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BioFoodLab

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Health food snacks producer
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BioFoodLab
Company typePrivate
IndustryFood
FoundedFebruary 2012
FounderElena Shifrina
HeadquartersMoscow, Russia
Key peopleElena Shifrina, CEO
Number of employees125 (2019)
Websitewww.biofoodlab.com

BioFoodLab is a Russian company founded in 2012 that develops and markets health food snacks under several brand names, including its leading brand, "Bite." BioFoodLab was founded by Elena Shifrina, a Skoltech MBA and Regent's Business School London graduate. BioFoodLab is acknowledged as Russia's leading producer of healthy snacks and distributes over 100 products in 14 countries, including Japan, the United Arab Emirates, United Kingdom, Singapore, and China.

Corporate history

BioFoodLab is reported to produce more than 100 products and reported revenue of over 1.5 billion rubles ($20 million) in 2020. According to Nielsen Corporation, BioFoodLab holds a 39-percent market share in the fruit-and-nut bar category in Russia. Its "Bite" brand has been referred to as the creator and driver of Russia's fruit-and-nut snack bar market.

BioFoodLab was founded in 2012 with a focus on the fruit-and-nut bar category.

In 2013, Forbes Russia named BioFoodLab the startup of the year. At the time, the company had just three employees and produced only five flavors of its fruit-and-nut health bars. In 2015, the Government of Moscow selected the company as project of the year in its "Made in Moscow" competition. In 2016, the Russian Export Center, a state export-support institution founded as part of the Russian state development corporation VEB.RF, named BioFoodLab Russia's exporter of the year.

In 2017, BioFoodLab announced plans to expand to Asia, with India and China highlighted as priority markets. In 2018, the company received venture capital investment from Russian billionaires Alexander Abramov and Aleksander Frolov. In 2020, Euromonitor named BioFoodLab a snack brand leader in the naturally healthy packaged food segment. It also listed its oat crackers among the most popular traditional snacks with a healthier positioning on the Russian market.

In March 2021, BioFoodLab signed an exclusive distribution agreement in the United Arab Emirates with the Abu Dhabi Securities Exchange-listed Foodco, formerly the Abu Dhabi National Foodstuff Company. The company also announced that it will begin selling plant-based burgers in Russia. In April 2021, the California-based wellness retailer, iHerb announced that it will begin selling BioFoodLab fruit-and-nut bars in the United States.

References

  1. ООО "Биофудлаб" (Report). Rusprofile. January 2019.
  2. "Russian company bites into healthy eating trend". CNN Business. October 25, 2017. Retrieved May 14, 2021.
  3. Jordan, Robert (August 9, 2017). "Former model's Biofood bars are the new face of Russia's health food industry". bne Intellinews. Retrieved May 15, 2021.
  4. ^ Aris, Ben (November 12, 2020). "Russian Health Food Startup Soars During Pandemic". The Moscow Times. Retrieved December 14, 2020.
  5. Shuktomova, Lidia (May 2017). "Обзор российского рынка снековых батончиков в 2016 году". Euromonitor International. Retrieved August 5, 2021.
  6. "В России очень мало качественных производств продуктов питания". Official Site of the Mayor of Moscow. October 14, 2020. Retrieved July 28, 2021.
  7. Łacińska, Maria (April 10, 2018). "В России очень мало качественных производств продуктов питания". vc.ru. Retrieved May 15, 2021.
  8. ^ Sinitsyna, Irina (December 17, 2017). "Совладельцы Evraz Александр Абрамов и Александр Фролов займутся снеками". Vedomosti. Retrieved December 14, 2020.
  9. Ponamoreva, Elena (April 13, 2020). "Рынок снеков в России". Trend Laboratory. Retrieved August 5, 2021.
  10. Lapshin, Andrei (July 1, 2014). "Здоровая модель: Как бывшая модель зарабатывает на интересе к здоровой еде". Kommersant. Retrieved May 14, 2021.
  11. ^ Tok, Anna (April 30, 2021). "В ритме Елены Шифриной". RBC. Retrieved May 15, 2021.
  12. "BioFoodLab: Зарабатывать миллионы на правильном питании". Теперь Я Босс!. December 6, 2019. TV Channel Friday!.
  13. "MadeInRussia: BioFoodLab". Российский экспортный центр. 2017. Retrieved May 15, 2021.
  14. Wan, Lester (June 27, 2021). "China and India key targets for all-natural Russian snack bar firm". Food Navigator Asia. Retrieved November 15, 2017.
  15. "Naturally Healthy Packaged Food in Russia". Euromonitor International. February 2020. Retrieved May 15, 2021.
  16. Sheremet, Marina (June 2020). "Динамика мирового и российского рынка здоровых снеков в 2020 году". Euromonitor International. Retrieved August 5, 2021.
  17. "Foodco National Foodstuff PJSC signs exclusive distribution agreement with BioFoodLab in UAE". Abu Dhabi Securities Exchange. March 29, 2021. Retrieved July 27, 2021.
  18. "From Russia with lunch: Moscow model brings healthy snacks to Abu Dhabi". Arab News. March 20, 2021. Retrieved July 28, 2021.
  19. "BioFoodLab запускает в этом году производство растительных бургеров, линейку альтернативного молока и готовых завтраков". Dairy News. July 14, 2021. Retrieved July 27, 2021.
  20. "Внедрение маркировки БАДов, как обезопасить население от фальсификата". Ekho Moskvy. April 7, 2021. Retrieved April 7, 2021.

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