 as the Blenheim. The hotel was then renamed the Marlborough-Blenheim.

The Dennis Hotel began as a pre-Civil War cottage along Michigan Avenue, built by William Dennis. After the war, it was acquired by Joseph H. Borton, who extended the hotel and then built a large addition in 1892, in the French chateau style. The hotel was sold to Walter Buzby just after the turn of the twentieth century. Buzby hired Philadelphia architect Walter Smedley a fellow Quaker, to design a huge new six-story eastern wing, which was completed in 1906. It is the oldest portion still standing. In 1910, the 1892 Michigan Avenue west wing was demolished and replaced with a larger six-story wing, also designed by Smedley. In 1925, Buzby had Smedley design a huge ten-story rear wing, containing a new lobby and ballrooms, which would connect the eastern and western wings extending to the Boardwalk. In 1929, with Smedley's practice having closed, Buzby hired another Philadelphia Quaker firm, Price and Walton, to design a seven-story addition to the 1910 Michigan Avenue west wing, which extended it seventy feet toward the ocean, bringing it even with the 1906 wing. This gave the Dennis its current form.

In 1969, the Buzby family sold the Dennis for $4 million to Gary and Lewis Malamut, owners of the adjacent Shelburne Hotel. When they defaulted on the mortgage in 1975, the hotel was returned to the Buzby family. It was soon after foreclosed by the First National Bank of South Jersey.

Bally's Park Place (1979–2000)

On March 14, 1977, wealthy, flamboyant art dealer Reese Palley and local attorney and businessman Martin Blatt purchased the Marlborough-Blenheim from the White family. They intended to spend $35 million on renovations, preserving the Blenheim wing, while razing the Marlborough to make way for a modern casino hotel. Palley successfully got the Blenheim wing placed on the National Register of Historic Buildings. In June 1977, Bally Manufacturing, the world's largest producer of slot machines, leased the Marlborough-Blenheim from Palley and Blatt for 40 years, with an option for a further 100 years. On August 17, 1977, Bally announced that it had purchased the neighboring Dennis Hotel for $4 million from the First National Bank of South Jersey. On October 25, 1977, Josiah White IV, grandson of the Marlborough-Blenheim's founder, presided over the closure of that hotel, locking its front door.

After Bally took control of the two properties, it announced plans to raze all three hotel buildings - the Marlborough, the Blenheim, and the Dennis, despite protests, to make way for the new "Bally's Park Place Casino and Hotel", an $83 million casino/hotel designed by California-based Maxwell Starkman Associates. The new resort was to have a 39-story, octagonal hotel tower and a huge three-level podium, containing a 75,000 square-foot casino, along with other resort and convention facilities. However, in an effort to offset costs and open the casino as soon as possible, the Dennis Hotel was retained to serve as the temporary hotel for Bally's until a new tower could be built.

In November 1978, Bally demolished the Marlborough-Blenheim and quickly cleared the land to begin building Bally's Park Place Casino. On December 30, 1979, the casino opened with the newly renovated Dennis serving as its hotel. In 1989, Bally constructed a 750-room hotel tower in a modern style, with an exterior of light pink glass. On July 2, 1997, The Wild Wild West Casino opened as the second casino at Bally's.

Bally's Atlantic City (2000–present)

In 2000, Bally's Park Place changed its name and became Bally's Atlantic City. The adjacent Claridge Hotel and Casino was purchased and incorporated into Bally's in 2003, and was renamed the Claridge Tower. The casino in the Claridge Tower was named The Ridge. The casino was renovated in 2008 from a standard casino floor to an upscale lounge-casino.

In 2005, Harrah's Entertainment (later Caesars Entertainment) purchased Bally's along with Caesars. In 2008, Harrah's spent $38.5 million to purchase the row of shops between the Dennis Tower and the boardwalk, and then spent a further $23 million to demolish the shops and restore the open plaza, and to restore the facade of the Dennis Tower and renovate its rooms.

