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Bounce TV

Type	Digital broadcast television network (general entertainment programming)
Country	United States
Broadcast area	Nationwide via OTA digital television (81% U.S. coverage)
Affiliates	See List of affiliates
Headquarters	Atlanta, Georgia
Programming
Language(s)	English
Picture format	1080i (HDTV) (downconverted to 480i and transmitted in either 16:9 widescreen or 4:3 letterbox)
Ownership
Owner	Scripps Networks, LLC (E. W. Scripps Company)
Parent	Bounce Media, LLC
Key people	Ryan Glover (president) Jonathan Katz (COO)
History
Launched	September 26, 2011; 13 years ago (2011-09-26)
Links
Website	www.bouncetv.com

Bounce TV is an American digital broadcast television network owned by Scripps Networks, a subsidiary of E. W. Scripps Company. It launched on September 26, 2011, and was promoted as "the first 24/7 digital multicast broadcast network created to target African Americans". Bounce features a mix of original and acquired programming geared toward African Americans between 25 and 54 years of age.

The network has affiliates with terrestrial television and television station in many media markets through digital subchannels. It is also available on the digital cable tiers of select cable providers at the discretion of local affiliates, as well as on Dish Network, DirecTV and Frndly TV.

History

Founding and launch

The founding group and initial ownership team included Martin Luther King III; former mayor of Atlanta, Georgia and ambassador of the United States to the United Nations Andrew Young and his son Andrew "Bo" Young III; and Rob Hardy and Will Packer, co-founders of Rainforest Films, a top African-American production company. Spearheading the network's creation were former Turner Broadcasting System executives Jonathan Katz and Ryan Glover with the pair having previously worked together with Tyler Perry to produce a number of high-order African-American sitcoms for TBS. Currently, Glover is president of Bounce TV and Katz is Chief Operating Officer. The "Bounce TV" name was chosen as a branding avenue to signify that the network is "going somewhere with energy".

The network formally launched on September 26, 2011 at 12:00 p.m. Eastern Time Zone, with the 1978 musical film The Wiz as its inaugural broadcast followed by A Raisin in the Sun with Do the Right Thing in primetime. The movie in primetime on the second day was Spike Lee's School Daze. This would be followed two days later with its first sports telecast, Central Intercollegiate Athletic Association football.

In 2012, Bounce began airing original programming. Its first was the documentary Dr. Martin Luther King, Jr.: A Historical Perspective on January 16, 2012, in observance of Martin Luther King Jr. Day. On June 18, 2012, Bounce premiered the sitcom Family Time, and the stand-up comedy series Uptown Comic.

The network acquired its first sitcoms in January 2015. It acquired the rights to four series through deals with Warner Bros. Television Studios (The Parent 'Hood and Roc), The Carsey–Warner Company (A Different World), CBS Television Distribution/Big Ticket Entertainment (Judge Joe Brown), 20th Television (The Hughleys) and Trifecta Entertainment & Media (Judge Faith). The 1990s CBS series Cosby was immediately removed from Bounce's schedule on July 7, 2015 after Bill Cosby's past admissions about his sexual assault allegations were publicized.

Bounce would premiere several notable original programs and tent-pole event broadcasts in 2016. On Friday, January 29, the network broadcast the 24th Annual Trumpet Awards; which honored history-making individuals. On March 6, 2016, Bounce debuted its original primetime soap, Saints & Sinners. The series premiere was watched in 1.3 million viewers, making it Bounce TV's most-watched program at the time. The network's first primetime news magazine, Ed Gordon, was announced in late June 2016, and premiered on Tuesday, September 13.

Scripps ownership

On October 2, 2017, E. W. Scripps Company purchased Bounce TV, along with Katz Broadcasting's three other networks. A list of 2019 Nielsen Media Research ratings published by Variety indicated that Bounce averaged 275,000 viewers in prime time, down 1% from the 2018 average.

Bounce and sister channel Grit TV were added to DirecTV on September 1, 2022.

On April 23, 2024, it was reported that Scripps is looking to sell Bounce TV.

Programming

Bounce TV features programming geared toward an African-American audience that skews older than the demographic of most cable networks (such as rival cable network BET); primarily adults between the ages of 25 and 54. The network's main programming features a mix of scripted series reruns and feature film telecasts. Unlike most digital multicast services (particularly with the January 2015 shutdown of Localish, which mainly carried first-run content), Bounce also produces its own original programming. The network has produced inspirational and music programming, documentaries, scripted comedies and dramas, films, and specials.

