| Boursin | |
|---|---|
 | |
| Country of origin | France |
| Region, town | Normandy |
| Source of milk | Cows |
| Pasteurised | Yes |
| Texture | Soft |
| Certification | None |
 Related media on Commons | |
Boursin is a brand of soft creamy cheese available in various flavours, with a flavour and texture similar to cream cheese.
The first Boursin flavour, garlic and fine herbs, was created in 1957 by François Boursin, a cheese maker from Normandy. Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France.
Boursin cheese was first developed in Normandy, and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, who sold it to Groupe Bel in November 2007 for €400 million.
Advertising
The brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time. In 1972 their advertising slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin") was launched. This slogan was later modified to "Du pain, du Boursin, on est bien" ("Some bread, some Boursin, we are good.")
See also
References
- "Boursin History". Boursin.com. Retrieved 22 August 2020.
- "Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18
- "Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" Archived 2011-07-08 at the Wayback Machine from BrandsTell, accessed 2009-05-31
- ^ "Het Verhaal Van Boursin". Boursin Verse Roomkaas (in Dutch).
- "Brand slogan". Boursin.fr.
Du pain, du Boursin®, on est bien !