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Laugh-O-Gram Studio

McConahay Films Building in August 2010
Industry	Film studio
Predecessors	Iwerks-Disney Commercial Artists
Founded	June 28, 1921; 103 years ago (June 28, 1921)
Founder	Walt Disney
Defunct	October 16, 1923; 101 years ago (October 16, 1923)
Fate	Bankruptcy
Successors	Disney Brothers Cartoon Studio (now The Walt Disney Company)
Headquarters	Kansas City, Missouri 39°04′13″N 94°34′12″W / 39.070362°N 94.56994°W / 39.070362; -94.56994
Key people	Walt Disney Ub Iwerks Hugh Harman Rudolf Ising Friz Freleng Carman Maxwell
Owner	Walt Disney

The Laugh-O-Gram Studio (also called Laugh-O-Gram Studios) was an animation studio located on the second floor of the McConahay Building at 1127 East 31st in Kansas City, Missouri, that operated from June 28, 1921, to October 16, 1923.

In the early years of animation, the studio was home to many of the pioneers of animation, brought there by Walt Disney. It was the site of inspiration for Disney and Ub Iwerks to create Mickey Mouse. Laugh-O-Gram is the subject of two feature films: As Dreamers Do and Walt Before Mickey.

History

In 1921, Walt Disney was contracted by Milton Feld to animate twelve cartoons, which he called Newman's Laugh-O-Grams. On May 23, 1922, when Disney was 20 years old, Laugh-O-Gram Films (LOGF) was incorporated by him using the remaining assets of the defunct Iwerks-Disney Commercial Artists from local investors. LOGF produced nine of the requested 12 films with little income. Encouraged and inspired by his shorts' popularity at the theatre, Disney decided he wanted to make his own animated versions of fairy tales too, and invested six months on his first attempt at Little Red Riding Hood.

Among Disney's employees on the series were several pioneers of animation: Ub Iwerks, Hugh Harman, Friz Freleng, and Carman Maxwell. The company had financial problems and by the end of 1922, Disney was living in the office and taking baths once a week at Union Station.

During the studio's sales manager Leslie Mace's stay in New York, where he was looking for distributors, he ended up signing a contract for six animated shorts with Pictorial Clubs, Inc. of Tennessee on Sunday, September 16, 1922. Pictorial agreed to pay US$11,000 (equivalent to $200,231 in 2023) for the cartoons, which were supposed to be shown at schools and other non-theatrical places, but only paid $100 in advance. The rest of the payment would have to wait until January 1, 1924, when all the shorts had been delivered. When Pictorial went bankrupt only a few months later, the studio never received the rest of the payment, its financial problems became even more serious, and the staff ended up leaving. When the local Kansas City dentist Thomas B. McCrum, from the Deener Dental Institute, contacted Disney and offered him the job of producing a short subject about dental hygiene intended for the Missouri school system, he brought together some of his staff again and made Tommy Tucker's Tooth, which earned the studio $500. Instead of paying off his creditors, the money was invested in the live-action/animation demonstration film Alice's Wonderland, starring the youthful Virginia Davis. Disney had noted how popular the Out of the Inkwell series from the Fleischer Studios was, which had animated characters interacting with the real world. By reversing this gimmick and using a real-life character in a cartoon universe instead, he hoped for a hit. Virginia Davis's contract with Laugh-O-Gram was signed by her parents on April 23, 1923, with terms giving her 5% of the Alice's Wonderland film's receipts. Looking for a distributor for Alice's Wonderland on May 14, Disney wrote to Margaret Winkler, a New York film distributor.

After finishing the raw edits of Alice's Wonderland, the studio filed for Chapter 11 bankruptcy in July 1923. Disney finally made some money by shooting a film of a 6-month-old girl named Kathalee Viley and selling his movie camera, earning enough for a one-way train ticket, moving to Hollywood, California; he brought along an unfinished reel of Alice's Wonderland.

The bankruptcy trustee was able to force LOGF's erstwhile distributor and debtor, Pictorial Films, Inc., to pay LOGF's agents the sum owed while agreeing that Pictorial could exercise its contractual distribution rights for LOGF works and to purchase several of LOGF's films: The Four Musicians of Bremen, Jack the Giant Killer, the Lafflets series, and Alice's Wonderland.

The studio building fell to ruin and efforts were made to restore it by a non-profit group called "Thank You, Walt Disney". The Disney family promised $450,000 in matching funds for the rights to other Disney memorabilia and to tell the history of Walt Disney's life in Kansas City, a movie house to exhibit original and restored Laugh-O-Grams, and an education center for animation workshops.

