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Bull's-Eye Barbecue Sauce

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(Redirected from Bull's Eye Barbecue Sauce) Barbacue sauce by Kraft For other uses, see Bullseye.
Bull's-Eye
Burger King Bull's-Eye BBQ Burger
Product typeBarbecue sauce
OwnerKraft Heinz
Produced byKraft Foods
CountryU.S.
Canada
Introduced1985; 39 years ago (1985)
Websitebullseyebbq.com

Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada. It is also the official BBQ sauce of the Calgary Stampede.

History

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can't be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.

Burger King

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger, and Rodeo Cheeseburger. It was replaced in 2007 with Sweet Baby Ray's brand sauce.

References

  1. "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Archived from the original on 2006-03-22. Retrieved 2007-08-28.
  2. "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.
  3. "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28.
  4. "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.

External links

Kraft Foods current brands
Baking
Beverages
Condiments
Convenience food
Dairy
Barbecue sauces
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