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Pop-Tarts Bowl
Stadium	Camping World Stadium
Location	Orlando, Florida
Previous stadiums	Joe Robbie Stadium (1990–2000)
Previous locations	Miami Gardens, Florida (1990–2000)
Operated	1990–present
Championship affiliation	Bowl Coalition (1992)
Conference tie-ins	ACC, Big 12
Previous conference tie-ins	Big Ten, Big East
Payout	US$6,071,760 (2019)
Sponsors
Blockbuster (1990–1993) Carquest (1994–1997) MicronPC (1998–2000) Florida Tourism (2001) Mazda (2002–2003) Champs Sports (2004–2011) Russell Athletic (2012–2016) Camping World (2017–2019) Kellogg's / Kellanova (2020–present)
Former names
Sunshine Classic (1990, working title) Blockbuster Bowl (1990–1993) Carquest Bowl (1994–1997) MicronPC Bowl (1998) MicronPC.com Bowl (1999–2000) Visit Florida Tangerine Bowl (2001) Mazda Tangerine Bowl (2002–2003) Champs Sports Bowl (2004–2011) Russell Athletic Bowl (2012–2016) Camping World Bowl (2017–2019) Cheez-It Bowl (2020–2022)
2023 matchup
NC State vs. Kansas State (Kansas State 28–19)
2024 matchup
Iowa State vs. Miami (FL) (December 28, 2024)

The Pop-Tarts Bowl is an annual college football bowl game that is played in Orlando, Florida, at Camping World Stadium. Originally commissioned as the Sunshine Classic, it has undergone many name changes due to sponsorship rights. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Citrus Bowl and the Florida Classic. It was first played in 1990 in Miami Gardens, Florida, before moving to Orlando in 2001. The game has tie-ins with the Atlantic Coast Conference (ACC) and Big 12 Conference. In the College Football Playoff (CFP) era, the bowl seeks to match the top non-CFP selection from the ACC (inclusive of Notre Dame) against the second non-CFP selection from the Big 12.

Since 2020, the bowl has been sponsored by Kellanova (known as Kellogg's until October 2023) through its Cheez-It and Pop-Tarts brands.

History

The bowl was founded in 1990 by Raycom and was originally played at Joe Robbie Stadium outside the city of Miami. It was formed as the Sunshine Football Classic, but due to corporate title sponsorships, was never contested under this name, nor even referred to as such except during brief intervals between corporate sponsors. During its Miami existence, it successively went by the names Blockbuster Bowl (three editions), CarQuest Bowl (five editions), and the MicronPC Bowl (three editions).

In 2001, the bowl changed hands, and was relocated to Orlando. The bowl was played three times as the Tangerine Bowl, a historical moniker that was the original title of the Citrus Bowl. Foot Locker, the parent company of Champs Sports, purchased naming rights in 2004, naming it the Champs Sports Bowl, under which eight games were played. In early 2012, naming rights were bought by Russell Athletic; five games were played as the Russell Athletic Bowl. In early 2017, Camping World became the title sponsor of the game through 2019; three editions were staged as the Camping World Bowl, concluding with the 30th playing of the bowl. In May 2020, Kellogg's signed on as the new sponsor of the game, naming the game the Cheez-It Bowl, after the company's brand of snack crackers.

In May 2023, it was announced that the Pop-Tarts brand of Kellogg's would be featured in the new name for the bowl, the Pop-Tarts Bowl. In October 2023, Kellogg's split into two entities, with the non-cereal part (which owns Pop-Tarts) taking the new name "Kellanova". The new trophy for the bowl was unveiled in December and features two slots for Pop-Tarts atop a metallic football. The mascot, named "Strawberry", is a large anthropomorphic Pop-Tart that was deemed the "first-ever edible mascot"; it was lowered into a giant toaster and presented for players to eat after the game, having been replaced by an edible replica. For the 2024 game, the bowl held a fan vote of three flavors: Cinnamon Roll, Hot Fudge Sundae, and Wild Berry. Cinnamon Roll was declared the winner on December 6. The 2024 trophy will also be a functional toaster, manufactured by GE Appliances, with a weight of 77 pounds.

Miami

The bowl arose from a desire to hold a second bowl game in the Miami area. It was to be an accompaniment to the traditional Orange Bowl, showcasing the brand new stadium in the area that was built in 1987. The Orange Bowl game was still being played in the aging old stadium, whereas this new game would be played in the new stadium.

Miami Dolphins owner Wayne Huizenga quickly joined forces with bowl organizers and brought in Blockbuster Video, which he owned, as title sponsor. The inaugural game, played on December 28, 1990, pitted Florida State and Penn State, and two legendary coaches, Bobby Bowden versus Joe Paterno in front of over 74,000 at Joe Robbie Stadium. Subsequent games were unable to match the success of the first, even though the bowl was moved to the more prestigious New Year's Day slot in 1993.

