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The Canadian Marketing Association (CMA) is a national not-for-profit trade association. It was established in 1967, and is managed by full-time professional staff based in Toronto. An elected Board of Directors determines policies, whereby member organizations are required to comply with CMA's code of ethics.
CMA provides these public offerings:
- Do Not Contact service, whereby consumers register without charge to have their names removed from marketing lists held by CMA member organizations
- A customer complaint resolution program.
CMA offers professional marketing certificate courses nationwide. Other educational initiatives include conferences, seminars, in-house training, roundtables, webinars, and the CMA Awards Gala program. CMA forms internal task forces to develop self-regulatory policies on important marketing issues.
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