In 2012, The Ridge closed its gambling and food amenities. The tower's 500 hotel rooms continued to be used for Bally's guests until it was sold in 2013 to be reopened as the independent Claridge Hotel.

In October 2017, ownership of Bally's was transferred to Vici Properties as part of a corporate spin-off, and the property was leased back to Caesars Entertainment.

In April 2020, Twin River Worldwide Holdings (now Bally's Corporation) agreed to buy Bally's Atlantic City from Vici. The deal excluded the Wild Wild West Casino which contains a sports betting facility. Operations of that excluded part would be transferred to Caesars Atlantic City. Twin River also announced that they would acquire a license to give Bally's their own sports book, online sports betting, and I-Gaming. The sale was completed in November 2020.

Gaming

The casino at Bally's has over 83,000 sq ft (7,700 m) of gaming space with approximately 1100 slot machines. Table games include Blackjack, Baccarat, Craps, Roulette, and Pai Gow Poker. Specialty games and poker variations known as "Carnival Games" include Let it Ride, Mississippi Stud, 3-Card Poker, 4-Card Poker, Ultimate Texan Hold’em, and High Card Flush. Recent developments include games which combine the features of live table games with those of slot machines: The multi-player Roulette automatically spins the ball, but the bet and payout function is mostly handle by computerized video terminals for each player. A similar multi-player machine throws a pair of large craps dice. Bally's also has Bally Bet sportsbook which offers sports betting. As provided by local and state law, there are scattered areas where smoking is permitted, totaling 25% of the official gaming space. (Aside from this exception, smoking is banned by law throughout the rest of the casino and hotel). Under New Jersey law, persons under 21 years of age are not permitted to gamble. They may only pass through the main aisles of the casino when accompanied by someone over 21 years old to cross between hotel areas and exits, and may not stop or slow down to observe the games.

Up until February 2021, Bally's Atlantic City participated along with other Caesars Entertainment properties in the "Caesars Rewards" loyalty program for their players, guests, and other customers. Rewards were based on casino play, food/beverage/retail/hotel room/entertainment purchases, and other factors. There were four tiers of membership, increasing in status: Gold, Platinum, Diamond, and Seven Star.

After the sale of Bally's to Bally's Corporation, formerly Twin River Worldwide Holdings, Bally's has since transitioned to its own loyalty program — Bally Rewards.

Events

Sports

Boxing matches are held at the casino.

