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Bench (Philippine clothing brand)

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(Redirected from Bench clothing company) Philippine retail brand For the British clothing brand, see Bench (British clothing brand).For the company which owns Bench, see Suyen Corporation.

Bench
Store branch at a mall in Pulilan, Bulacan
Product typeApparel
OwnerSuyen Corporation
CountryPhilippines
IntroducedAugust 3, 1987; 37 years ago (August 3, 1987)
MarketsAsia, North America, Oceania
Websiteshop.bench.com.ph

Bench (stylized as bench/ or BENCH/) is a Philippine clothing and lifestyle brand owned by Suyen Corporation. They sell a range of clothing including casualwear, underwear, and sportswear, as well as bags, accessories, footwear, and fragrances.

History

Bench was established in 1987 by Ben Chan. Its first outlet was a small store selling men's t-shirts in an outlet of the SM Department Store (now SM Store). In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.

The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.

In 2017, the first Bench Design Awards, a fashion design competition for young designers, was held.

A Bench outlet store, 2018

The first Bench Cafe, named after the clothing line, opened in January 2018.

References

  1. ^ Dumlao-Abadilla, Doris (December 3, 2018). "Globalizing corporate Philippines". business.inquirer.net. Philippine Daily Inquirer. Retrieved September 29, 2019.
  2. ^ "Business Talk with Ben Chan of BENCH/". Philippine Primer. October 9, 2017. Retrieved January 30, 2020.
  3. "Ben Chan elevates local to global". The Philippine Star. September 14, 2017. Retrieved April 23, 2023.
  4. Domingo, Katrina (January 16, 2018). "Bench boss Chan raises bet on restaurants". ABS-CBN News. Retrieved April 23, 2023.

External links

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