Sports

Shortly before its launch, Bounce TV reached an agreement with the Central Intercollegiate Athletic Association (a league that includes several historically black colleges and universities) to acquire the television rights to broadcast its American football and basketball games; the telecasts were produced by Urban Sports Entertainment Group. The first sports broadcast on Bounce TV aired on September 28, 2011, a college football game between Bowie State University and Virginia Union University. Bounce's HBCU-centered sports programming expanded in 2013 before ceasing prior to the 2014 season (with Aspire acquiring the rights to some of the HBCU football telecasts).

On May 7, 2015, Bounce TV announced that they would be airing live boxing events from Premier Boxing Champions under the title: PBC: The Next Round.

List of programs broadcast by Bounce TV

Current programming

Original

• Finding Happy
• Johnson
• Mann & Wife
• Mind Your Business

Syndicated

• The Bernie Mac Show
• Couples Court with the Cutlers
• Hot Bench
• Inspiration Ministries Campmeeting
• In the Heat of the Night
• The Jennifer Hudson Show
• Karamo
• Lauren Lake's Paternity Court
• Personal Injury Court
• Sherri
• Someone They Knew with Tamron Hall
• Superior Donuts
• Tamron Hall

Former programming

Original

• Act Your Age
• Bounce Celebrates Black History
• Dying to Be Famous
• Ed Gordon
• Family Time
• Grown Folks
• In the Cut
• Last Call
• My Crazy Roommate
• Off the Chain
• One Love
• Saints & Sinners
• Secrets of the Salon
• Trumpet Awards
• Uptown Comic

Syndicated

• America's Black Forum
• A Different World
• B. Smith with Style
• Black and Blue
• Black College Quiz
• Catch 21
• The Cosby Show
• Cosby
• Everybody Hates Chris
• Fat Albert and the Cosby Kids
• Forgive or Forget
• The Game
• Greenleaf
• Half & Half
• The Hughleys
• Judge Faith
• Judge Hatchett
• Judge Joe Brown
• Law & Order
• Living Single
• Moesha
• NCIS: New Orleans
• The Newlywed Game
• Nick Cannon
• OJ25
• One on One
• The Parent 'Hood
• The Real (day-after repeats)
• Roc
• Scandal
• Soul Train
• The Wendy Williams Show (day-after repeats)
• With Drawn Arms
• Without a Trace

Affiliates

As of December 2014, Bounce TV has current or pending affiliation agreements with television stations in 43 media markets encompassing 22 states and the Washington, D.C., covering 73% of all households of at least one television set in the United States and 90% of African-American households. The network encourages its affiliates to carry local news programming in place of regular programming on the Bounce-affiliated subchannel, as a way to attract additional viewers to that subchannel and serve the local market. Affiliates also broadcast local public affairs programs, political specials, and college football and basketball games played by predominantly black schools. In Bounce TV's Home city Atlanta, ABC affiliate WSB-TV (channel 2), owned by Cox Media Group, is the Atlanta affiliate for Bounce TV.

Before its launch, Bounce TV actively sought affiliation agreements with various television station owners to make the network widely available throughout the United States. The network launched with clearance rate of, at minimum, 32% of overall American television households, in part due to affiliation agreements with stations owned by Nexstar Media Group, Gray Television, Lockwood Broadcast Group, and the E. W. Scripps Company.

In November 2011, Bounce TV reached a groupwide affiliation deal with Fox Television Stations to carry the network on the subchannels of its MyNetworkTV owned-and-operated station in markets such as New York City (WWOR-TV) and Los Angeles (KCOP-TV). The deal, which marked Fox Television Station's first multicasting arrangement, put Bounce TV over its earlier stated goal of reaching at least 50% of overall U.S. television households.

In December 2012, the network signed a multi-station agreement with Spanish language broadcaster Univision Communications to carry its programming on seven of its Univision and UniMás owned-and-operated television stations (besides being the company's first multicasting agreement, it was also Univision Television Group's first affiliation deal involving an English language network). As part of an extension of this agreement in March 2014, Bounce TV will move its affiliation in five markets where it had existing affiliation deals with Fox at the time of the deal (New York City, Los Angeles, Dallas–Fort Worth, Texas, Orlando, Florida, and Phoenix, Arizona) to stations owned by Univision in 2015. The Fox deal ended after the 2015 launch of game show channel Buzzr, with Bounce then moving in full to Univision stations after that point.

On June 15, 2016, Katz Broadcasting (whose president and CEO Jonathan Katz is COO of Bounce TV) signed an agreement with Nexstar Broadcasting Group that would bring Bounce TV to 15 new markets, as part of a massive rollout also involving Katz's three networks Escape, Laff, and Grit. In 2019, Raycom merged with Gray Television, which will maintain their Bounce affiliations as-is.