Hotel towers

Bally's Tower, Dennis Tower, Garden Tower

See also

• Gambling in New Jersey

References

1. Gurbir S. Grewal (May 22, 2019). "DGE Announces 1st Quarter 2019 Results" (PDF). State of New Jersey. Archived (PDF) from the original on October 17, 2020. Retrieved August 8, 2019.
2. "Bally's Atlantic City Hotel and Casino by Bally's Corporation". ballysac.com/. Archived from the original on 2022-03-15. Retrieved 2022-03-16.
3. Thomas, George E. "MARLBOROUGH HOTEL: HABS NO. NJ-863" (PDF). HISTORIC AMERICAN BUILDINGS SURVEY, National Park Service, U.S. Department of the Interior, Washington , D.C 20013. Archived (PDF) from the original on 2015-01-01. Retrieved 2015-01-01.
4. "Beach Skyscraper Open; Marlborough-Belnheim Open--Boardwalk Crowded", The New York Times, March 14, 1906, archived from the original on 2018-07-29, retrieved 2011-06-23
5. Thomas, George E. "Blenheim Hotel: HABS NO. NJ-864" (PDF). HISTORIC AMERICAN BUILDINGS SURVEY, National Park Service, U.S. Department of the Interior, Washington , D.C 20013. Archived (PDF) from the original on 2015-01-01. Retrieved 2015-01-01.
6. ^ HISTORIC AMERICAN BUILDINGS SURVEY Archived 2017-02-23 at the Wayback Machine
7. ^ Janson, Donald (1977-08-17). "Pinball and Slot-Machine Concern Plans to Purchase Another Hotel for Casino on Atlantic City Boardwalk". The New York Times. Archived from the original on 2020-12-05. Retrieved 2020-11-27.
8. Janson, Donald (1977-03-15). "Marlborough-Blenheim Acquired By Reese Palley to Set up a Casino". The New York Times. Archived from the original on 2020-12-04. Retrieved 2020-11-27.
9. Janson, Donald (1977-08-19). "President of Bally Company Says He Expects It to Get Casino License". The New York Times. Archived from the original on 2022-08-18. Retrieved 2020-11-27.
10. "Atlantic City Hotel Closing in 3 Weeks". The New York Times. 1977-10-06. Archived from the original on 2022-08-18. Retrieved 2020-11-27.
11. "Atlantic City: Growth vs. Grandeur". The New York Times. 1978-03-19. Archived from the original on 2022-08-18. Retrieved 2020-11-27.
12. "A.C.'s Dennis Hotel regains its luster". 21 August 2008. Archived from the original on 8 September 2023. Retrieved 27 November 2020.
13. "Fla. firm buys Claridge Hotel from Bally's in Atlantic City". NJ.com. 2013-10-29. Archived from the original on 2016-05-08. Retrieved 2016-04-18.
14. "Vici Properties Inc., completes spin-off from Caesars Entertainment Operating Company" (Press release). Vici Properties. October 6, 2017. Archived from the original on March 31, 2023. Retrieved March 19, 2018 – via NewsBank.
15. Form 424B4: Prospectus (Report). Vici Properties. February 2, 2018. pp. F-54. Archived from the original on March 19, 2018. Retrieved March 19, 2018 – via EDGAR.
16. Richard N. Velotta (November 18, 2020). "Caesars closes Bally's Atlantic City sale to Rhode Island company". Las Vegas Review-Journal. Archived from the original on 2020-11-19. Retrieved 2020-11-18.
17. "Bally's Corporation - Official". Ballysac.com. Archived from the original on 2022-03-15. Retrieved 2022-03-16.
18. "Carnival games". 15 October 2016. Archived from the original on 27 February 2024. Retrieved 10 February 2024.
19. "Players Club". Archived from the original on 2021-08-10. Retrieved 2021-08-10.
20. "Showtime boxing series returns to Bally's Friday". pressofatlanticcity.com. 19 January 2017. Archived from the original on 2019-03-25. Retrieved 2019-03-24.

External links

• Bally's Atlantic City
• Piccolo, Stephen. "Stephen Piccolo's Gaming in Atlantic City.... A History of Legalized Gambling in New Jersey" (PDF). ccgtcc.com.
• Schwartz, David G. "Castle in the Sand". Casino Connections. Archived from the original on 2007-03-11.

39°21′23.4″N 74°25′56.3″W / 39.356500°N 74.432306°W / 39.356500; -74.432306

v t e Atlantic City boardwalk
Casinos (North to South)	Ocean Hard Rock Resorts Bally's Caesars Tropicana
Former Casinos (North to South)	Sands Trump Plaza Trump World's Fair Atlantic Club
Shopping Centers (North to South)	ACX1 Studios The Quarter
Attractions (North to South)	Atlantic City Historical Museum Steel Pier Ripley's Believe It or Not! New Jersey Korean War Veterans Memorial Boardwalk Hall
Transportation	Rolling chairs Tram cars Ocean Pier Railway
Hotels (North to South)	Showboat Flagship Resort Atlantic Palace The Claridge The Chelsea
Former landmarks (North to South)	Garden Pier

• Casinos in Atlantic City, New Jersey
• Casinos completed in 1979
• Hotel buildings completed in 1979
• Hotels established in 1979
• Skyscraper hotels in Atlantic City, New Jersey
• Boxing venues in Atlantic City, New Jersey
• Caesars Entertainment
• 1979 establishments in New Jersey
• Casino hotels