On July 30, 2021, a black Dodge Charger struck the building and caused significant damage to the exterior. The incident occurred early in the morning, the driver fleeing the scene, though authorities subsequently found a woman's driving license and a margarita within the vehicle. Butch Rigby, who launched the campaign to save and restore the building, described the incident optimistically: "The bottom line, it's a bump in the road, but it could have been worse".

Inspiration for Mickey Mouse

Disney told interviewers that the inspiration to draw Mickey came from a tame mouse at his desk at Laugh-O-Gram Studio in Kansas City, Missouri.

They used to fight for little pieces of cheese in my waste-basket when I worked alone late at night. I lifted them out and kept them in wire cages on my desk. I grew particularly fond of one brown house mouse. He was a timid little guy. By tapping him on the nose with my pencil, I trained him to run inside a black circle I drew on my drawing board. When I left Kansas City to try my luck at Hollywood, I hated to leave him behind. So I carefully carried him to a backyard, making sure it was a nice neighborhood, and the tame little fellow scampered to freedom.

In 1928 during a train trip to New York, he showed the drawing to his wife Lillian Marie Bounds and said he was going to call it "Mortimer Mouse". She replied that the name sounded "too pompous" and suggested Mickey Mouse instead.

Filmography

Of the original seven Laugh-O-Grams fairy tales, four were long known to have survived, and have been restored for DVD: Newman Laugh-O-Grams (1921), Little Red Riding Hood (1922), The Four Musicians of Bremen (1922), Puss in Boots (1922), and Cinderella (1922). These shorts later became available on Blu-ray Disc as bonus features for Disney's Beauty and the Beast. Tommy Tucker's Tooth (1922) and Alice's Wonderland (1923) are also available on DVD, and Alice's Wonderland eventually became a bonus feature for the 60th Anniversary Blu-ray Edition of Alice in Wonderland. The original piece of filming and animation known as Newman Laugh-O-Grams (originally released theatrically on March 20, 1921) is available on some DVDs too. In accordance with United States copyright law, all 11 shorts produced by the studio have entered into the public domain as of 2019.

The missing fairy tale cartoons were Jack and the Beanstalk, Jack the Giant Killer, and Goldie Locks and the Three Bears (all 1922). In October 2010, copies of all three cartoons had been found according to animation historian David Gerstein. For many years the two Jack cartoons were believed to be one, until researcher John Kenworthy located old studio assets sheets confirming that they were separate shorts.

See also

• List of points of interest in Kansas City, Missouri
• Walt Disney Hometown Museum, located in his hometown of Marceline, Missouri
• List of Disney animated films based on fairy tales
• Studio system

References

1. Merritt, Russell; Kaufman, J. B. (2011). "Walt Disney's Laugh-O-Grams, 1921–1923". Silent Film Festival. Archived from the original on 2020-07-18. Retrieved 2020-04-29.
2. Williams, Pat (August 1, 2004). How to Be Like Walt: Capturing the Disney Magic Every Day of Your Life. Health Communications. ISBN 0-7573-0231-9.
3. Korkis, Jim (March 22, 2017). "The Laugh-O-Gram Story: Part One". Mouseplanet.com. Archived from the original on 2023-04-17. Retrieved 2017-07-06.
4. Susanin, Timothy S. (2011). Walt Before Mickey: Disney's Early Years, 1919–1928. University Press of Mississippi. p. 254. ISBN 9781604739619. Archived from the original on 2023-04-17. Retrieved 2017-07-06 – via Google Books.
5. Barnes, Austin (May 2, 2020). "First House of Mouse: Reanimating Walt Disney's KC Film Studio Closer to Reality Than Ever Before". Startland News. Archived from the original on 2021-09-18. Retrieved 2021-09-18.
6. Collison, Kevin (August 3, 2021). "No Joke, Car Punches Laugh-O-Gram Building". CityScene KC. Archived from the original on 2021-09-18. Retrieved 2021-09-18.
7. ^ Jackson, Kathy Merlock (November 30, 2005). Walt Disney: Conversations (Conversations with Comic Artists Series). University Press of Mississippi. p. 120. ISBN 1-57806-713-8.
8. Merritt, Russell; Kaufman, J. B. (March 10, 2000). Walt in Wonderland: The Silent Films of Walt Disney. Johns Hopkins University Press. p. 125. ISBN 0801864291.
9. Smith, Balfour. "Public Domain Day 2019 | Duke University School of Law". web.law.duke.edu. Duke University School of Law. Archived from the original on 2023-04-01. Retrieved 2023-04-01.
10. Gerstein, David (October 14, 2010). "Lost Laugh-O-Grams Found—and Shown". Ramapithblog.Blogspot.com. Archived from the original on 2017-08-01. Retrieved 2017-07-06.
11. Beck, Jerry (October 14, 2010). "Lost Disney "Laugh-O-Grams" at MoMA | Cartoon Brew: Leading the Animation Conversation". Cartoon Brew. Archived from the original on 2010-10-20. Retrieved 2010-10-15.
12. Kenworthy, John (April 23, 2001). The Hand Behind the Mouse: An Intimate Biography of Ub Iwerks. Disney Publishing Worldwide. p. 18. ISBN 978-0-7868-5320-5.

