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TBWA\Chiat\Day (/ˈtʃaɪ.æt/ CHY-at) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.

TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.

The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.

Portfolio

• "1984" (1983)
• "Lemmings" (1984)
• PowerBook 100 campaign with Kareem Abdul-Jabbar (1991)
• Dan & Dave (1992)
• "If only they'd used a Jiffi condom" (1993)
• Jack Box (1993)
• Crash Bandicoot (1996)
• Final Fantasy VII "$20 Million Campaign" (1997)
• "Think Different" campaign (1997)
• Taco Bell chihuahua (1997)
• Bloody Roar (1997)
• Bloody Roar II: The New Breed (1999)
• Gran Turismo 2 (1999)
• Pets.com sock puppet (1999)
• Hummingbird (television ad) Infiniti I35 (2001)
• Switch (2002)
• Absolut Vodka's "Absolut Marilyn" campaign (2005)
• Keep a Child Alive's "Spirit of a Child" campaign (2005)
• Hello Tomorrow (2005)
• "Get a Mac" campaign (2006)
• Gatorade "G" logo (2009)
• Southwest Airlines' "Welcome Aboard" campaign (2013)
• University of Phoenix (2019)

See also

• Lee Clow
• Jay Chiat
• Guy Day

References

1. Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
2. Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
3. TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". prnewswire.com (Press release). Retrieved 20 March 2018.
4. Hester, Blake (June 22, 2017). "Crash Bandicoot: An oral history". Polygon. Vox Media. Archived from the original on June 24, 2017. Retrieved November 4, 2020.
5. "Infiniti Launches Ad Campaign for New 2002 I35". www.theautochannel.com. September 24, 2001.

External links

• Official website
• TBWA

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