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| Product type | Energy bar |
|---|---|
| Produced by | Otsuka Pharmaceutical Co. |
| Country | Japan |
| Introduced | 1983 |
| Website | Official CalorieMate website |
CalorieMate (カロリーメイト karorīmeito) is a brand of nutritional energy bar and energy gel foods produced by Otsuka Pharmaceutical Co., in Japan. It was first released in 1983 debuting with a cheese flavored block. CalorieMate comes in several forms, including Block, Jelly, and Can. CalorieMate Block (カロリーメイト ブロック karorīmeito burokku) resembles a bar-shaped cookie (somewhat like a shortbread), sold in packs of either two or four. CalorieMate Jelly (カロリーメイト ゼリー karorīmeito zerī) is a gelatin sold in a pouch with a spout. CalorieMate Can (カロリーメイト 缶 karorīmeito kan) is a canned drink.
Flavors
Block
- Cheese (Black Label) (1983)
- Fruit (Green Label) (1984)
- Chocolate (Red Label) (1993)
- Maple (Pink Label) (2009)
- Vanilla (Light Blue Label) (2022)
Jelly
- Apple (Pink Label)
- Fruity Milk (Blue Label)
- Lime & Grapefruit (Green Label)
- 100kcal (Black Label)
Can
- Corn Soup
- Café au lait (Red Label)
- Coffee
- Cocoa
- Fruit Mix (Green Label)
- Yogurt (Blue Label)
Former Flavors
Block
- Vegetable (2000-2007)
- Potato (2007-2014)
- Plain (White Label) (2014-2022)
In popular culture
During the early 2000s, CalorieMate released a series of TV commercials starring Kiefer Sutherland as a parody of his Jack Bauer character from 24.
CalorieMate is referenced and featured in Metal Gear Solid 3: Snake Eater.
CalorieMate is eaten by Hirotaka Nifuji in the anime adaptation of Wotakoi: Love Is Hard for Otaku.
CalorieMate is used as a food substitute by Chito and Yuuri in the anime Girls Last Tour.
See also
Portals:
References
- "カロリーメイト公式サイト｜大塚製薬". Otsuka.co.jp. Retrieved 2 October 2018.
- "カロリーメイトのこれまでの歩み".
- "New Calorie Mate Block "Plain" First simple, unadorned flavor marks a return to Calorie Mate origins after 32 years". Otsuka.co.jp. Retrieved 2 October 2018.
- "Is that Jack Bauer selling snacks?". Observer Media. 30 October 2007. Retrieved 25 February 2024.
- Carusillo, Claire (19 August 2014). "15 Bonkers Japanese Food Commercials Featuring Hollywood Celebrities". Eater. Vox Media. Retrieved 25 February 2024.
External links
| Energy bar brands | |
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