Although Bounce TV prefers that its local affiliates carry the entire schedule, some affiliates regularly pre-empt certain network programs in order to air morning and/or prime time newscasts produced by the station specifically for the subchannel or public affairs programs (such as with WBTV in Charlotte and WAVE-TV in Louisville); this has become particularly more common since September 2015, when other Gray Television-owned stations in markets where the group does not maintain a duopoly (as is the case with WBTV and WAVE-TV, which launched theirs earlier) gradually began launching prime time newscasts on their Bounce TV-affiliated subchannels. Some of the major network affiliates that carry Bounce TV full-time (such as WBTV, WAVE-TV and WAFF in Huntsville) use the affiliated subchannel as a buffer during network sports coverage, breaking news or severe weather coverage situations to carry regularly scheduled network and/or syndicated programming seen on its main channel.

Following Scripps' acquisition of Ion Media on January 7, 2021, Scripps began to wind down the Univision deal, and Bounce TV was moved off those stations to Ion Media stations at the start of March, though it remains on a Univision station in markets where Scripps or Ion do not operate stations.

Bounce Media

Bounce Media operates Bounce TV and is owned by its founding group plus Raycom Media and Al Haymon. With share staff and some owners, Katz Broadcasting is an affiliate company.

Originally, Bounce Media sold the network to affiliated TV stations via ad split but by October 2015 had moved to a carriage fee in exchange for the network get the ad inventory due to greater inventory with stations adding a third or fourth subchannel. Bounce used direct response advertising as a meter of viewers before switching to Nielsen rating C-3 a few years before 2015.

Bounce launched a companion SVOD service, Brown Sugar by November 17, 2016. Brown Sugar features '70s-era blaxploitation films. The service has access to start to a total of 111 films including Blacula, Cleopatra Jones, Foxy Brown, The Mack, Super Fly, and Shaft.

On August 1, 2017, E. W. Scripps announced the purchase of Bounce and Katz Broadcasting, which operates Bounce and owns three networks, for $292 million, acquiring the other 95% of the company. Bounce will remain based out of Marietta, Georgia and retain Jonathan Katz as head. The purchase was completed on October 2, 2017.

Brown Sugar

Brown Sugar is a video on demand service owned by Bounce Media, LLC. A companion to the main Bounce network, Brown Sugar was launched on November 17, 2016.

The service features '70s-era blaxploitation films via app, the web and Chromecast. The service has access to over 111 films including Blacula, Cleopatra Jones, Foxy Brown, The Mack, Super Fly, and Shaft. On Friday, August 4, 2017, Brown Sugar launched on Roku; boxing matches and in-season original Bounce series have since been added.

See also

• BET – an American basic cable and satellite channel a part of the Paramount Media Networks, currently owned by Paramount Global, which launched in 1980 as the first television network devoted to programming targeting African-Americans
  • BET Her – spinoff network specifically targeting African-American women
• TV One – an American digital cable and satellite channel owned by Urban One
  • Cleo TV – spinoff network specifically targeting African-American women
• Aspire TV – an American digital cable and satellite channel owned by Magic Johnson