• Polsson, Ken. "Chronology of the Walt Disney Company".

1. "1919–1924". Archived from the original on October 19, 2013. Retrieved December 3, 2013. Source: Page 67. "Disney's World", by Leonard Mosley, 1985.
2. "1919–1924". Archived from the original on October 19, 2013. Retrieved December 3, 2013.
   Sources:
   • The Disney Studio Story, by Richard Holliss and Brian Sibley, 1988.
   • The Art of Walt Disney – From Mickey Mouse to the Magic Kingdoms, by Christopher Finch, 1973.
   • Disney's Art of Animation – From Mickey Mouse to Beauty and the Beast, by Bob Thomas, 1991.
   • Page 19. Walt Disney – Hollywood's Dark Prince, by Marc Eliot, 1993.
   • Page 67. "Disney's World", by Leonard Mosley, 1985.
   • Page 140. The International Dictionary of Films and Filmmakers: Volume II – Directors/Filmmakers, by Christopher Lyon, 1984.
   • Page 62. Walt Disney – An American Original, by Bob Thomas, 1994.
   • Page 40. Walt in Wonderland – The Silent Films of Walt Disney, by Russell Merritt and J.B. Kaufman, 1993.
   • Page 41. Walt Disney, by Jim Fanning, 1994.
   • Page 9. Walt Disney's Mickey Mouse – His Life and Times, by Richard Holliss, 1986.
   • Page 41. Walt Disney – Pop Culture Legends, by Jim Fanning, 1994.
   • Page 42. Building a Company – Roy O. Disney and the Creation of an Entertainment Empire, by Bob Thomas, 1998.
   • Page 13. Disney – The First 100 Years, updated edition, by Dave Smith and Steven Clark, 2002.
   • Page 61. Walt Disney – The Triumph of the American Imagination, by Neal Gabler, 2006.
3. "1919–1924". Archived from the original on October 19, 2013. Retrieved December 3, 2013. Source: page 49. Walt in Wonderland – The Silent Films of Walt Disney, by Russell Merritt and J.B. Kaufman, 1993.
4. "1919–1924". Archived from the original on October 19, 2013. Retrieved December 3, 2013.
   Sources:
   • Page 22. Walt Disney – Hollywood's Dark Prince, by Marc Eliot, 1993.
   • Page 52. Walt in Wonderland – The Silent Films of Walt Disney, by Russell Merritt and J.B. Kaufman, 1993.
   • Page 79. Walt Disney – The Triumph of the American Imagination, by Neal Gabler, 2006.
5. "1919–1924". Archived from the original on October 19, 2013. Retrieved December 3, 2013.
   Sources:
6. "1919–1924". Archived from the original on October 19, 2013. Retrieved December 3, 2013.
   Sources: (spring ) (August )

External links

• Thank You Walt Disney – Restoring Laugh-O-Gram Studios
• Fairy Tale Flappers: Animated Adaptations of Little Red and Cinderella (1922–1925)

• American companies established in 1921
• American companies disestablished in 1923
• Laugh-O-Gram Studio
• Mass media companies established in 1921
• 1921 establishments in Missouri
• 1923 disestablishments in Missouri
• Mass media companies disestablished in 1923
• American animation studios
• Walt Disney
• History of animation
• History of The Walt Disney Company
• Defunct American film studios
• Companies that filed for Chapter 11 bankruptcy in 1923
• History of Kansas City, Missouri
• Companies based in Kansas City, Missouri
• Buildings and structures in Kansas City, Missouri
• Walt Disney Animation Studios
• The Walt Disney Company