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Bucherer

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Swiss luxury brand This article is about the multibrand retailer. For the watch manufacturer, see Carl F. Bucherer.
Bucherer Ltd.
First Bucherer boutique in Lucerne, Switzerland
Native nameBucherer AG
FoundedSeptember 2, 1888; 136 years ago (1888-09-02)
FounderCarl F. Bucherer
Key peopleGuido Zumbühl (CEO)
Anette Weber (CFO)
Patrick Graf (CCO)
Revenue$1.8 billion (2022 estimate)
Number of employees2,400+ (2022)
ParentRolex SA (since 2023)

Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.

In 2023, Bucherer was bought by Rolex.

A Bucherer timepiece in Berlin

References

  1. "Watch Brands at BUCHERER". www.bucherer.com.
  2. Hirota, Masayuki (25 September 2023). "Rolex breaks taboo with takeover of Bucherer". SWI swissinfo.ch.

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