References

1. Buckman, Adam (July 26, 2016). "Diginets Keep Growing, Despite Auction Cloud". TV News Check. Retrieved November 7, 2016.
2. ^ Molloy, Tim (September 25, 2011). "Black-Oriented Bounce TV Begins, Betting on Classic Movies". The Wrap. Retrieved September 30, 2014.
3. Lafayette, Jon (August 11, 2014). "Katz Shows True Grit Building Multicast Empire". Broadcasting & Cable. Retrieved January 23, 2018.
4. ^ Jessell, Harry (May 10, 2011). "Bounce Set To Jump Into the Multicast Game". TV News Check. Retrieved September 30, 2014.
5. Lafayette, Jon (August 24, 2011). "EXCLUSIVE: 'The Wiz' Will Lead Off Bounce TV Programming". Broadcasting & Cable. Retrieved September 5, 2011.
6. "Bounce TV Airing Martin Luther King Documentary". TV News Check. January 11, 2012.
7. "Bounce TV To Premiere First Two Original Series". TV News Check. June 14, 2012.
8. ^ Jon Lafayette (December 16, 2014). "Bounce TV Acquires First Four Off-Net Series". Broadcasting & Cable. Retrieved December 27, 2014. Bounce TV is available in 73% of the U.S. and 90% of African American homes.
9. Steiner, Amanda Michelle (July 7, 2015). "Bill Cosby reruns pulled from BET's Centric, Bounce TV". Entertainment Weekly. Retrieved July 7, 2015.
10. "Bounce TV To Air Trumpet Awards". TVNewsCheck.com. January 28, 2016. Retrieved March 3, 2017.
11. Petski, Denise (March 9, 2016). "'Saints & Sinners' Premiere Breaks Ratings Record For Bounce TV". Deadline Hollywood. Archived from the original on March 10, 2016.
12. "Bounce TV's First News Mag To Debut Sept. 13". TVNewsCheck. June 29, 2016. Retrieved March 3, 2017.
13. Marszalek, Diana (August 1, 2017). "E.W. Scripps Buys Katz Networks in $302M Deal". Broadcasting & Cable. Retrieved January 23, 2018.
14. Miller, Mark K. (October 2, 2017). "E.W. Scripps Closes $302M Katz Purchase". TVNewsCheck.com. Retrieved January 23, 2018.
15. "The E.W. Scripps Company (SSP)". SeekingAlpha.com. August 8, 2017. Retrieved January 23, 2018.
16. Schneider, Michael (26 Dec 2019). "Most-Watched Television Networks: Ranking 2019's Winners and Losers". Variety. Retrieved March 6, 2020.
17. (https://www.directv.com/binge/directv-adds-bounce-and-grit-to-channel-lineup/ )
18. Sherman, Alex (April 23, 2024). "E.W. Scripps exploring sale of Black-culture broadcast network Bounce TV". CNBC. Retrieved April 29, 2024.
19. Umstead, R. Thomas (September 3, 2014). "Aspire To Air Live HBCU College Football Games". Multichannel News. Retrieved December 4, 2015.
20. "Bounce TV Unveils 2015-16 Upfront Programming Slate". Bounce TV. May 7, 2015. Retrieved August 3, 2015.
21. ^ "Shows". Bounce. Retrieved 9 April 2022.
22. ^ Jessell, Harry A. (October 13, 2015). "OTA The Bedrock of Katz's Growing Diginets". TVNewsCheck. Retrieved October 15, 2015.
23. "Bounce Announces 2020-21 Slate of Bold New Originals from Top Names in Entertainment" (Press release). Bounce TV. August 11, 2020 – via The Futon Critic.
24. Evans, Greg (February 15, 2018). "Bounce Plans Weeknight Airings Of 'The Wendy Williams Show'". Deadline Hollywood. Retrieved February 15, 2018.
25. Diana Marszalek (July 23, 2013). "News Finds A New Home Among Diginets". TVNewsCheck. Retrieved August 16, 2014.
26. Mark Miller (May 23, 2011). "LIN Deal Means More Markets for Bounce TV". TVNewsCheck. Retrieved September 30, 2014.
27. Jon Lafayette (June 6, 2011). "Bounce Gets Boost From Nexstar Stations". Broadcasting & Cable. Retrieved September 30, 2014.
28. ^ "Bounce TV Lands on Fox MNT in NYC, LA". TV News Check. November 3, 2011. Retrieved September 30, 2014.
29. Goldsmith, Jill (December 10, 2012). "Univision pacts with BounceTV". Variety. Retrieved March 4, 2014.
30. Lafayette, Jon (March 4, 2014). "Exclusive: Bounce TV Extends Univision Deal". Broadcasting & Cable. Retrieved March 4, 2014.
31. Jon Lafayette (June 15, 2016). "Bounce TV, Grit, Escape, Laff Multicast Deal Covers 81 Stations, 54 Markets". Broadcasting & Cable. Retrieved June 20, 2016.
32. ^ Diana Marszalek (July 23, 2013). "News Finds A New Home Among Diginets". TVNewsCheck. NewsCheck Media. Archived from the original on August 19, 2014. Retrieved August 16, 2014.
33. January 2021, Michael Balderston 14 (2021-01-14). "Scripps Moving Multicast Networks onto Ion TV Stations". TVTechnology. Retrieved 2021-07-28.{{cite web}}: CS1 maint: numeric names: authors list (link)
34. ^ Marszalek, Diana (August 1, 2017). "E.W. Scripps Buys Katz Networks in $302M Deal". Broadcasting & Cable. Retrieved August 2, 2017.
35. ^ Spangler, Todd (November 17, 2016). "'Like Netflix, Only Blacker': Brown Sugar Blaxploitation-Movie Subscription VOD Service Launches". Variety. Retrieved June 21, 2017.
36. Miller, Mark K. (October 2, 2017). "E.W. Scripps Closes $302M Katz Purchase". TVNewsCheck.com. Retrieved November 7, 2017.
37. ^ Roettgers, Janko (August 4, 2017). "Brown Sugar Streaming Service Launches on Roku (EXCLUSIVE)". Variety. Retrieved December 11, 2018.

External links

• Official website

• E. W. Scripps Company
• Television networks in the United States
• Television channels and stations established in 2011
• English-language television stations in the United States
• African-American television
• African-American television networks
• 2011 establishments in the United States