In 1994, CarQuest Auto Parts became the title sponsor after Huizenga sold Blockbuster Video to Viacom. The New Year's Day experiment was short lived as the organizers of the more established Orange Bowl received permission to move their game into Joe Robbie Stadium beginning in 1996. That bumped the Carquest Bowl back to the less-desirable December date. After the 2000 playing, Florida Citrus Sports took over the game and moved it to Orlando.

Before gaining Blockbuster Entertainment as the corporate sponsor for the inaugural event, the game was tentatively referred to as the Sunshine Classic.

Orlando

From 2006 to 2010, the bowl matched teams from the Atlantic Coast Conference (ACC) and the Big Ten Conference. Under the terms of a television deal signed with ESPN in 2006, the bowl was to be held after Christmas Day from 2006 onward, and be shown on ESPN in prime time. The change was made to move the game from the less-desirable pre-Christmas date utilized from 2001 to 2004.

From 2005 to 2009, the stadium faced challenges in preparing the stadium for two bowl games in less than one week (the Citrus Bowl is traditionally held New Year's Day). This was also in part due to the Florida high school football championship games being held at the stadium shortly before the bowls. In 2009, rainy weather turned the stadium's grass field into a muddy, sloppy, quagmire for both bowl games. In 2010, the stadium switched to artificial turf, facilitating the quick turnaround necessary.

In 2009, the bowl announced that the Big East was to be one of the tie-in conferences for four years starting in 2010, with the bowl having the option of selecting Notre Dame once during the four years. In October 2009, the bowl announced that they had extended their agreement with the ACC for the same term. The game would match the third pick from the ACC against the second selection from the Big East. The previous agreement had matched the 4th pick from the ACC against the 4th or 5th pick from the Big Ten. ACC and Big East teams subsequently met in the 2010 through 2013 games, except for 2011 when Notre Dame was selected (as permitted in the agreement with the Big East) and in 2013 when the Louisville Cardinals of the American Athletic Conference were selected ("The American" became the football successor to the Big East in 2013).

Since 2014, the game features the second pick from the ACC after the New Year's Six bowls make their picks—usually the losing team from the ACC Football Championship Game, or one of the division runners-up—against the third pick from the Big 12.

Game results

Note: the bowl has twice adopted naming that was previously used by games with a different lineage.

• For earlier bowl games known as the Tangerine Bowl, see Tangerine Bowl (1947–1982)
• For earlier bowl games known as the Cheez-It Bowl, see Cheez-It Bowl (2018–2019)

All rankings are taken from the AP Poll prior to the game being played.

Source:

Games 1–11 played in Miami Gardens, Florida

Games 12–present played in Orlando, Florida

MVPs

Most appearances

Updated for the December 2024 edition (35 games, 70 total appearances).

Teams with multiple appearances

† December 2024 participant

Teams with a single appearance

Won (10): Alabama, Baylor, Illinois, Kansas State, Louisville, Maryland, Pittsburgh, South Carolina, Stanford, Texas Tech
Lost (6): Arkansas, Kansas, Michigan State, Minnesota, Purdue, Rutgers

Duke and Wake Forest are the only current ACC members yet to appeared in this bowl. Former member Maryland and future member Stanford also played in the bowl, but Cal and SMU have not.

Appearances by conference

Updated for the December 2024 edition (35 games, 70 total appearances).

† December 2024 participant

• Games marked with an asterisk (*) were played in January of the following calendar year.
• The American record includes appearances of the Big East Conference, as The American retains the charter of the original Big East, following its 2013 realignment. Teams representing the Big East appeared in nine games, compiling a 4–5 record.
• The Big Eight Conference dissolved after the 1995 season.
• Independents: Penn State (1990, 1992), Florida State (1990), Notre Dame (2011, 2019)

Game records

Source:

Media coverage

The bowl was televised by Raycom in its inaugural year, followed by CBS Sports (four editions), TBS (six editions), and ESPN since 2001.

Notes

1. ^ Not to be confused with the earlier Cheez-It Bowl (2018–2019).
2. Due to the COVID-19 pandemic, there was no reported attendance at the 2020 game.

