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Byredo is a Swedish company that produces fragrances, leather goods, and accessories.

History

Byredo was founded in Stockholm in 2006 by Ben Gorham. The name Byredo is a portmanteau of "by redolence". The first fragrance released was Green (sage, orange and musk). In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital. This company was invested in Diptyque and Malin + Goetz, and also owns Space NK. In 2015, Byredo opened a second store, in New York's Soho. Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week. In May 2022, Puig acquired a majority stake in Byredo. In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.

Collaborations

Byredo released products in collaboration with perfumer Jérôme Epinette (2016), photographers Inez and Vinoodh (2016), designer Virgil Abloh (2018), furniture company IKEA (2020), makeup artist Isamaya Ffrench (2020) and US rapper Travis Scott (2021).

References

1. Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.
2. Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
3. ^ Manzanita buys majority stake in Byredo 1 May 2013
4. ^ Meltzer, Marisa (2015-05-27). "Byredo Brings Its Scent Memories to SoHo". The New York Times. Retrieved 2024-10-07.
5. Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
6. ^ Stocks, Christopher (2016-09-06). "Name game: Byredo celebrates its tenth anniversary with a nameless fragrance". wallpaper.com. Retrieved 2024-10-07.
7. Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
8. "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
9. Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
10. Ward, Maria (2016-12-09). "Party Like It's 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration". Vogue. Retrieved 2024-10-07.
11. "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
12. "Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy". Harper's BAZAAR. 2020-11-02. Retrieved 2024-10-07.
13. Wu, Sarah Y. (2020-10-01). "Inside Byredo Makeup's Surprising, Colorful Launch". Forbes. Retrieved 2024-10-07.
14. Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.

External links

• Byredo

• Cosmetics companies of Sweden
• Luxury brands
• Perfume houses
• Swedish brands
• 2006 establishments in Sweden
• Manufacturing companies based in Stockholm
• Niche perfumes