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A cashback website is a type of reward website (often also available on a mobile app) that pays its members a percentage of the money that they spend when they purchase goods and services via its affiliate links.

Leading cashback and similar programs providing U.S. consumers with rewards for shopping online with multiple vendors include Capital One Shopping, Ibotta, Rakuten, PayPal Honey and CouponCabin.

Customer journey

When a customer makes a purchase online, instead of visiting the retailer directly, they may choose to follow a link from a cashback website to generate a monetary reward when buying products or services. The cashback website receives a commission from the retailer that, after the purchase is confirmed, is shared with the customer who made the purchase.

Digital channels

Consumers can receive the cashback or similar rewards by searching on the cashback program's website, but usually also via its mobile app, via browser plugins. The plugins may also alert consumers to better prices for the same product from the program's participating merchants, or to available discount coupons.

Time frames

Users of cashback websites can know ahead of time how much they stand to get back for their purchases at each specific retailer before they buy. The amount of time that it takes to receive the cashback benefits is dependent on the site. Certain sites will make their payments every four to six weeks, while others will only issue their rebates after a few months. The time gap between purchase and cashback payment is observed to rule out cashback payment to cancelled or returned goods.

Amount and forms of payment

Sites vary on what form of cashback rebates they offer their users. Some programs will provide the users with a percentage of the total purchase price, while others have a flat sum that they pay out for each action. Many cashback sites offer users a reward for referring others to the site.

Payment is generally made to the user in the form of bank transfers, gift vouchers, online sites such as PayPal, bank checks, mobile recharges or online orders at the request of the user. Some cashback websites place a threshold on a customer's account such that a user may need to make several transactions in order to be able to receive a reward.

Others sponsored by banks offer fixed or percent for purchases of certain items or from certain vendors that are given as a credit on the shopper's credit card bill.

Other features

Some cashback sites also offer discussion forums, paid online surveys, daily deals, and other rewards to increase traffic and maintain customer loyalty.

References

1. "City Survivors: Cash in on cashback deals" Archived 2016-07-07 at the Wayback Machine Moneywise. Retrieved 2016-07-02.
2. "Boost your spare change" Yahoo! Finance. Retrieved 2016-07-02.
3. "'Cash back' websites lure shoppers" BBC News.
4. "Cashback websites: is there a catch to cash for free?" The Guardian.
5. ^ "The 5 best browser extensions that automatically find coupons at checkout". CNBC. Retrieved 28 June 2024.
6. "Crusader guide to getting the best from deals and vouchers" Sunday Express. Retrieved 2016-07-02.
7. Genter, JT (21 June 2023). "How to Stack Credit Card and Portal Offers to Save on Online Purchases – Forbes Advisor". www.forbes.com.

• Cashback and rebate
• Reward websites
• Reward, cashback and comparison-shopping digital platforms