References

1. "2019 Bowl Schedule". collegefootballpoll.com. Retrieved December 13, 2019.
2. ^ "The Making of a Blockbuster: How Wayne Huizenga Built a Sports and Entertainment Empire from Trash, Grit, and Videotape". Wiley. 1997. ISBN 978-0-471-15903-2. Retrieved 2008-01-01.
3. "Russell Athletic Bowl History". RussellAthleticBowl.com. Archived from the original on 29 December 2016. Retrieved 28 December 2016.
4. "CAMPING WORLD SIGNS ON AS TITLE SPONSOR OF ORLANDO BOWL". campingworldbowl.com. April 11, 2017. Retrieved December 24, 2017.
5. "About". campingworldbowl.com. 2017. Retrieved December 24, 2017.
6. "Cheez-It® Heads To Orlando To Join Florida Citrus Sports Beginning With 2020 Season". cheezitbowl.com. May 27, 2020. Archived from the original on September 28, 2020. Retrieved May 27, 2020.
7. "Pop-Tarts® Intercepts College Football Fandom With First-Ever Pop-Tarts Bowl". kelloggcompany.com (Press release). PR Newswire. May 31, 2023.
8. Oguh, Chibuike; Vanaik, Granth (October 2, 2023). "Kellanova, WK Kellogg shares slump on first day after spinoff". Reuters.
9. Rasmussen, Karl (December 28, 2023). "Pop-Tarts Bowl Unveiled New Mascot Using Giant Toaster at Midfield". Sports Illustrated. Retrieved December 30, 2023.
10. Chery, Samantha (December 29, 2023). "How Strawberry, the Pop-Tarts Bowl mascot, took over the internet". The Washington Post. Retrieved December 30, 2023.
11. Evans, Jace (December 28, 2023). "Kansas State celebrates Pop-Tarts Bowl win by eating Pop-Tarts mascot". USA Today. Retrieved December 30, 2023.
12. "The Pop-Tarts Bowl picked the worst flavor possible for its new creepy mascot". For The Win. 2024-12-04. Retrieved 2024-12-11.
13. "Pop-Tarts will send another edible mascot to 'mouth heaven' at bowl game". Marketing Dive. Retrieved 2024-12-11.
14. Weisholtz, Drew (2024-12-04). "Fan-favorite flavor revealed as Pop-Tarts Bowl's third mascot that will return to shelves". NBC 6 South Florida. Retrieved 2024-12-16.
15. Phillips, Ryan (2024-12-15). "Pop-Tarts Bowl Unveils New Trophy That Includes Working Toaster". Sports Illustrated. Retrieved 2024-12-16.
16. Adelson, Andrea (October 7, 2009). "College football: ACC improves deal with Champs Sports Bowl; will send No. 3 team to Orlando beginning in 2010". OrlandoSentinel.com. Archived from the original on October 9, 2009 – via Wayback Machine.
17. "2020 Cheez-It Bowl Game Notes" (PDF). OKState.com.
18. "Game Scores". cheezitbowl.com. December 29, 2022.
19. @CheezItBowl (December 29, 2022). "Congratulations to the 2022 #CheezItBowl MVP, @jordantrav13!" (Tweet). Retrieved December 29, 2022 – via Twitter.
20. @DScottFritchen (December 28, 2023). "The moment Avery Johnson is named Pop-Tarts Bowl MVP" (Tweet). Retrieved December 28, 2023 – via Twitter.
21. "Game Records". Cheez-It Bowl Game Day Program. University Sports Publications Co. Florida Citrus Sports. December 2020. pp. 20, 23. Retrieved December 27, 2020 – via publogix.com.

Further reading

• DeGeorge, Gail (1995). The Making of a Blockbuster: How Wayne Huizenga Built a Sports and Entertainment Empire from Trash, Grit and Videotape. John Wiley & Sons. ISBN 978-0-471-12269-2.

External links

• Official website

v t e Kellanova
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Products and brands	Current Cereals All-Bran Apple Jacks Bran Buds Chocos Cocoa Krispies/Coco Pops Complete Wheat Bran Flakes Corn Flakes Corn Pops Country Store Cracklin' Oat Bran Crispix Crunchy Nut Froot Loops Frosted Flakes/Frosties Frosted Mini-Wheats Fruit 'n Fibre Honey Loops Just Right Krave Nutri-Grain Raisin Bran Raisin Wheats Rice Krispies Special K Crackers Carr's (US) Cheez-It Club Crackers Other Eggo Gardenburger Pop-Tarts Pringles Rice Krispies Treats Rxbar Past Chachos Cruncheroos Cinnamon Crunch Crispix Disney Mickey's Magix Hunny B's Hydrox/Droxies Keebler Company Chips Deluxe E.L. Fudge Famous Amos Vienna Fingers Kream Krunch Mini Swirlz Mother's Cookies Pep Product 19 Puffa Puffa Rice Ricicles Start Sunshine Biscuits Smorz Wheatables
People	John Harvey Kellogg Will Keith Kellogg
Sponsorships	Tony the Tiger Sun Bowl (2019–2023) Pop-Tarts Bowl (2020–) Cheez-It Citrus Bowl (2023–)
Related	Cereal for Dinner WK Kellogg Co W. K. Kellogg Foundation Snap, Crackle and Pop Tony the Tiger Toucan Sam Kellogg's Cereal City USA 2021 Kellogg's strike Unfrosted
Category Commons

• Pop-Tarts Bowl
• College football bowls
• American football competitions in Orlando, Florida
• Recurring sporting events established in 1990
• 1990 establishments in Florida