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Ananda Vikatan

Editor	Subramaniam Srinivasan
Categories	General
Frequency	Weekly
Founded	1926; 98 years ago (1926)
Company	Vikatan Group Pvt. Ltd.
Country	India
Language	Tamil
Website	Ananda Vikatan

Ananda Vikatan is a Tamil-language weekly magazine published from Chennai, India.

History

Ananda Vikatan was started by Late Pudhoor Vaidyanadhaiyar in February 1926 as a monthly publication. The issue for December 1927 was not published due to financial difficulties. In January 1928 Subramaniam Srinivasan bought the rights from Vaidyanadhaiyer and relaunched the publication in February 1928 in a new format He paid ₹200 (equivalent to ₹45,000 or US$530 in 2023) at the rate of ₹25 per letter in the Tamil language name (ஆனந்த விகடன்) of the publication to buy the rights. He built it up into a weekly and sales soon rose. Veteran journalist and media personality and son of Subramaniam Srinivasan, S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly 50 years till 2006. He also started the "Manavar Thittam" or student journalism scheme that is active for the last 30 years and counting. He also launched Junior Vikatan, a biweekly Tamil investigative journal in the 1980s. He continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Visual media

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with Mega-serials on Sun TV such as Thirumathi Selvam and Thendral. In 2020, during the COVID-19 pandemic it withdrew from Sun TV and decided to move and go ahead with other channels too. Since 2021, it has been producing and making stories for Star Vijay.It debuted with various shows such as Thamizhum Saraswatiyum and Siragadikka Aasai. In the year of 2023, it also debuted in Kalaignar TV with the show Ranjithame In 2024, Vikatan Televistas debuted in Hindi television industry by Co-producing Udne Ki Aasha for StarPlus.

The company ventured into film production as Vikatan Talkies, and successfully made the comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh. They then followed this with the commercially unsuccessful byVaalmiki. The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.

Films

• Siva Manasula Sakthi (2009)
• Valmiki (2009)

Serials

Web Series

Ananda Vikatan Cinema Awards

The awards ceremony has been held since 2008, with the most recent being in January 2019.

Circulation details

According to the Audit Bureau of Circulation, for the period of July–December 2004, circulation stood at 430,534 per week. This represents a 22 per cent growth over the previous half-year period.

Subsidiaries

Ananda Vikatan has had numerous sister magazines. These included Aval Vikatan, Chutti Vikatan, Doctor Vikatan, Junior Vikatan, Motor Vikatan, Naanayam Vikatan, Pasumai Vikatan, Sakthi Vikatan and TimePass. Cinema Vikatan is the YouTube channel that covers cinema.

References

1. "Vanitha continues to lead regional language magazines". www.printweek.in.
2. S. Pasupathy (10 March 2003). "S. S. Vasan" (in Tamil). Archived from the original on 14 March 2017. Retrieved 14 March 2017.
3. "With a finger on people's pulse". The Hindu. 23 May 2003. Archived from the original on 1 September 2013. Retrieved 13 April 2015.
4. K. Ramachandran. "Trophy to Remember". The Hindu. Archived from the original on 11 August 2013.
5. ^ "Explained: How Vikatan became a contextual content company driven by technology". Financial Express. 16 August 2019.
6. "Production house Vikatan steps into the Hindi GEC space with Udne Ki Asha on Star Plus". 12 February 2024. Retrieved 25 March 2024.
7. "Preview – Vaalmiki". Kollywood Today. 21 May 2009. Archived from the original on 27 January 2013. Retrieved 24 July 2012.
8. "ஆனந்த விகடன் சினிமா விருதுகள் 2018 - திறமைக்கு மரியாதை". 3 January 2019.
9. "Vikatan to close down four magazines, online editions to continue". The News Minute. 1 September 2019. Retrieved 5 August 2024.

External links

• Official Website
• J-POD: B. Srinivasan of Ananda Vikatan, podcast on Krishna Prasad's jpod

• Companies based in Chennai
• Magazines established in 1926
• Mass media in Chennai
• Tamil-language magazines
• Weekly magazines published in India
• 1926 establishments in India