 | |
| Company type | Private |
|---|---|
| Industry | Apparel |
| Founder | Carol Skoufis |
| Headquarters | Melbourne, VIC, Australia |
| Area served | Worldwide |
| Key people | Basil Artemides (CEO) |
| Products | Clothing, accessories |
| Number of employees | 30-50 |
| Website | www |
Bardot is an Australian fashion brand headquartered in Melbourne, Victoria. Founded by Carol Skoufis in 1996, the brand started as a brick and mortar store on Bridge Road in Melbourne. The brand now operates globally, predominantly, in Australia and the US women's wear clothing market. In 2004, Bardot also launched a children's occasion wear clothing line called Bardot Junior.
Bardot designs the garments in-house in collaboration with local manufacturers and artisans, pattern-makers and machinists alongside Carol Skoufis as its creative director.
After voluntary administration and later re-purchase of the company by the brand's original founders, Bardot now operates as an entirely online retailer and wholesaler.
History
Bardot has experienced significant changes amidst an uncertain time for the fashion industry. After 23 years as a major bricks-and-mortar retailer with 72 stores across Australia and employing about 800 staff, Bardot fell into voluntary administration in November 2019. However, following the brand's re-purchase by its original founder and co-founder – Carol Skoufis and Basil Artemides, Bardot has announced a relaunch as an entirely online retailer in 2020. This move was made to improve brand's online presence, expand its international wholesale business, reduce its operating costs and be free from the constraints of managing a large retail network.
The brand is now producing sustainable designs and adopting sustainable practices, such as using bio-based materials and recycling fabric.
Operations
Internationally, Bardot operates a larger wholesale footprint than Australia, particularly in the US. The brand supplies to department stores such as Nordstroms, Bloomingdale's, and Dillard's, and online retailer Revolve.
The brand is stocked in department stores across Canada, UK and European wholesalers such as ASOS and Next. Within Australia, the brand is stocked at multiple retailers including David Jones, Myer and The Iconic.
References
- "Bardot Pty, Ltd. in Abbotsford | Online-store Bardot Pty, Ltd. Abbotsford (Australia)". 3486-au.all.biz. Retrieved 2024-07-06.
- "Bardot to close 58 stores, cull 530 jobs". Australian Financial Review. 2020-01-09. Retrieved 2024-07-06.
- ^ ""Pretty remarkable": Bardot comeback goes global - Ragtrader". www.ragtrader.com.au. Retrieved 2024-07-06.
- "Bardot Ladies Clothing & Accessories | Bardot". www.usa.bardot.com. Retrieved 2024-07-06.
- "The Aussie Brands You Need To Have On Your Radar Right Now". ELLE. 2024-07-29. Retrieved 2024-08-15.
- ^ Burke, Cait (2020-05-05). "Australian fashion brand Bardot has returned, this time as an exclusively online retailer". Fashion Journal. Retrieved 2024-07-06.
- "Womenswear retailer Bardot joins fashion victims". Australian Financial Review. 2019-11-28. Retrieved 2024-08-15.
- Carey, Alexis (March 10, 2020). "Analysis reveals failed retailers to blame for own collapse". News.com.au. Retrieved July 7, 2024.
- Hope, Zach (2019-11-28). "Popular women's fashion brand Bardot enters voluntary administration". The Sydney Morning Herald. Retrieved 2024-07-06.
- Blake, Dean (2020-05-07). "Bardot reborn as premium pureplay fashion". Inside Retail Australia. Retrieved 2024-08-15.
- Boseley, Matilda (2021-10-18). "Ethical fashion report collars Australian brands over environment and workers' rights". The Guardian. ISSN 0261-3077. Retrieved 2024-07-06.
- "Bardot has cancelled "all work in progress and future orders" of this dress - Ragtrader". www.ragtrader.com.au. Retrieved 2024-08-15.
- https://www.revolveclothing.com.au