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Bizarre Creations Limited

Formerly	Raising Hell Software Limited (1988–1994)
Company type	Subsidiary
Industry	Video games
Founded	1988; 36 years ago (1988)
Founder	Martyn Chudley
Defunct	February 18, 2011; 13 years ago (2011-02-18)
Fate	Dissolved
Successor	Lucid Games
Headquarters	Liverpool, England
Key people	Martyn Chudley (managing director) Brian Woodhouse (studio head)
Products	Formula One series Geometry Wars series Project Gotham Racing series
Number of employees	200 (2011)
Parent	Microsoft Game Studios (minority stake, 2001–2007) Activision (2007–2011)
Website

Bizarre Creations Limited was a British video game development studio based in Liverpool, best known for their racing titles Metropolis Street Racer (Dreamcast) and the follow-up Project Gotham Racing series (Xbox, Xbox 360, mobile phones and Zune HD). The company has also developed games in other genres, including the Geometry Wars arcade series, plus the third-person shooters Fur Fighters and The Club. Bizarre Creations was acquired by publisher Activision in 2007, and subsequently completed its racer Blur in May 2010.

On 20 January 2011, Activision announced Bizarre Creations would close, and later confirmed the date. Bizarre marked the closure by releasing a retrospective video of its work.

History

Bizarre Creations started as Raising Hell Software, founded by Martyn Chudley. Sega scorned "Hell", and the company went nameless for a short time. In 1994, a pending submission to Psygnosis/Sony forced the decision of a new name. The founder tentatively left "Weird Concepts" on the submission documentation. Then a staff member used Microsoft Word's thesaurus, and "Bizarre Creations" stuck.

The Bizarre Creations team was initially five strong, and worked on a concept project called "Slaughter". After seeing the demo, Psygnosis signed the team onto Formula 1 for PlayStation. Formula 1 went on to become the best-selling game in Europe in 1996.

On 26 September 2007, publisher Activision acquired Bizarre Creations for $107.4m; $67.4m immediately payable with a further $40m contingent hitting certain goals over a 5-year period.

Activision announced that Project Gotham Racing 4 would be Bizarre Creations' last game for Microsoft Game Studios, and Microsoft did retain the rights for the Project Gotham Racing franchise.

On 16 November 2010, Activision announced it was considering closing Bizarre and "exploring our options regarding the future of the studio, including a potential sale of the business". Activision later stated that no buyer could be found and that the studio would close. The studio would conclude with a two minute farewell video, put together by in-house editor Eamon Urtone.

Pete Collier, Ben Ward and Stephen Cakebread of Bizarre Creations founded mobile game developer Hogrocket in 2011, and shut it down the following year. A week after the closure of the studio, many former employees went on to found Lucid Games, which continued development on the Geometry Wars franchise, among various other ventures.

Games developed

Cancelled Games

• Blur 2

References

1. "Former members of Bizarre Creations found a new studio". Gamerant. 25 February 2011. Retrieved 26 October 2021.
2. ^ Yin-Poole, Wesley (18 February 2011). "Bizarre says goodbye with farewell video". Eurogamer.
3. "Hello Activision! Bizarre to spearhead exciting new projects..." Bizarre Creations. 26 September 2007. Archived from the original on 5 October 2007.
4. "Bizarre Creations for Activision_Blizzard (ATVI)". Wikinvest.com. Archived from the original on 21 September 2013. Retrieved 3 November 2016.
5. Parfitt, Ben (26 September 2007). "Activision buys Bizarre". Develop. Archived from the original on 12 October 2007.
6. Van Autrijve, Rainier (16 November 2010). "Activision Looking To Close Or Sell Bizarre Creations". WorthPlaying.
7. Dutton, Fred (19 January 2011). "Activision finalises Bizarre closure News". Eurogamer. Retrieved 15 May 2011.
8. Chalk, Andy (18 February 2011). "Bizarre Creations Says a Video Goodbye". The Escapist.
9. Mattas, Jeff (18 February 2011). "Bizarre Creations Video Editor Makes Beautiful Farewell Clip". Shacknews.
10. Urtone, Eamon (17 February 2011). Farewell Bizarre...it's been an absolute pleasure! (Video) – via Vimeo.
11. Rose, Mike (23 November 2012). "UK indie studio Hogrocket closes down". Gamasutra.
12. Martin, Matt (25 February 2011). "Former Bizarre Creations staff form Lucid Games". GamesIndustry.biz. Archived from the original on 3 March 2021. Retrieved 7 December 2021.
13. "James Bond 007: Bloodstone confirmed". GameSpot. 16 July 2010. Archived from the original on 7 November 2012. Retrieved 16 July 2010.
14. "Blur 2 (Bizarre Creations) [Cancelled – Xbox 360, PS3, PC]". Unseen64. 19 October 2020. Retrieved 11 June 2024.

External links

• "Official website". Archived from the original on 16 July 2011.

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